携程Brand Activation Manager (Digital)(MJ032196)

1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the games you are responsible of. Be the connexion located in the headquarter to connect on the marketing side with key stake-holders to represent Western Europe and collect global planning insights that will inform the local planning and execution 2.   Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development,  Partnership, Creative Development, Influencers, Community at WEU and HQ level) 3.   Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes. 4.   Management of consumer facing content in a framework of market localization and quality optimization (copywriting, visual impact, trends.)   Work Location: China-Shenzhen

- Sets the annual partnerships road map to scale business and brand growth in Saudi - Manages the communication and negotiations with potential partners and existing ones to ensure partnership sustainabiility. - Tailors partneship deals - Brainstorms event themes, ideation and occasions. - Handles on-ground activation execution, prepares branding, event setup and stakeholder management to ensure top standard activations delivery. - Supports on the overall events agendas. - Managing the branding material storage, maintenance, installation and dismantling for (events, vendor branding, …etc). - Handles sourcing, production and inventory tracking of promotional giveaways - Liaises event social media coverage with the relevant teams and aligns on main content structure.

Support the Sr. Planning Manager in developing and managing annual and quarterly marketing campaign calendars. Coordinate with internal teams (creative, digital, PR, partnerships, sales) to ensure campaign deliverables are met on time. Serve as the central point of contact for campaign status updates. Prepare the marketing budget reports needed for the monthly, quarterly and annual reviews. Track campaign spending, ensuring adherence to allocated budgets and provide reports. Liaise with internal stakeholders to align marketing plans with business goals. Facilitate smooth communication and collaboration between departments for campaign execution. Support the development of ad-hoc marketing initiatives, sponsorships, and brand activations. Assist in preparing presentations, strategic proposals, and internal communication materials. Prepare reports for campaign and channel efficiency assessment.

- Lead 360° marketing campaigns for iQiyi’s original Malaysian series, from launch strategy to execution, across digital, social, PR, influencers, offline activations, and more. - Design and execute integrated brand and content campaigns that balance long-term brand building with short-term performance goals. - Collaborate with internal teams (content, PR, regional marketing, product) and external agencies and brand partners to bring campaigns to life. - Leverage data and insights to optimize campaigns, measure effectiveness, and ensure alignment with business KPIs. - Manage local marketing budget and timeline to ensure efficient delivery of high-impact campaigns. - Keep a close eye on industry trends, competitor activity, and audience preferences to continuously evolve our marketing playbook.