快手商家运营Leader-【海外电商】
1、以商圈、城市和区域为纬度,周期性产出城市策略,针对不同时令节点、特色文化IP等,做用户需求和商家商品供给的匹配,同时明确差异化攻防竞争,做好城市营销活动; 2、熟悉内容平台的流量策略,围绕视频及直播两大主要载体,为生活服务各行业和各商家提供运营解决方案,能够通过产品营销和资源牵引大客户/中小商家成长; 3、能够做好生态多方协同,联通达人、机构、服务商等,和销售团队一起拿规模化交易结果。
1.以大区经理为客户,与大区经理共背SMB增长、盈亏、竞争目标,负责本区域的销售目标/过程管理、销售策略规划、总部关键项目的上传下达等; 2.销售目标管理:对SMB团队业务目标进行拆解,梳理并定义影响销售团队达成目标的关键销售指标,建立目标管理指标体系,通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标; 3.经营分析:基于行业、竞争和商家信息输入,洞察SMB商家增长与竞争机会点; 4.制定销售策略:通过经营分析及探查,识别业务增长机会,制定销售策略及前线执行路径; 5.项目管理:以项目管理方式,保障业务关键目标及策略可有效落地执行,分析并敏捷判断SMB团队目标达成的可行性及风险,充分调动策略、产品、OB团队资源,驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Jointly accountable with Regional Managers for SMB growth, profitability, and competitive targets; responsible for regional sales goal/process management, sales strategy planning, and bidirectional communication of HQ critical initiatives. 2. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 3. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 4. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 5. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.
1、参与抖音即时零售服务商管理体系建设,进行业务规划、服务商招募、绩效(过程+达成)、团队管理、开城复制; 2、负责所属服务商团队的日常管理,包括但不限于准入、考核、清退、风控等,保障服务商正常运营确保其达成业绩目标; 3、制定服务商运营及管理规则,同时根据各行业经营特征制定各产业服务商的运营,从而影响挂户的商家经营,提供活动、营销、业务流程、履约与运营等方面的支持,维护良好合作关系,做好交易额提升优化; 4、熟悉电商渠道业务,能够快速学习并掌握抖音电商/即时零售行业经营策略,分析服务指标,根据服务商能力现状制定提升方向并定期复盘,沉淀输出经营方法论; 5、分析服务商团队架构、经营人效等,根据业务发展规划,进行合理调整和优化,组织并实施服务商团队技能培训和提升,提升服务商团队作战力; 6、充分了解电商产业带市场现状,整合、协调内外部资源,推动服务商/代理商业务策略方案输出落地。