快手商家运营-【海外电商】
任职要求
1、3-5年商家策略运营经验,有电商平台等商家运营经验优先; 2、具备较强的执行力与扎实的数据能力,能够系统化梳理及解决问题,能独立输出行业分析…
工作职责
1、商户成长:结合市场规模、经营能力与意愿判断梳理客户分层,结合直播短视频等内容电商形式,建立客户成长体系,输出定制化方案和策略,推动商户的可持续经营,提升商户在快手平台的活跃度及成交转化; 2、经营沉淀:基于标杆案例和有效运营动作的沉淀,迭代商户经营手册,制定不同运营阶段的关键策略和动作,提高运营效率,确保目标达成; 3、培训赋能:有一定的培训技能为商户赋能,提升商户营销策划能力及自运营能力; 4、数据分析:负责区域商户日常数据指标涨跌的深入分析、深度识别并总结增长或下降原因。
1、负责快手海外电商的商家运营:对所负责的细分品类、商家的GMV、单量等目标负责; 2、商家成长:拓展商家,制定商家成功解决方案并落地,实现商家的可持续经营,提升商家GMV、销量; 3、横向协同:联合相关团队,完成好品类运营、活动运营、招商上品、服务履约等工作。
1.As the head of operations, ensure warehouse efficiency, quality, and cost metrics meet expectations by effectively managing daily operations. 2.Collaborate with headquarters and regional functions to implement headquarters' standards for the warehouse, optimizing and improving areas such as staffing, systems, processes, materials, equipment, and layout. 3. Develop and implement warehouse operation plans based on customer needs to guarantee service delivery. 4.According to business demands, devise plans for overseas warehouse relocation, transitions, and construction of new facilities, overseeing projects from start to finish. 5. Monitor major operational risks for overseas warehouses (including third-party operated warehouses), encompassing but not limited to issues such as intellectual property infringement, loss prevention, natural disasters, and political factors, to ensure uninterrupted warehouse operations. 6.Oversee key performance indicators for last-mile services, promptly identify and resolve any issues to enhance merchants' logistics experiences. 1.作为运营的负责人,通过仓库实际运营管理保障仓库的时效、质量及成本指标符合预期 2.通过与总部及国家区域各职能协同,落实总部对仓库的规范要求,对仓库优化改善,包含不限于人员、系统、流程、物料、设备、仓库布局等; 3.根据客户需求,制定、落实仓库运营保障方案 4.根据业务需求,制定海外仓搬仓、转仓、建新仓方案,跟踪实施至项目收尾; 5.监控海外仓(包括所属三方仓)的重大运营风险包含但不限于(侵权、防损、自然灾害,政治因素等),保障仓库的正常运作; 6. 能够兼顾监控尾程核心指标,及时发现问题,解决问题,提升商家物流体验;
1、负责海外电商平台的商家运营产品相关工作,根据商家商品生命周期进行成本、营销投资优化实现业务增长,包含招商入驻,损益,店铺、商品智能投放策略及管理,定价等相关产品。为产品的引入商家规模,店铺运营效率、交易规模增长负责。 2、理解业务场景的商业逻辑,能够结合数据分析和产品设计判断机会,设计不同的产品业务形态优化商家经营链路,建立从目标到策略到执行调优的商家&店铺经营产品体系。 3、结合商家&运营&Local运营小二的需求与问题持续优化产品,不限于设计商业模式、优化运营策略、效率等; 4、建立完善的数据化运营体系,通过数据驱动产品迭代与效果优化,并能挖掘业务机会点,推动产品优化与改进。
1、负责LAZADA商家工作台(PC&APP)、商家基础能力、商家经营健康产品规划与管理,制定并执行产品策略,以驱动业务增长和商家满意度提升。 2、对商家经营模式、工具,东南亚电商有较深的理解,可从商家经营视角组织和迭代工作台 3、了解商家的经营诉求,进行竞品分析,为产品创新提供有力的市场洞察 4、与跨部门团队协作,包括设计、开发、运营等,确保产品功能的顺利上线和优化。 5、监控产品性能指标,定期进行数据分析,以优化产品功能并解决商家痛点。 1、Responsible for product planning and management of LAZADA seller workstation (PC&APP) , seller basic capabilities,seller health, formulating and executing product strategies to drive business growth and merchant satisfaction. 2、Have a deep understanding of merchant business models, tools, and Southeast Asian e-commerce, and be able to organize and iterate the workbench from the perspective of merchant operations 3、Deeply understand market and merchant needs, conduct competitive analysis, and provide market insights for product innovation. 4、Collaborate with cross-functional teams, including design, development, and operations, to ensure smooth product feature launches and improvements. 5、Monitor product performance metrics, conduct regular data analysis, and optimize product features to address user pain points.