老虎国际Marketing Executive – Partnerships & Events
任职要求
- Minimum 2+ years’ experience within the financial industry, in roles such as: - Business Development - Partnerships - Marketing - Operations - Public Relations - Proven experience in B2B marketing, ideally within financial services - Strong commercial acumen with the ability to align marketing initiatives to growth and revenue outcomes - Excelle…
工作职责
About the Role We are seeking a commercially driven and hands-on Marketing Executive to support the growth of our Australian market. This role will focus on expanding strategic collaboration channels, managing external speakers, and delivering end-to-end marketing campaigns that drive measurable growth outcomes. Key Responsibilities： - Partnership & Channel Development - Identify and develop new partnership opportunities with: - Financial institutions - Cross-industry organisations - Financial educators, KOLs, and industry speakers - Lead negotiations and execution of co-hosted events and marketing collaborations - Build and maintain long-term strategic partner relationships - Speaker & Content Management Oversee and guide external speakers to ensure: - Clear seminar structure and logical content flow - Delivery of high-quality financial educational content - Effective integration of our product value propositions - Ensure content aligns with compliance and regulatory requirements - Campaign & Event Execution - Deliver end-to-end marketing campaigns across multiple channels and venues — from concept and planning through to launch, optimisation, and reporting - Support offline seminars, webinars, and co-branded events - Track performance metrics and contribute to campaign analysis and reporting Marketing Content & Materials - Collaborate with the marketing team to develop campaign materials tailored to different customer segments - Ensure all marketing materials meet brand guidelines and compliance standards General Marketing Support - Provide administrative and coordination support for marketing initiatives - Manage vendors, agencies, and external stakeholders
1. Support the development and execution of business partnerships and marketing collaborations for our products in English-speaking regions. 2. Assist in IP ecosystem building, including planning and executing online and offline content and event initiatives. 3. Conduct market and partner research to identify new collaboration opportunities and maintain an updated database of potential partners. 4. Coordinate cross-functional teams to ensure smooth project execution and timely delivery. 5. Contribute creative ideas and insights to enhance the company’s brand visibility and community engagement in target markets.
- Work with global and CN sales/product team to align LATAM (Mexico, Brazil) key business priorities and translate into marketing material to recruit new sellers from China. - Plan and implement go-to-market strategies to drive market place awareness, Seller launch, product enrollment and Seller success - Create/translate marketing contents into various content tools (success stories, pitch decks, flyers, videos) for Seller engagement and education - Create innovative and scalable marketing campaigns, including Launch Initiatives, Annual Seller Conference, content marketing and social marketing programs - Work with marketing team to identify and activate all necessary online and offline marketing channels to deliver key messages and campaigns - Drive CN Seller insights generation for sales/product team to optimize the product offerings - Design and track marketing metrics, always seeking ways to improve - Ongoing communications on marketing progress and results with global and CN stakeholders
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
We Are Looking for a Builder for the AI Era. Your time is our most valuable asset. Let's build something extraordinary together. The AI revolution is happening now. We are connecting Alibaba Cloud's global scale with Qwen's open intelligence to serve the global market. We need you to tell this story, arm our sales teams, and ensure every AI developer out there knows one thing: We are ready to build alongside them. What You'll Actually Do？ 1.Craft the Narrative -We expect you understand innovations in Large Language Models (LLMs) and Cloud Infrastructure. You won't just report news; you will lead technical and product evangelism. -Own Cross-Channel Campaigns: Assist in developing and executing high-impact marketing campaigns across diverse channels. -Create Viral Content: Craft engaging posts, stories, and visual graphics tailored for social platforms. -Speak Developer Language: Drive high-engagement conversations on LinkedIn, X (Twitter), and developer forums. Translate complex AI/Cloud innovations into compelling stories and visuals that truly resonate with engineers and founders. -Visualize Tech: Collaborate with the creative team to design brand assets that make abstract technical concepts concrete and cool. 2.Be the strategic backbone for our Account Executives. -Collaborate across product lines to master our unique advantages. Your insights on the international market will directly shape our Go-to-Market strategy. -Market Intelligence: Conduct deep-dive market research and competitive analysis to identify emerging trends and whitespace opportunities. -Customer Journey Optimization: Support initiatives around the customer journey, helping clients deeply understand and appreciate our product superiority. -Data-Driven Growth: Manage multi-channel marketing campaigns, track performance using analytics tools, and continuously optimize based on data insights. 3.Drive Community & Events -Orchestrate high-energy events that AI builders love. From planning to on-site execution, you will bring our community to life. -Ecosystem Connection: Connect with incubators, top-tier VC firms, and university clubs to spread our message. Capture first-hand feedback from developers to fuel our product evolution.