携程Senior Marketing Campaign Specialist, Turkey(MJ027435)

- Strategize and implement cross region campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. - Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. - Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts - Reporting on campaign progress and making adjustments to ensure their success. - Continuously assess and report on the results of campaigns and implement improvements where necessary.

- Strategize and implement cross region campaigns. Manage timelines, deliveries and stakeholder expectations throughout the entire process from strategy to delivery. - Develop and execute comprehensive industry marketing strategies to promote overseas hotel accommodation - Research marketing campaign data analysis and operational data, analyze customer acquisition, conversion, and product strategies, and continuously improve key operational metrics. -Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. - Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts - Reporting on campaign progress and making adjustments to ensure their success. - Continuously assess and report on the results of campaigns and implement improvements where necessary.

- Conduct in-depth qualitative market research to identify trends, opportunities, and competitive dynamics. - Evaluate new initiatives and strategic opportunities to drive business growth and enhance market positioning. - Lead and manage key projects, ensuring timely delivery and alignment with organizational goals. - Integrate onsite and offsite marketing resources to boost campaign traffic and uplift order conversion. - Partner with cross-functional teams such as product, creative, sourcing to maximize quality, impact and efficiency for all campaign efforts - Reporting on campaign progress and making adjustments to ensure their success. - Continuously assess and report on the results of campaigns and implement improvements where necessary.

设计和建立活动机制，包括折扣结构、促销规则和奖励系统，以最大化客户参与度和销售额。计划、实施和监控促销活动，从开始到结束，确保及时和成功的交付。与产品、供应和营销团队合作，定义并传达清晰、有吸引力的卖点，突出每个活动的价值主张。就通过活动驱动的用户生命周期价值优化提供建议。分析活动表现数据，以识别趋势、洞察和改进机会。监控和报告关键绩效指标（KPIs）和指标，以评估活动效果。进行市场研究，了解行业趋势、竞争格局和客户偏好。管理活动预算，确保资源的成本效益分配。不断测试和优化活动策略，以最大化投资回报率（ROI）。根据需要与外部合作伙伴和供应商协调，以增强活动的覆盖面和影响力。及时了解最新的数字营销技术和最佳实践。 We are looking for a Campaign Manager to lead the planning, execution, and optimization of promotional campaigns for Partnership & Affliates Channel. You will be responsible for campaign mechanism setup, defining key selling points, building and maintaining landing pages, and managing inventory to ensure campaign success. Design and establish event mechanisms, including discount structures, promotion rules, and reward systems, to maximize customer engagement and sales.Plan, implement, and monitor promotional campaigns from inception to completion, ensuring timely and successful delivery.Work with product, supply and marketing teams to define and communicate clear, compelling selling points that highlight the value proposition of each campaign.Advise on lifetime value optimisation of users driven by campaigns. Analyze campaign performance data to identify trends, insights, and opportunities for improvement. Monitor and report on key performance indicators (KPIs) and metrics to assess campaign effectiveness.Conduct market research to stay informed about industry trends, competitive landscape, and customer preferences.Manage campaign budgets, ensuring cost-effective allocation of resources.Continuously test and refine campaign strategies to maximize return on investment (ROI)Coordinate with external partners and vendors as needed to enhance campaign reach and impact.Stay up-to-date with the latest digital marketing technologies and best practices.