苹果Live-streaming Functional Lead, Retail Customer Care
任职要求
Minimum Qualifications Bachelors degree or equivalent experience, MBA or advanced degree preferred. Deep passion for the Apple brand and Apple products, as well as strong curiosity for new technology. Minimum 8 years management experience in livestream, short video, broadcast production, consumer tech, retail, or media. Tight-knit collaboration skills with experience working in a matrixed organization Knowledge and experience in e-commerce environment Well developed oral and written communication skills Able to work in different Apple offices & studios and being flexible for weekend and night …
工作职责
Responsibilities includes not limited to; - Lead a team of Host Managers, Script & Demo Editorial Managers, and Individual Contributors, and be responsible for the team’s key deliverables. - Define critical metrics for livestream operations and grow the team’s performance to these metrics. - Implement operation strategy aligned with Apple’s livestream strategy and business goals. - Drive operational excellence and the ‘Voice of the Customer’ to continuously optimize the livestream quality and improve the viewer experience. - Nurture and maintain a positive and motivating work environment by promoting collaboration and focusing on positive employee relationships. - Enable a culture of continuous improvement across all levels. Build an inclusive environment which help support team and partners to be successful. - Be the advocate of customer experience and influence and align priorities with partners for resolutions. - Engage actively in WW forums and work with Global Optimization team on deployment and execution of worldwide initiatives/programs. - Contribute to the formulation, alignment and implementation of wider business plans, strategies and tactics within the APAC RCC Leadership Team. - Represent the RCC Livestream team at regional events, meet-ups and strategic meetings.
Script Development: Write and edit livestream scripts that balance product storytelling, feature demonstrations, ecosystem narratives, and audience engagement moments. Editorial Alignment: Ensure all scripts reflect Apple’s brand voice while resonating with Douyin’s platform culture and the expectations of Chinese audiences. Content Editing: Review and refine drafts from Product and Demo writers, creative writers, and Product Marketing feedback, elevating clarity, flow, and impact. Audience Engagement: Embed interactive chat prompts, platform-native humor, and culturally relevant references that encourage participation and retention. Cross-Functional Collaboration: Partner with Production, Product Marketing, Marcom, Demo creators and RCC moderators, to ensure scripts are accurate, executable, and aligned with program objectives. Quality Control: Maintain consistency, tone, and pacing across livestream programming, adapting content based on performance insights and audience feedback. Compliance and Accuracy: Ensure scripts are vetted by appropriate teams including BA/GA/Legal/PM/Platform compliance guidelines.
Script Development: Write and edit livestream scripts that balance product storytelling, feature demonstrations, ecosystem narratives, and audience engagement moments. Editorial Alignment: Ensure all scripts reflect Apple’s brand voice while resonating with Douyin’s platform culture and the expectations of Chinese audiences. Content Editing: Review and refine drafts from Product and Demo writers, creative writers, and Product Marketing feedback, elevating clarity, flow, and impact. Audience Engagement: Embed interactive chat prompts, platform-native humor, and culturally relevant references that encourage participation and retention. Cross-Functional Collaboration: Partner with Production, Product Marketing, Marcom, Demo creators and RCC moderators, to ensure scripts are accurate, executable, and aligned with program objectives. Quality Control: Maintain consistency, tone, and pacing across livestream programming, adapting content based on performance insights and audience feedback. Compliance and Accuracy: Ensure scripts are vetted by appropriate teams including BA/GA/Legal/PM/Platform compliance guidelines.
• Deliver impactful live ops features and events from concept to live, in a small cross-functional team • Think holistically about the game and proactively coordinate with the broader Brawl team • Generate creative design ideas for new live ops, events and monetization mechanics • Drive the day-to-day execution of the live ops schedule, owning targets and the overall success live events • Gather raw ideas broadly and craft them into actionable design documents • Iterate on designs collaboratively, evolve them, over and over again • Quickly deconstruct key games and market shifts, and share insights with the team • Unblock and drive execution forward • Give input on new Brawlers and game modes • Cultivate a culture of inclusiveness, where good ideas can come from anyone
• Develop and own a live ops and monetization strategy that accounts for both audience expectations, as well as company’s business goals. • Drive the day-to-day execution of the strategy by owning the schedule, targets, and overall success of in-game sales, offers, and live events. • Own the roadmap of features and tools needed to grow, innovate and improve live ops of your game, and coordinate their development with relevant stakeholders. • Together with game analysts, conduct quantitative analysis to provide key insights into product performance and uncover opportunities for further engagement and monetization. • Conduct A/B and multivariate tests to optimize game retention, engagement and monetization metrics. • Bring to the team an understanding of best-in-class F2P live ops activities, feature design and monetization mechanics.