苹果Digital Content Lead - Retail Engagement Marketing and Merchandising APAC
任职要求
Minimum Qualifications • 7+ years experience in a social content creation or at a media organization making video content or broadcast segments • Experience in creating short form social or segment based content at a media company or as part of a TV production • Fluent in both English and Chinese (Mandarin) Preferred Qualifications • History of developing your work from idea through to execution • Experience in managing concurrent complex project and production timelines while leading a project • Experience in leading cross functional projects, including both internal and external stake-holders • Seasoned stake-holder management • Developed and managed content plan that is fluid enough to allow the work that is being created to adjust to changing business needs • Experience hosting and sharing creative reviews both for work in progress and finalized content • Experience in managing social channels and hold a deep understanding of what makes social content successful, formats across all platforms and how each social media platform works • Experience in a role that leveraged analytics to inform decisions and optimize content • Experience in overseeing a complex production budget and delivering projects to that budget and on time • High attention to and an obsession with the details • High degree of ownership and accountability across the work you are driving and the cross-functional team you are a part of • Passion for storytelling that is developed to support the medium where content is being placed, always focused on what is best for your audience • Exceptional communication and presentation skills • Thrive in a fast-paced environment and remain focused while juggling multiple tasks, opinions and perspectives • Resourceful, creative, comfortable with ambiguity, and results oriented with proactive energy and a positive attitude • A proven track record of establishing trust, credibility, and influence across multiple partners in order to bring consensus in a highly matrixed organization
工作职责
As the Digital Content Lead you will be responsible for managing the global content plan and bringing to life the vision and direction of Today at Apple online. You will manage the briefing of our internal partners and external creative agencies and must be an expert in managing multiple production timelines at once, have experience managing budgets and be available to travel for shoots as required. - Drive cross functional collaboration to identify and support business priorities within the content strategy. - Brief both internal teams and external agencies on content and shoot requirements and deliverables - Understand deeply the responsibility and relationship of digital content in our ecosystem - Work closely with all creative teams bringing the work to life, off the back of your brief - Overlay all work through the lens of business priorities and ensure the work we are developing ladders up to these priorities and areas of focus across Apple Retail - Plan, produce, track and complete each piece of content from concept phase to launch - Track, monitor and build an insight strategy for all video content we produce, across all channels - Partner with Heads of Programming on key in store events that are happening to ensure we can capture those events and develop robust online plans to amplify the session in the online space - Collaborate with the wider Apple organization to ensure that Today at Apple and the content we create is of the highest standard, is timely and is meeting the needs of our audience - Work closely with Apple Store App team on content requirements and find new opportunities for Today at Apple content to be placed across the ecosystem - Partner with Business Affairs to enable successful content captures in our Apple Retail Stores - Manage the day to day relationship with the creative agency partner outside of Apple to ensure their work meets our brief and is to the high standard we expect - Ensure each production, regardless of location runs smoothly and to budget - Develop future state content plans that will see the work of Today at Apple Digital move with the growing needs of the business
Account Management • Develops and oversees the execution of account plans utilizing common sales and delivery methodology for the Microsoft sales organization for multiple accounts and works to ensure engagements yield high volume sales for both Microsoft and the customer that are on track with goals, outcomes, and forecasts. Leads multiple, diverse, and high-performing teams and coordinates with internal industry experts on account planning and execution for various accounts. Coordinates with industry experts to identify new business opportunities and drive account growth. Leads extended team and embraces partners to scale business by understanding partner goals and creating an interest in mutual business growth, and deep understanding of plan to ensures achievement of revenue and consumption targets and drives integrated joint account governance through customer plan on regular frequency to achieve customer outcomes. Identifies initial stakeholders, customer needs, and customer priorities. Proposes initial Solutions/Sales Plays. Leverages strong sales acumen to set action items and approach to drive big bets and drive new business opportunities based on customer strategy and priorities. • Thinks strategically about customer planning for assigned accounts, setting standards and priorities, outlining where to and how to invest resources of the account management team and other stakeholders, engaging internal and external decision makers on long-term business planning, and anticipating needs of assigned accounts to turn enterprise accounts into strategic accounts. Influences to scale strategic plans (inclusive of partners) and involves senior leadership team. Ensures teams are documenting in the Account Plan. • Expands network of key internal (e.g., Industry Solutions [IS]) and external partners and other business decision makers in customers' accounts to grow sales and partner impact and to provide a seamless account management experience to the customers, ensuring proper execution of core tasks and account transactions. Engages with key mainstream partners to promote long-term, mutually-beneficial business and technology transformation strategies. Expands network of influence on the board to expand reach and influence decision making. Drives joint solutions with partners. Where applicable, shares opportunities outbound with partners, and reviews/accepts opportunities shared inbound. Proactively engages and works with partners’ sellers directly to drive non-qualified opportunity momentum and deal closure inclusive of partners. • Oversees a complex/multiple account(s) and leads planning and prioritization efforts to anticipate and ensure appropriate responses to account needs. Develops strategies to manage pipeline and meet sales goals by reviewing forecasts, assessing and mitigating risks, and ensuring strategy alignment with business priorities. Leads virtual teams to properly re-adjust priorities, all while maintaining a high level of commitment and accountability. Prioritizes line of business projects to achieve business outcomes. Reduces complexity for the customer and for internal teams by prioritizing the most strategic partners to deliver outcomes. Sales Excellence• Actively seeks customer feedback (both formal and informal) of assigned accounts regarding ways to identify and understand the drivers of satisfaction and/or dissatisfaction. Helps in the creation of long-term strategies aimed at maintaining levels of customer satisfaction. Orchestrates others (e.g., Customer Success Account Management [CSAM]) to anticipate issues/risks on customer satisfaction, determine the root cause of problems, remove blockers, and establish recovery action plan to improve customer's overall experience. Leverages key executive relationships to build trust with the customer organization. Proactively establishes agreement on success measures and manages execution on success measures to prevent need for recovery plans. • Develops compelling, value-proposition presentations (e.g., with the use of business cases) and specialized business plans for customers that drive business outcomes. Demonstrates thought leadership and presents business plans to customers to generate new non-qualified opportunities. Guides others on how to tailor industry-specific presentations. Presents outcome based cross solution strategies. • Develops and implements plans for maximizing upselling/cross-selling non-qualified opportunities in certain accounts. Drives plans to highlight Microsoft's and partners' solutions to solving additional business and technology issues and aims to expand budget allocated to Microsoft. Leverages virtual teams to identify and act on new non-qualified opportunities while utilizing common sales and delivery methodology for the Microsoft sales organization. • Engages decision makers of assigned accounts to clearly articulate Microsoft's value proposition aligned to customer's business objectives. Translates features into business impact and outcomes that accelerate the customer's digital presence. Develops plans to offer more targeted solutions that satisfy customers' key performance indicators (KPIs) and align the right partner solution for customer industry needs. • Positions oneself as a thought leader and trusted advisor internally and externally to executive-level business decision makers of multiple assigned accounts by leveraging best-in-class sales and communication techniques to lead extended virtual teams and key stakeholders with deep industry expertise (e.g., customers' sponsors) to build stronger relationships with decision makers of assigned accounts. Document and creates stakeholder map in the account plan of the key decision makers, influencers, sentiment, etc. Customer Engagement• Supports business transformation through technology for assigned accounts in multiple business units to drive business outcomes and create business value for customers. Leverages consultative and insightful listening skills that disrupts the mindset of customers by bringing innovative ideas that showcase the need for change and new strategic direction. Is sought out by the customer for guidance related to transformation. Proactively involves corporate resources and engages cross-industry resources to drive customer transformation. Ability to influence and mitigate proactively competitive risk. Ensures line-of-business wins are captured (e.g., customer write ups) as reference for scale through insightful listening. • Proactively cultivates relationships with customers and uses Microsoft sales strategies with executive, business, and technical decision makers at high levels of the customer's organization through consultative engagement to establish alignment and secure buy-in and execution. Connects the customer to Microsoft business and technical executives. Establishes Rhythm of Business (RoB) with top customer sponsors to regularly highlight the value of the Microsoft solutions and subsequent Return on Investment (ROI). Works with the customer partners foster trust and brand growth and loyalty through multiple levels (e.g., managers, executives) of the customer's organization in the assigned accounts. Assists partners in joint-selling by establishing joint desire to create new go-to markets by starting to build relationships in new markets (e.g., Vice President). Leverages digital selling methods (e.g., digital) to grow your network and create a pipeline, consume account-based marketing output, and reflect in the engagement strategy in our customer plan. • Proactively develops a comprehensive understanding of customer's business and technology needs and strategies for each assigned account, of their priorities, and of the industry direction. Anticipates customers' needs to deliver new insights on customers' business strategies and educate customers on ways to jointly address these needs. Identifies and pursues opportunities to offer business and technology solutions. Leverages internal influence to advocate on behalf of the customer internally (e.g., driving changes to roadmap, engaging with product groups), working to prioritize customers' requests and meeting their business needs. Creates trust to influence for impact and acts as a trusted advisor to help the customer transform its business model. Connect customers with other customers/partners on areas that may benefit them. If industry aligned, also develops a deep understanding of the customer's industry. Industry Knowledge• If aligned by industry, exhibits deep knowledge of the industry, current trends, and market dynamics, and the competitive landscape. Leverages their depth of industry knowledge to position Solution Area technology in industry context. Demonstrated ability to position how Microsoft products and solutions will help customers realize innovation through business transformation.
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
About the Role As a Manager, Account Management in Retail Business Services (RBS), you will have the exciting opportunity to help shape and deliver on the strategy for managing Amazon vendors. RBS team is looking for a customer centric, driven, and creative people leader to join our team. The role leads a team of Vendor Consultant Managers responsible for managing business growth for some of the most influential Selling Partners (vendors) on Amazon, ensuring Selling Partner satisfaction with the program through a high level of service and operational standards. In this role, you will manage strategic joint business plans for Selling Partners across your team by collaborating with them to explore innovative ways to identify and execute new operational improvement opportunities. You will interface internally with leaders from our Retail and Vendor Services teams and will be responsible for all operational aspects of the vendor’s business with Amazon. Your team will engage directly with multiple internal teams to optimize the product line for key manufacturers (vendors) on Amazon. The candidate thrives in an ambiguous environment where they must develop, implement and iterate data, processes, mechanisms and guardrails to improve the customer experience. Further, the candidate is a business owner who understands the key levers to drive business growth and can operationalize those levers across their team. They have a passion for people leadership and are at their best when they’re building, developing and managing high-performing teams. Your team will utilize a wide range of skills and work across major functional areas such as site merchandising, buying, inventory management, finance, operations and online marketing, to drive the performance of strategic vendor partners at Amazon. In this role you will be focused on the strategic and operational aspects of managing the customer relationships. You will lead the team of Managers that looks into strategic and operational aspects of vendors business with Amazon, root cause analysis of issues and opportunities affecting the vendor’s business. A day in the life Responsibilities Include: · Managing a team of Managers, prioritizing strategic initiatives and provide escalation support as needed. Success will be measured by the performance of your internal teams on input metrics and impact of vendors on creating a great customer experience. Identify, action and/or provide advice on how to improve business input metrics that drive growth and improve end customer experience, in collaboration with other Amazon programs and teams. Manage end to end goal setting for team to align with organizational goals. Build relationships with stakeholders across the portfolio; proactively build joint business plan action items and act as a point of escalation for outstanding issues, questions, and concerns. Act as a thought leader in defining success criteria and understand business needs of Selling Partners in an ever-changing business environment. Contributes to and leads strategic plans and documents for the organization. Leads recruiting and hiring efforts across direct team and broader organization. Manage stakeholders needs and monitor complexity through efficient resource allocation. Drive/monitor stakeholder’s satisfaction survey results to analyze both positive and negative feedback trends. Establish improvement plans and mange expectations with Vendor Consultants as appropriate.