美团Marketing Campaign Manager

工作描述

任职要求
1. 3年以上节庆营销、活动策划、品牌推广等相关领域工作经验，特别是具有大型交易导向平台的大促活动相关经验。
熟悉站内流量分发和转化逻辑，能够有效利用流量进行精准营销。
2. 有用户增长相关背景，能够基于用户需求和行为设计并优化活动方案。
3. 如果有游戏化营销、会员营销相关经验者优先。
4. 熟悉互联网站内营销工具和策略，能够独立完成活动方案制定、执行及效果分析。
5. 良好的跨团队协作能力，能够与市场、产品、B端等团队紧密合作，推动活动顺利落地。
6. 创新思维，能够根据节庆时机与平台特点提出独到的营销创意。
7. 高度责任感，能够在短时间内推动复杂活动的执行。
8. 善于在多方需求中找到平衡，具备良好的沟通能力和团队协作能力。

1. 3+ years of experience in festival marketing, event planning, brand promotion, and other related fields, particularly with experience in large-scale promotional activities for transaction-driven platforms.
   Familiar with on-platform traffic distribution and conversion logic, and able to effectively utilize traffic for targeted marketing.

2. Background in user growth, with the ability to design and optimize campaign plans based on user needs and behaviors.

3. Experience in gamified marketing or membership marketing** is a plus.

4. Familiar with internet on-platform marketing tools and strategies**, capable of independently creating, executing, and analyzing …