苹果Content SEO Program Manager
任职要求
Minimum Qualifications 6+ years of hands-on SEO experience, with a focus on content optimization. Direct, hands-on experience optimizing content for Baidu, including familiarity with its ranking signals, indexing/crawling behavior, and webmaster tools. Native or fluent Simplified Chinese (reading and writing) Has independently managed content optimization for a defined product area or business segment. Has conducted Chinese-language keyword research and content gap analyses that directly informed content production or optimization decisions. Has monitored and reported on content performance using search analytics tools, translating data into actionable recommendations. Preferred Qualifications Experience optimizing across additi…
工作职责
Execute content optimization strategies for assigned product lines or business areas for the GC market — including on-page metadata, content structure, and internal linking optimized for Baidu and other CN search engines. Conduct Chinese-language keyword research and content gap analyses (e.g., using Baidu Index) to identify opportunities and prioritize content development. Support AI optimization initiatives by implementing semantic optimizations for China AI-search platforms. Create content briefs and specifications in Simplified Chinese that translate SEO requirements into actionable guidance for content teams. Monitor and report on content performance using Chinese search analytics and user behavior data; recommend optimizations and contribute to testing plans. Collaborate with regional Merchandising, Product Marketing, and Design teams, and share knowledge with team members on China content SEO topics.
1. Able to do thorough audience, topic, and competitor content research in the market to identify content gaps we can tap into. 2. Write SEO-optimised content covering articles, guides, case studies, thought leadership, FAQ, product or landing pages to match search intent and funnel stages. 3. Write helpful content that reflects high EEAT elements favoured by Google algorithms. 4. Work with the SEO team, product SMEs, and compliance teams to ensure content meets regulatory terms and brand guidelines. 5. Flexible to tweak existing content for refreshing, reformatting, or consolidating purposes. 6. Analyse content performance and manage to report asset value based on user behaviour metrics and engagement levels. 7. Stay current on FinTech trends and YMYL/financial topics. 8. Take charge of content management, including quality monitoring and assurance, reviewing, content scoring system, supporting a team of in-house or freelance writers, etc. that align with brand standardisation.
- Develop and maintain partnerships with local communities, brands, and strategic partners to enhance iQIYI's brand awareness and promote content. - Plan and execute offline marketing campaigns, promotional events, and other brand activation initiatives. - Support content classification, rating, and related operational tasks in accordance with KMRB standards and internal guidelines. - Review promotional and marketing materials to ensure compliance with local regulations, content policies, and minor protection requirements. - Coordinate with cross-functional and regional teams to support local market operations and marketing initiatives.
1. Availability ≥4 days/week, internship duration ≥3 months. 2. Overseas education (QS100), corporate internship, or successful self-media operation experience. 3. Proficient in video editing, graphic design tools; familiarity with AI tools is a plus. 4. Fluent in English (working proficiency).
• Strategy & Planning: Co-author patch and campaign strategies in partnership with Brand, Creative, and Leadership, ensuring all content aligns with team and business goals. Strategy & Planning: • Production Execution: Oversee the end-to-end production of all patch content—from concept to delivery—ensuring high quality, consistent brand standards, and timely execution. Production Execution: • Player-Centric Focus: Drive a community-first content approach, ensuring every patch resonates with players and delivers a high-quality experience. Player-Centric Focus: • Resource & Workflow Management: With the Content Production Lead, optimize patch budgeting, manage resource allocation, and oversee the Central Airtable Publishing System (CAPS) to streamline approval, production and content scheduling workflows. Resource & Workflow Management: • Performance & Optimization: Monitor content performance metrics, conduct regular quality audits, and implement data-driven improvements to refine future content strategies. Performance & Optimization: • Cross-Functional Collaboration: Partner closely with marketing, product, and creative teams to ensure seamless execution and support for broader business objectives. Cross-Functional Collaboration: