苹果Live-streaming Creative Writer & Editor

Script Development: Write and edit livestream scripts that balance product storytelling, feature demonstrations, ecosystem narratives, and audience engagement moments. Editorial Alignment: Ensure all scripts reflect Apple’s brand voice while resonating with Douyin’s platform culture and the expectations of Chinese audiences. Content Editing: Review and refine drafts from Product and Demo writers, creative writers, and Product Marketing feedback, elevating clarity, flow, and impact. Audience Engagement: Embed interactive chat prompts, platform-native humor, and culturally relevant references that encourage participation and retention. Cross-Functional Collaboration: Partner with Production, Product Marketing, Marcom, Demo creators and RCC moderators, to ensure scripts are accurate, executable, and aligned with program objectives. Quality Control: Maintain consistency, tone, and pacing across livestream programming, adapting content based on performance insights and audience feedback. Compliance and Accuracy: Ensure scripts are vetted by appropriate teams including BA/GA/Legal/PM/Platform compliance guidelines.

• Deliver impactful live ops features and events from concept to live, in a small cross-functional team • Think holistically about the game and proactively coordinate with the broader Brawl team • Generate creative design ideas for new live ops, events and monetization mechanics • Drive the day-to-day execution of the live ops schedule, owning targets and the overall success live events • Gather raw ideas broadly and craft them into actionable design documents • Iterate on designs collaboratively, evolve them, over and over again • Quickly deconstruct key games and market shifts, and share insights with the team • Unblock and drive execution forward • Give input on new Brawlers and game modes • Cultivate a culture of inclusiveness, where good ideas can come from anyone

• Develop and own a live ops and monetization strategy that accounts for both audience expectations, as well as company’s business goals. • Drive the day-to-day execution of the strategy by owning the schedule, targets, and overall success of in-game sales, offers, and live events. • Own the roadmap of features and tools needed to grow, innovate and improve live ops of your game, and coordinate their development with relevant stakeholders. • Together with game analysts, conduct quantitative analysis to provide key insights into product performance and uncover opportunities for further engagement and monetization. • Conduct A/B and multivariate tests to optimize game retention, engagement and monetization metrics. • Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics.

1.根据已有的卡牌卡面或者立绘，设计角色动作和表情演出，设计道具场景的动态，绘制分镜； 2.对现有美术资源进行分类拆分和补画； 3.使用LIVE2D建模和制作动画； 4.完成和美术策划动效等部门的对接，按照需求完成动画资源的修改和优化。