美团Influencer Marketing Manager
任职要求
Proficiency in social media platforms and analytics tools. Strong negotiation, project mana…
工作职责
Job Summary We are seeking an Influencer Manager to lead our influencer marketing strategy, driving brand awareness and engagement through strategic collaborations with content creators. You will manage end-to-end campaigns, from talent sourcing to performance analysis, ensuring alignment with our brand’s goals and values. Key Responsibilities 1. Talent Sourcing & Relationship Management - Identify, recruit, and maintain relationships with influencers/creators across platforms (Instagram, TikTok, YouTube, etc.). - Manage influence agencies relationship, such as Spark, BR Media, etc. - Negotiate contracts, rates, and deliverables, ensuring cost-effectiveness and brand safety. - Maintain a database of influencers segmented by niche, audience demographics, and performance metrics. 2. Campaign Execution - Develop creative briefs outlining campaign objectives, messaging, and content guidelines. - Oversee content creation (sponsored posts, stories, videos) and ensure timely delivery. - Collaborate with internal teams (e.g., design, legal) to align campaigns with broader marketing strategies. 3. Performance Tracking & Analytics - Monitor KPIs (engagement, reach, conversions, ROI) using tools like Brandwatch, HypeAuditor, etc. - Generate post-campaign reports with actionable insights for optimization. 4. Community & Crisis Management - Engage with influencer communities to foster long-term partnerships. - Address potential PR risks (e.g., influencer controversies) proactively.
职位描述 协助北美市场的创作者合作执行，包括 KOL 名单整理、合作沟通、进度跟进及内容回收 支持 YouTube、Instagram、TikTok 等平台的内容项目执行，协助跟进视频发布与基础数据整理 协助收集和整理创作者内容素材，用于内部复盘及二次传播 支持长期合作创作者及阶段性 campaign 的日常对接工作 配合团队完成其他与内容和创作者相关的市场支持工作
About the Intern Position We are currently seeking enthusiastic and motivated individuals for our Overseas Business Development Internship Program. As an intern, you will play a pivotal role in expanding our market presence and fostering relationships with global partners. This is an excellent opportunity to gain hands-on experience in international business while working with a dynamic team. Responsibilities: Conduct market research to provide new trendy insights for campaign opportunities and understand the competitive landscape in targeted international markets. Negotiate and secure collaborations with influencers, including affiliate programs and permission to use their image for marketing purposes. Collaborate with the BD team to find the matching KOLs/influencers for specified campaigns or promotions. Help manage and track collaboration timelines, deliverables, and milestones related to business expansion activities. Assist with the quarterly data analyzation to evaluate the performance of design materials, influencer collaborations.