苹果Client Partner, Apple Ads, GCR Games - Domestic
任职要求
Minimum Qualifications • Extensive media sales experience across platforms and types including online, mobile, search and display • Deep knowledge of the mobile app landscape, specifically the gaming space. • Deep understanding on mobile app developers go-to-market strategies, and how to measure mobile advertising success. • Ability to build relationships with C-level executives and manage multiple initiatives and partners effectively • Strong in prioritization, communication and presentat…
工作职责
• Manage relationships with clients and agencies in the performance marketing space • Develop a strategy for long-term success across your portfolio of clients • Act as a thought-leader with both clients and agencies • Work closely with your Manager & Platform Specialist team to ensure proper execution and alignment with customer objectives • Use internal & external data sets to understand how to help grow your customers business in the dynamic mobile ecosystem.
1、需求管理规范制定及落实 协同销售、产品、供应等各方诉求和流程,负责制定公司的需求管理规范,包括需求分类、提报频次与节奏、准确性指标、各方职责等;在日常工作中推动需求管理规范的落实和更新 2、需求对接及应答 对接销售线,构建销售PPL、大客户需求、紧急/突发需求的收集和输出机制;对接产品线,协同产品线按管理规范进行需求信息和诉求的输入,对产品线提货进行审核确认;编制需求FCST传递至下游部门,对销售线、产品线关于资源及供需相关问题,牵头各部门协商解决方案并应答 3、重点大客与项目管理 对接国际业务线,保障国际业务大客和重点项目的供需;为“销售/产品/供应”实际提货需求做好低成本计划储备 4、协同优化供需链路 基于需求信息,明确对交付SLA和供应LT的要求,管理对销售线、产品线的需求满足度及资源服务满足度,构建高效供需链路 Job Description: 1. Demand Management Standardization and Implementation Collaborate with sales, product, supply chain, and other stakeholders to establish the company's demand management standards, including demand classification, reporting frequency and pace, accuracy indicators, and responsibilities of all parties involved; Promote the implementation and updating of requirements management standards in daily work 2. Requirement docking and response Connect with sales , establish a collection and output mechanism for sales PPL, major customer needs, and emergency/sudden needs; Integrate product , collaborate with product to input demand information and appeals according to management standards, and review and confirm product line pick-up; Develop FCST requirements and communicate them to downstream departments. Lead the negotiation and response of various departments regarding resource and supply-demand related issues in the sales and product 3. Key clients and project management Connect with international business to ensure the supply and demand guarantee of international business clients and key projects; Prepare low-cost plan reserves for actual delivery needs of "sales/products/supply" 4. Collaborative optimization of supply and demand chain Based on demand information, clarify the requirements for delivery SLA and supply LT, manage the satisfaction of demand and resource services for sales and product , and build an efficient supply and demand chain
1.Partnership Management: Manage and maintain Trip.com’s relationships with OTA partners, Resellers and Metasearches. Optimize distirbution policies and strategy to enhance the sales goal of the company. 2.Business Negotiations: Lead the team handling business negotiations with OTA partners, Resellers and Metasearches including procurement, formulation of operational rules, implementation of cooperation plans, and maintaining customer relationships. Ensure team's KPI & OKR indicators proceed smoothly. 3.Cross-Department Collaboration: Assist the company's finance, product, technology, and service teams in streamlining processes with clients and facilitating communication. Ensure a full-cycle integration in product distribution, operational service system construction, and financial processes. 4.Data Analysis: Conduct in-depth analysis of operational data from partners on a regular basis. Provide accurate data support to the company and clients to help formulate and adjust operational strategies. 5.Performance Tracking and Strategy Adjustment: Monitor and review the effectiveness of partnerships, and adjust cooperation strategies in a timely manner to respond to market changes and customer needs.
Business planning – target setting, performance tracking, business reviews Strategic partnership development and relationship management – top Global EL group companies Retail Planning, P&L understanding and Trade terms negotiations Promotional Planning including campaign planning and NPD launches regionally Analytical – data insights to improve and support business & retail plans Developing & implementing processes for regional partnerships Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies Capability development and regular close collaboration with teams in joint business planning for respective Group companies Business development – identify new trends and brands to support constant growth on Lazada Preparing for & presenting in partnership meetings with clients
Responsibilities: 1 Overall Responsibilities - Work together with various business teams to plan for and execute both corporate, consumer-facing and seller-targeted communication activations, to effectively deliver on the objectives above. - Develop strategic narratives and provide insights that appeal to media, thought leaders and consumers. This includes developing messaging for Lazada’s technology, products and initiatives. - Support on thought leadership and industry speaking opportunities for our executives - Develop and execute a media relationship building programme, including: (a) Maintaining and managing a database of international media based in Malaysia + local key media for Lazada announcements and outreach (b) Planning media engagements to cultivate individual media relationships (c) Working together with agencies & partners to manage and cultivate relationship with media KOLs - Work closely with the rest of Lazada’s centralized communications team across the region to deliver on regional communications activations and provide strategic insights from Malaysia's perspective. 2. Press Office Function & Content Creation - Handle media queries and interviews – including drafting of responses, follow up and coordination of interviews, drafting of briefing documents, work together with various business teams and the agency to handle media queries timely. - Support on content creation that includes Lazada’s news hub executives’ LinkedIn profile and other paid media engagements. This can be in various formats - print, online, podcasts, videos, etc. - Development of communications materials, including: press releases, story angles, pitch notes, bylines, FAQs, etc monthly according to business requirements - Identify, evaluate and support thought leadership opportunities (regional + in-market opps) in the form of speaker opportunities at industry conferences or long-form content creation 3 Issues Management - Provide issues management and crisis communications counsel to mitigate negative coverage or mentions of Lazada Malaysia - Support on issue & crisis monitoring & daily report to relevant teams - Includes media monitoring, crafting of holding/media statements and liaising with media (if necessary)