苹果Channel & Partner Communications Director
任职要求
Minimum Qualifications • Bilingual in Chinese and English, with excellent written and verbal communication skills. • 15+ years of experience in marketing/advertising agencies or in-house marketing communications organizations across key Greater China markets with 7+ years of direct people management experience. • Demonstrated leadership experience shaping organizational vision and culture in creative communication environments. • An understanding of digital platforms in China, providing guidance on consumers O2O journey to drive platforms and content innovations. Preferred Qualifications • Experience with both digital platforms and offline retail environments across diverse city tiers and routes-to-market in China. • Deep understanding of business and product strategy and consumer insights, to build a global communications strategy for partners. • Experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand. • Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward. • Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities, both in B2C and B2B. • Passion and eagerness to drive thoughtful strategy, build innovative communication plans and develop great creative and integrated campaigns. • Ability to confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organization. • Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners.
工作职责
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
岗位职责：负责海外市场游戏虚拟点卡分销渠道的开拓，包括代理商、经销商、本地支付平台及电商渠道的谈判与落地。 挖掘新兴市场机会，制定区域渠道拓展策略，建立长期合作关系。 维护现有海外渠道关系，定期评估合作效果，优化结算流程及利润分配机制，提升渠道贡献率。 解决渠道运营问题（如库存、结算争议、合规风险），确保合作稳定性。 调研目标市场政策、竞品动态及用户需求，输出市场进入策略报告，协同产品团队本地化适配。 制定渠道销售目标及激励政策，监控数据并调整策略。 建立渠道业务合规风险评估模型，定期输出风险报告，协同法务、税务团队制定应对方案。 Work Location: China-Shenzhen
About the Role We’re looking for an experienced Channel Partnerships Manager to lead high-impact collaborations with major digital platforms like YouTube, TikTok, Meta, and more. In this role, you’ll work closely with the Marketing team to translate business needs into executable platform strategies, secure strategic resources, and drive measurable growth outcomes. This role will act as the primary bridge between internal growth needs and external channel capabilities — leading negotiation, execution, and ongoing relationship management to maximize performance and impact. Key Responsibilities 1. Needs Analysis & Strategy Development Partner closely with the Marketing team to understand business goals in branding, user growth, and acquisition. Develop tailored platform collaboration strategies aligned with specific campaign or business objectives. Regularly review performance with marketing stakeholders to adjust negotiation focus and resource allocation. 2. Strategic Platform Negotiation Lead end-to-end negotiations with key platforms (e.g., YouTube, TikTok, Meta) to secure resources such as traffic boosts, feature placements, and policy support. Craft win-win partnership models with clear KPIs (e.g., impressions, conversion rate, ROI) to ensure accountability and success. 3. Relationship Management & Execution Build and maintain long-term strategic relationships with platform partners. Stay updated on the latest platform policies, beta features, and promotional programs. Coordinate internally to ensure effective implementation of partnership terms and optimal use of resources. 4. Cross-functional Collaboration & Performance Tracking Collaborate across internal teams and external platforms to monitor key performance data (traffic, conversions, retention). Produce regular post-mortem reports and adjust channel priorities based on evolving marketing strategies. Ensure maximum return on platform collaborations through agile resource planning.
Support channel financial process management, including channel transaction settlement, reconciliation, accounting treatment and channel KA performance analysis; Support the data collection, get an independent understanding on channel business and summarize current channel business scenarios. Much faster chance to learn and develop vs. traditional companies.
Job Responsibilities 1. Responsible for competitive channel research and formulation of channel plans within the region. 2. Responsible for regional dealer development, cooperation, store construction implementation, and investor relationship maintenance. 3. Responsible for execute site selection in accordance with channel expansion plans. 4. Assist the China headquarters in periodic reviews and optimizations of channel management standards and processes. 5. Gather and analyze dynamic market information within the region.