快手联盟广告算法工程师-【海外商业化】
社招全职J0011地点:北京状态:招聘
任职要求
1、扎实的编码能力,熟练掌握C/C++/Python,熟悉Hive、Spark等大数据处理工具,有良好的工程实现能力; 2、掌握主流机器学习与推荐/广告算法,对定价、点击转化预估模型等方向有深入理解; 3、具备良好的问题分析能力和系统性思维,能从复杂的数据中提炼有效信号并形成闭…
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工作职责
1、参与快手海外联盟广告系统的算法研发与策略优化,涵盖流量定价、广告匹配、收益分成等关键链路,服务全球开发者和广告主,驱动联盟广告业务增长; 2、设计并优化联盟广告流量的投放和分发机制,结合因果推断、博弈论、运筹优化等理论,提升平台收益与开发者体验之间的平衡; 3、研发适用于联盟生态的流量匹配模型,提升CTR/CVR/竞胜率等关键指标的准确性,兼顾kwai、非kwai泛化迁移能力; 4、探索跨平台、跨形态广告生态中的新型匹配与变现策略,推进联盟广告系统的稳定性、鲁棒性与智能化算力; 5、探索LLM在联盟生态的价值,通过LLM的世界知识和推理能力缓解联盟的数据缺乏问题。
包括英文材料
C+
https://www.freecodecamp.org/chinese/news/the-c-beginners-handbook/
本手册遵循二八定律。你将在 20% 的时间内学习 80% 的 C 编程语言。
https://www.youtube.com/watch?v=87SH2Cn0s9A
https://www.youtube.com/watch?v=KJgsSFOSQv0
This course will give you a full introduction into all of the core concepts in the C programming language.
https://www.youtube.com/watch?v=PaPN51Mm5qQ
In this complete C programming course, Dr. Charles Severance (aka Dr. Chuck) will help you understand computer architecture and low-level programming with the help of the classic C Programming language book written by Brian Kernighan and Dennis Ritchie.
C+++
https://www.learncpp.com/
LearnCpp.com is a free website devoted to teaching you how to program in modern C++.
https://www.youtube.com/watch?v=ZzaPdXTrSb8
Python+
https://liaoxuefeng.com/books/python/introduction/index.html
中文,免费,零起点,完整示例,基于最新的Python 3版本。
https://www.learnpython.org/
a free interactive Python tutorial for people who want to learn Python, fast.
https://www.youtube.com/watch?v=K5KVEU3aaeQ
Master Python from scratch 🚀 No fluff—just clear, practical coding skills to kickstart your journey!
https://www.youtube.com/watch?v=rfscVS0vtbw
This course will give you a full introduction into all of the core concepts in python.
Hive+
[英文] Hive Tutorial
https://www.tutorialspoint.com/hive/index.htm
Hive is a data warehouse infrastructure tool to process structured data in Hadoop. It resides on top of Hadoop to summarize Big Data, and makes querying and analyzing easy.
https://www.youtube.com/watch?v=D4HqQ8-Ja9Y
Spark+
[英文] Learning Spark Book
https://pages.databricks.com/rs/094-YMS-629/images/LearningSpark2.0.pdf
This new edition has been updated to reflect Apache Spark’s evolution through Spark 2.x and Spark 3.0, including its expanded ecosystem of built-in and external data sources, machine learning, and streaming technologies with which Spark is tightly integrated.
机器学习+
https://www.youtube.com/watch?v=0oyDqO8PjIg
Learn about machine learning and AI with this comprehensive 11-hour course from @LunarTech_ai.
https://www.youtube.com/watch?v=i_LwzRVP7bg
Learn Machine Learning in a way that is accessible to absolute beginners.
https://www.youtube.com/watch?v=NWONeJKn6kc
Learn the theory and practical application of machine learning concepts in this comprehensive course for beginners.
https://www.youtube.com/watch?v=PcbuKRNtCUc
Learn about all the most important concepts and terms related to machine learning and AI.
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