美图 Influencer Marketing & Local Growth Manager (Freelancer role)
任职要求
Markets: US (Priority), Japan or South Korea The Role We are looking for a creative and results-driven Growth Consultant to be our brand’s voice and hands in the US, Japan, or South Korea. This isn't just about managing social media; it’s about building a local ecosystem from scratch for our products (Kumoo, Picchi, WearWow). You will identify the right partners, craft compelling content, and turn local cultural insights into viral growth. What You’ll Do- The Hunt (Outreach & Negotiation): Proactively identify, pitch, and sign high-impact KOLs, KOCs, and seed users. You’ll handle the "cold start" to the final contract negotiation. Content Architecture: You aren't just a liaison; you are a director. You’ll plan content themes, review scripts, and ensure every influencer post aligns with local aesthetics and brand goals. Relationship Management: Build and maintain a proprietary database of creator partners. You are the face of our brands to the local creator community. Cultural Strategy: Act as our internal "market expert." Translate local trends into actionable marketing advice and ensure our campaigns don't feel "foreign." Boots on the Ground: Lead local offline activations, user research workshops, and represent the brands at industry exhibitions. The Feedback Loop: Track performance data, run campaign retrospectives, and constantly optimize our ROI. Who we're looking for- The Networker: you have been working for 3+ years in Influencer Marketing, Talent Management, or Social Media Growth and have a proven track record of finding and winning over influencers. You…
工作职责
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Job Summary We are seeking an Influencer Manager to lead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will manage end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand’s goals and values. Key Responsibilities 1. Talent Sourcing & Relationship Management - Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.). - Manage influence agencies relationship, such as Spark, BR Media, etc. - Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety. - Maintain a database of influencers segmented by niche, audience demographics, and performance metrics. 2. Campaign Execution - Develop creative briefs outlining campaign objectives, messaging, and content guidelines. - Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery. - Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies. 3. Performance Tracking & Analytics - Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc. - Generate post-campaign reports with actionable insights for optimization. 4. Community & Crisis Management - Engage with influencer communities to foster long-term partnerships. - Address potential PR risks (e.g., influencer controversies) proactively.
职位描述 协助北美市场的创作者合作执行，包括 KOL 名单整理、合作沟通、进度跟进及内容回收 支持 YouTube、Instagram、TikTok 等平台的内容项目执行，协助跟进视频发布与基础数据整理 协助收集和整理创作者内容素材，用于内部复盘及二次传播 支持长期合作创作者及阶段性 campaign 的日常对接工作 配合团队完成其他与内容和创作者相关的市场支持工作
About the Intern Position We are currently seeking enthusiastic and motivated individuals for our Overseas Business Development Internship Program. As an intern, you will play a pivotal role in expanding our market presence and fostering relationships with global partners. This is an excellent opportunity to gain hands-on experience in international business while working with a dynamic team. Responsibilities: Conduct market research to provide new trendy insights for campaign opportunities and understand the competitive landscape in targeted international markets. Negotiate and secure collaborations with influencers, including affiliate programs and permission to use their image for marketing purposes. Collaborate with the BD team to find the matching KOLs/influencers for specified campaigns or promotions. Help manage and track collaboration timelines, deliverables, and milestones related to business expansion activities. Assist with the quarterly data analyzation to evaluate the performance of design materials, influencer collaborations.