美团Marketing Campaign Manager

任职要求

1. 3年以上节庆营销、活动策划、品牌推广等相关领域工作经验，特别是具有大型交易导向平台的大促活动相关经验。
熟悉站内流量分发和转化逻辑，能够有效利用流量进行精准营销。
2. 有用户增长相关背景，能够基于用户需求和行为设计并优化活动方案。
3. 如果有游戏化营销、会员营销相关经验者优先。
4. 熟悉互联网站内营销工具和策略，能够独立完成活动方案制定、执行及效果分析。
5. 良好的跨团队协作能力，能够与市场、产品、B端等团队紧密合作，推动活动顺利落地。
6. 创新思维，能够根据节庆时机与平台特点提出独到的营销创意。
7. 高度责任感，能够在短时间内推动复杂活动的执行。
8. 善于在多方需求中找到平衡，具备良好的沟通能力和团队协作能力。

1. 3+ years of experience in festival marketing, event planning, brand promotion, and other related fields, particularly with experience in large-scale promotional activities for transaction-driven platforms.
   Familiar with on-platform traffic distribution and conversion logic, and able to effectively utilize traffic for targeted marketing.

2. Background in user growth, with the ability to design and optimize campaign plans based on…

工作职责

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。
2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。
3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。
4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。

1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth.

2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time.

3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits.

4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.