蚂蚁金服蚂蚁国际-B2B SEO Content Strategist cum Writer-万里汇WorldFirst
任职要求
1. 4 years and above of experience as an SEO Content Writer in B2B. 2. Strong writing background in FinTech, Financial is a plus point. 3. Coming from other B2B landscapes is welcomed as well. 4. Experience writ…
工作职责
1. Able to do thorough audience, topic, and competitor content research in the market to identify content gaps we can tap into. 2. Write SEO-optimised content covering articles, guides, case studies, thought leadership, FAQ, product or landing pages to match search intent and funnel stages. 3. Write helpful content that reflects high EEAT elements favoured by Google algorithms. 4. Work with the SEO team, product SMEs, and compliance teams to ensure content meets regulatory terms and brand guidelines. 5. Flexible to tweak existing content for refreshing, reformatting, or consolidating purposes. 6. Analyse content performance and manage to report asset value based on user behaviour metrics and engagement levels. 7. Stay current on FinTech trends and YMYL/financial topics. 8. Take charge of content management, including quality monitoring and assurance, reviewing, content scoring system, supporting a team of in-house or freelance writers, etc. that align with brand standardisation.
- Develop and execute marketing strategies aimed at increasing our turnkey asset management platform (TAMP) TradingFront business market share, improving customer engagement, and achieving high ROI - Create and lead a lifecycle management module to increase retention of institutional clients on TradingFront. - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach. - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement offline marketing initiatives aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities - Lead the creation and implementation of SEO-driven marketing content, to grow institutional clients' traction on TradingFront - Author thought-leadership articles to position the platform as a leader in the institutional finance space
- Lead the creation and implementation of SEO-driven marketing content, including digital ads on Linkedin and Google to enhance online visibility and attract institutional clients to TradingFront - Author thought-leadership articles and conceive white papers to position the company as a leader in the institutional finance space - Develop and execute marketing strategies aimed at increasing market share, improving customer engagement, and achieving high ROI - Build and manage strategic partnerships with asset management firms to drive business growth, collaborating with industry stakeholders to expand TradingFront’s reach - Plan and execute quarterly events to promote brand awareness and build strong relationships with institutional clients - Brainstorm and implement marketing campaigns aimed at driving institutional sales and revenue growth - Regularly monitor and assess marketing campaign performance, making adjustments to optimize results and maximize ROI - Conduct strategic competitor analysis and market research to inform business strategy and identify growth opportunities
1. Drive WorldFirst's organic growth KPIs, working closely with development, content, and marketing teams to fully capitalize on growth possibilities. 2. Proven hands-on SEO experience with a solid methodology in core areas, including site audit, competitor benchmarking campaign, facilitating technical implementation with engineers, organic content expansion roadmap, link acquisition techniques, etc. 3. Optimize websites for efficient crawling and indexing, while improving Core Web Vitals to elevate organic search performance. 4. Evaluate content performance to pinpoint underperforming areas and double down on content production that speaks to the right customer profile. 5. Strengthen the global backlink profile to significantly boost the website's overall domain authority. 6. Help position our brand as a market leader in the financial services and technology industry through actionable, forward-thinking SEO strategies. 7. Develop and execute scalable international SEO frameworks for multilingual and multi-regional websites, including hreflang tagging, regional keyword strategies, localization workflows, and geo-targeting tactics. 8. Collaborate across content, web, product, and regional marketing teams to ensure our global assets are search-optimized, culturally resonant, and aligned with local search intent and behavior. 9. Reinforce our approach to conversion rate optimization, ensuring ongoing monitoring and optimization of monetization opportunities. 10. Adept at using tools/platforms to track, monitor, and report on SEO outcomes, with a data-driven mindset to identify gaps and growth opportunities worth investing in. 11. Able to bridge communication between internal teams and external stakeholders to foster alignment and coordination on SEO initiatives. 12. Advice cross-functional teams and stakeholders on SEO best practices and emerging trends.
Key Responsibilities: Regional B2B Campaign Development: Work closely with international teams and local agencies to identify and implement specific marketing campaigns tailored to the objectives, preferences, and styles of different regional markets. Cross-Functional Collaboration: Coordinate with teammates from various departments located in different regions to ensure seamless communication and integration of marketing strategies. Platform Management: Utilize tools like Salesforce, Google Analytics, LinkedIn, and other platforms to manage campaigns, analyze data, and report insights that drive optimization. SEO Expertise: Develop and implement SEO strategies to improve organic search rankings, increase website traffic, and enhance overall visibility. Marketing Content Creation: Craft compelling content for a variety of marketing channels, including email campaigns, presentations, brochures, website copy, and social media posts. Performance Analysis: Evaluate campaign performance using analytics tools to generate actionable insights and drive continuous improvement. Trend Monitoring: Stay informed of industry trends, emerging technologies, and competitive activities to provide recommendations for innovative marketing approaches.