美图 Influencer Marketing & Local Growth Manager (Freelancer role)
任职要求
Markets: US (Priority), Japan or South Korea The Role We are looking for a creative and results-driven Growth Consultant to be our brand’s voice and hands in the US, Japan, or South Korea. This isn't just about managing social media; it’s about building a local ecosystem from scratch for our products (Kumoo, Picchi, WearWow). You will identify the right partners, craft compelling content, and turn local cultural insights into viral growth. What You’ll Do- The Hunt (Outreach & Negotiation): Proactively identify, pitch, and sign high-impact KOLs, KOCs, and seed users. You’ll handle the "cold start" to the final contract negotiation. Content Architecture: You aren't just a liaison; you are a director. You’ll plan content themes, review scripts, and ensure every influencer post aligns with local aesthetics and brand goals. Relationship Management: Build and maintain a proprietary database of creator partners. You are the face of our brands to the local creator community. Cultural Strategy: Act as our internal "market expert." Translate local trends into actionable marketing advice and ensure our campaigns don't feel "foreign." Boots on the Ground: Lead local offline activations, user research workshops, and represent the brands at industry exhibitions. The Feedback Loop: Track performance data, run campaign retrospectives, and constantly optimize our ROI. Who we're looking for- The Networker: you have been working for 3+ years in Influencer Marketing, Talent Management, or Social Media Growth and have a proven track record of finding and winning over influencers. You…
工作职责
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Join a dynamic team of designers, content strategists, and user researchers working on Alibaba’s global B2B e-commerce platform, Alibaba.com. We collaborate closely with product and business teams to create a top-tier online marketplace for businesses in regions like North America, Europe, and Southeast Asia. Alibaba.com is the original business of Alibaba Group, launched in 1999, and we’re focused on continuously improving it to better serve our global customers. As a Senior UX Researcher, you will be responsible for creating, driving, and implementing research plans to discover actionable insights for creating the user experience for web-based applications and mobile devices. You will deliver the right user insights at the right time, helping project team to create digital products that are good for users and good for business. You will use your deep understanding of the methods and best practices of user research to experiment with mixed methods research to generate unique user insights and drive product innovation. You will mentor junior team mates to deliver high-quality outputs while working effectively on managing stakeholders, overlapping projects, and competing priorities. Responsibilities: • Drive ideas to improve products and services through research-driven insights and recommendations. • Independently design and execute research studies with effective research methods (e.g., desk research, interviews, focus groups, usability testing, surveys, competitive analysis, etc.), representative participant profiles, and efficient recruiting strategies. • Proactively review and perform data analysis to extract insights and actionable recommendations from qualitative or quantitative data, and collaborate with teams to translate insights into product and business impact. • Present your work at research critique sessions to collect constructive feedback from the team and leadership. • Collaborate with designers, engineers, and product managers throughout the research, design, and product development processes. • Organize post-mortem reviews of your projects with collaborating teams, reflect on outcomes, and proactively suggest improvements. • Through knowledge sharing, leading by example, and constant learning, contribute to the team’s professional growth and development. • Constantly learn and implement AI in the workflow to enhance research efficiency, and proactively identify and suggest new tools for the team. • Effectively identify and implement new ways to conduct research, grow the team’s influence, and create impact.
- Lead the development and execution/develop of the company’s Enterprise Risk Management (ERM) strategy, ensuring it is aligned with the overall business strategy and risk appetite, in accordance with business conditions, the regulatory environment, and industry trends. - Develop and maintain a comprehensive ERM framework, including risk identification, assessment, mitigation, and monitoring processes. - Collaborate with the Executive Team and department heads to integrate risk management practices across all functions and business units. Collaborate to ensure the effective execution of risk controls and advise on risk reduction opportunities & best practices for risk management. - Provide thought leadership and guidance on emerging risks, including operational, strategic, compliance, and reputation - Oversee the development and testing of business continuity plans and disaster recovery procedures to ensure organizational resilience in the event of disruptions, and oversee the management of crisis situations, ensuring that risk mitigation measures are implemented swiftly and effectively. - Foster a risk-aware culture across the organization by ensuring effective communication of risk management policies, guidelines, and procedures.
1. Local Development: Identify and pursue new business opportunities, collaborating with cross-functional teams to develop and execute growth strategies. Act as a central point of contact for coordinating resources across multiple departments. Understand the horizontal architecture and resource distribution of the business to effectively allocate and manage resources. Facilitate cross-departmental collaboration to ensure smooth operations and project delivery. 2. Project Management: Create and manage projects, including defining project scope, timelines, and deliverables. Design and implement processes that improve operational efficiency and effectiveness. Monitor project progress and make adjustments as needed to ensure successful completion. 3. Traffic and User Experience: Guarantee traffic for Local products through connection with internal channels. Collaborate with product teams to enhance user experience and service quality, improving traffic for local products. Gather and analyze user feedback to inform product improvements. Work closely with the product team to ensure that user needs are met and exceeded. 4. Stakeholder Communication: Engage with customers, users, product teams, partners, and other relevant parties to understand their needs and expectations. Conduct deep-level communications to uncover and address underlying requirements. Ensure clear and consistent communication between different teams and stakeholders. 5. Data Analysis and Decision-Making: Analyze data to identify trends, patterns, and areas for improvement. Use data-driven insights to inform decision-making and strategy development. Provide regular reports and updates to senior management and other stakeholders. 1. 巴西本地发展： 识别并寻求新的商业机会，与跨职能团队合作制定并执行增长策略。 作为协调多部门资源的核心联络点。了解业务的横向架构和资源分布情况，以便有效地分配和管理资源。促进跨部门协作，确保运营顺畅和项目交付。 2. 项目管理： 创建和管理项目，包括确定项目范围、时间表和可交付成果。 设计并实施可提高运营效率和效果的流程。监控项目进度，并根据需要进行调整以确保项目成功完成。 3. 流量与用户体验： 通过与内部渠道连接确保巴西本地产品的流量。与产品团队合作提升用户体验和服务质量，从而增加巴西本地产品的流量。收集并分析用户反馈，为产品改进提供依据。与产品团队紧密合作，确保满足并超越用户需求。 4. 利益相关者沟通： 与客户、用户、产品团队、合作伙伴及其他相关方进行互动，以了解他们的需求和期望。进行深层次沟通，以发现并解决潜在需求。确保不同团队和利益相关者之间的沟通清晰、一致。 5. 数据分析与决策： 分析数据以识别趋势、模式和有待改进的领域。利用数据驱动的见解为决策和战略制定提供信息。定期向高级管理层和其他利益相关者提供报告和最新情况。
Responsibilities - Develop and execute user growth strategies for Al consumer apps and websites, covering the full lifecycle of user acquisition, activation, retention and referral. - Own user acquisition and growth initiatives via influencer marketing, paid media, community operations, and content distribution. - Continuously monitor trends, user feedback and user behavior analytics in target markets to gather market insights. - Develop product positioning strategies based on market research, user behavior analysis and competitor benchmark. - Collaborate cross-functionally with product, engineering, design, and operations teams to rapidly ® iterate and launch growth initiatives. - Initiate and manage cross-channel growth strategies, including social media (Meta, TikTok, LinkedIn), community operations and event marketing. - Build and manage user communities (Discord, Facebook Groups, Reddit, Telegram, etc.) to increase engagement and retention. - Plan and execute global influencer campaigns (KOL/KOC), identify top-performing creators, and track ROl and conversions. - Drive organic content growth on platforms like TikTok, Instagram, and YouTube Shorts to acquire users at low cost. - Run and optimize paid advertising campaigns (Meta, TikTok, Google, etc.), including creative testing and budget allocation. - Coordinate SEO strategy and execution to improve product visibility on international search engines. - Analyze channel performance and user acquisition metrics, and build repeatable growth playbooks. - Establish user insights frameworks, leveraging data analytics to identify high-value user characteristics.