苹果Campaign & Promo Specialist
任职要求
Minimum Qualifications 6+ years of experience in commercial related digital and social marketing, with a proven track record of driving impactful projects in complex, matrixed international organizations. Expertise in online and omni-channels and digital marketing touchpoints Strong written and verbal communication skills in both Mandarin and English; skilled at building and delivering compelling presentations to partners and leaders alike. Relationship builder and people connector. Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines…
工作职责
Write and deliver the marketing strategy for campaigns and promotions at Retail; drive the end-to-end process to ensure work is executed flawlessly, on time Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement
Possess a keen understanding of campaign objectives, target audiences, execution and promotion channels, manage and coordinate integrated campaigns to achieve diverse business outcomes. 1. Integrated Campaign Strategy & Execution • Manage campaign lifecycle for AWS GCR, from planning to activation, ensuring alignment with business priorities, sales motions, and target industries/audiences. • Design and execute full-funnel, omnichannel campaigns (digital, events, ABM) that drive demand, pipeline growth, and customer adoption of AWS services. • Collaborate with Industry Marketing (IPMM), Product Marketing (PMM), and Segment Marketing to develop campaign messaging, campaign assets and activation plans tailored to buyer personas. • Secure stakeholder alignment, lock budgets, and ensure execution rigor. • Define and drive the delivery of regular reporting of campaign results at each stage of the buyer journey and demand pipeline. Maintain regular measurement of the ROI of campaigns. • Track program results, measure program success, and report metrics to stakeholders and other marketing team member. 2. Cross-Functional Collaboration & Operational Excellence • Serve as the primary liaison between IMC, Digital Channels, Sales, and Partner Teams to ensure seamless campaign execution. • Manage budget allocation, resource scheduling, and creative development for campaigns and flagship events. • Drive post-campaign analysis, reporting on KPIs (MQL/SQL conversion, influenced revenue) and performance insights.
1. Marketing Campaign Strategy； Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations： Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations： Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities：In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration：Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics：Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration：As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.
1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.
About the Role Do you thrive at the intersection of marketing, data, and commercial strategy? Keeta is seeking a highly analytical and results-oriented Marketing & Campaign Operations Manager / Assistant Manager to become the growth engine for our key accounts. In this pivotal role, you won't just run campaigns—you'll architect them. You will be the strategic force identifying high-potential opportunities, optimizing every step of the funnel, and unlocking new levels of performance through deep data analysis. By partnering closely with Sales and Operations, you'll turn insights into action and directly fuel our platform's growth and merchant success. What You’ll Do Be the Strategist: Develop and execute cutting-edge marketing campaigns, from mega-brand events to targeted growth initiatives, that set the market standard. Master the Funnel: Design, test, and refine end-to-end growth funnels to maximize GMV and acquire valuable users. Unlock Insights: Dive into user behavior and merchant data to craft personalized, high-converting marketing solutions. Drive with Data: Own campaign performance analysis (conversion, ROI) and lead a cycle of continuous, insight-driven optimization. Collaborate for Impact: Partner seamlessly with Sales, Product, Operations, and User Growth teams to ensure flawless execution and outstanding commercial results. Own the Journey: Take charge of the entire campaign lifecycle—from strategic planning and resource orchestration to execution and in-depth post-mortem analysis. Build for Scale: Create and standardize playbooks, frameworks, and best practices to amplify marketing impact across all categories.