影石Brand Marketing Intern
任职要求
Qualifications 1.Currently pursuing a Bachelor’s or Master’s in Marketing, Communications, Business Administration, or a related field. 2.Excellent command of written and spoken English; effective communicator in a multicultural environment. 3.Demonstrated interest in brand marketing, ambassador programs, events, and brand partnerships. 4.Prior internship or project experience in marketing, communications, or event management (preferred). 5.Strong attention to detail, organizational skills, and ability to work quickly under pressure. 6.Proactive, accountable, and adaptive team pla…
工作职责
Job Summary The Brand Marketing Intern will support the Brand Marketing Manager in the planning and execution of brand campaigns—focusing on ambassador management, brand campaign, and global event collaborations. This hands-on role requires a proactive, detail-oriented, and globally minded team player with strong English communication skills. The intern will contribute to high-impact projects aimed at elevating brand presence and delivering business results in a fast-paced environment. Key Responsibilities 1.Assist in the coordination and rollout of branded campaigns, including ambassador activations and performance tracking. 2.Support the organization and execution of brand partnership initiatives, helping to manage timelines, deliverables, and collaborative content. 3.Coordinate logistics and support content delivery for global event collaborations (physical and virtual), working with internal teams and external partners. 4.Contribute to the preparation of pitch decks, reports, and marketing collateral to support campaign launches and partnership proposals. 5.Help ensure consistency and quality in all deliverables, aligning with brand guidelines across platforms and regions. 6.Collaborate across functions (creative, PR, regional marketing, digital marketing, events) to support campaign execution and co-branded content creation. 7.Participate in team meetings and provide timely updates on project progress and challenges.
安克实习生项目是面向正式校招岗位的人才培养与选拔通道。实习期间将按照校招标准进行系统的培养与综合评估,表现优秀者可直接获得校招转正机会,提前锁定正式校招席位。我们以严肃、长期的视角对待每一位实习生,也期待与你共同成长。 【你将参与】 1. 项目管理：支持中欧市场整合营销项目的沟通推进，包括协助品牌经理与内外部合作伙伴协作，项目文件管理等； 2. 内容营销： (1) 推动内容营销素材落地，包括基于营销策略，产品定位和产品卖点的文案撰写、视觉构思等； (2) 负责Youtuber、Instagram等新媒体平台网红资源开发和维护，分析把握市场和消费者需求，并根据需求调整内容策略； 3. 营销洞察：使用洞察工具，收集当地用户品牌偏好、各行业创新营销案例、竞品营销情报等进行对目标市场/竞品/受众的洞察分析，生成洞察报告支持团队科学决策； 4. 活动策划：策划/参与UGC/社媒社群/线下等活动内容，吸引用户参与活动，持续优化提升推广渠道效率，提升品牌知名度与美誉度。
Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your role and responsibilities The Software Solutions Brand Sales is responsible for developing solutions that address our client’s business needs and deliver client value, technical knowledge with integrated products knowledge is crucial. The Software Solutions Brand Sales will work to create solutions which are tailored to client’s business needs and integrate the capabilities in a way that is valued by the customer and superior to the competition through technical viewpoint. In this role, it is essential to be able to apply industry specific knowledge and experience to bring new business and technology insights to assigned clients, selling with technical capability on basic architectural view. Furthermore, you will work together with IBM partners and external system integration providers for selling software solutions by leveraging different approach of cold calling, digital marketing campaigns or any other innovative ways• Sell Automation solutions with technical skillset.• Territory / pipeline management• Opportunity identification• Lead Proof of Concepts, demonstrations, client workshops and presentations• Quotes / pricing, and other proposal development activities Required education Bachelor's Degree Preferred education Master's Degree
Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and growth. Develop and manage IMC marketing and branding campaigns that promote our brands. Oversee the development of brand assets, including website listings and promotional materials, ensuring consistency and adherence to brand guidelines. Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. Use this information to improve our branding strategies. Collaborate with marketing, sales, and go-to-market teams to ensure brand consistency across all channels and marketing efforts. Monitor and analyse brand performance and market trends to measure the effectiveness of marketing campaigns and adjust as necessary. Develop guidelines that instruct internal teams and external agencies on how to effectively deploy the brand strategy based on market research and insights. Provide recommendations to the marketing head on how to enhance brand image and recognition based on market research and insights.