美图 Influencer Marketing & Local Growth Manager (Freelancer role)
任职要求
Markets: US (Priority), Japan or South Korea The Role We are looking for a creative and results-driven Growth Consultant to be our brand’s voice and hands in the US, Japan, or South Korea. This isn't just about managing social media; it’s about building a local ecosystem from scratch for our products (Kumoo, Picchi, WearWow). You will identify the right partners, craft compelling content, and turn local cultural insights into viral growth. What You’ll Do- The Hunt (Outreach & Negotiation): Proactively identify, pitch, and sign high-impact KOLs, KOCs, and seed users. You’ll handle the "cold start" to the final contract negotiation. Content Architecture: You aren't just a liaison; you are a director. You’ll plan content themes, review scripts, and ensure every influencer post aligns with local aesthetics and brand goals. Relationship Management: Build and maintain a proprietary database of creator partners. You are the face of our brands to the local creator community. Cultural Strategy: Act as our internal "market expert." Translate local trends into actionable marketing advice and ensure our campaigns don't feel "foreign." Boots on the Ground: Lead local offline activations, user research workshops, and represent the brands at industry exhibitions. The Feedback Loop: Track performance data, run campaign retrospectives, and constantly optimize our ROI. Who we're looking for- The Networker: you have been working for 3+ years in Influencer Marketing, Talent Management, or Social Media Growth and have a proven track record of finding and winning over influencers. You…
工作职责
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- Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across European markets. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
Responsibility - Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across North America. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
Responsibility - Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across APAC markets. - Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand. - Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth. - Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers. - Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact. - Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.
Job Summary We are seeking an Influencer Manager to lead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will manage end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand’s goals and values. Key Responsibilities 1. Talent Sourcing & Relationship Management - Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.). - Manage influence agencies relationship, such as Spark, BR Media, etc. - Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety. - Maintain a database of influencers segmented by niche, audience demographics, and performance metrics. 2. Campaign Execution - Develop creative briefs outlining campaign objectives, messaging, and content guidelines. - Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery. - Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies. 3. Performance Tracking & Analytics - Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc. - Generate post-campaign reports with actionable insights for optimization. 4. Community & Crisis Management - Engage with influencer communities to foster long-term partnerships. - Address potential PR risks (e.g., influencer controversies) proactively.