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亚马逊Sr. Product Marketing Manager, Device Portfolio & Software, Amazon Device Solutions

社招全职Marketing地点:上海状态:招聘

任职要求


基本任职资格
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc.
- Experience using English communication skills, both written and verbal, to foster seamless interaction with stakeholders at all levels
- Bachelor's degree in marketing, communications, or equivalent
- Experience owning product positioning and messaging, and running marketing launches or programs end-to-end.
- Experience marketing both a hardware/device product and its associated software or app.
- Experience producing marketing content and managing creative/production and localization across multiple channels or regions.

优先任职资格
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Experience in partnership marketing
- Experience managing creative (int…
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工作职责


• Own product marketing for the device portfolio — current and upcoming devices and form factors: messaging, specifications, and the roadmap narrative across generations.
• Own product marketing for our software — device/fleet management API, the Signage mobile app, and AI-powered features — translating capability into operator value.
• Own pricing, packaging, and commercial messaging for current and future software offerings (tiering, hardware attach, conversion, upsell).
• Lead global launch operations: the process that ships new devices and features to customers with consistent quality across regions.
• Own global content and creative production with design partners — listing/web assets, sales collateral, and localization — and maintain a single global messaging source of truth.
• Build channel- and CMS-partner co-marketing collateral and enablement; produce event content and demos for the shows the US team staffs in person.
• Lead competitive intelligence on signage hardware and management-software rivals; maintain positioning and feature/price comparisons.
• Partner with co-located hardware, engineering, and supply teams to keep product marketing accurate, and track launch and adoption metrics for leadership.


A day in the life
You might open the day syncing with engineering on specs for an upcoming product, then refine the pricing-and-packaging narrative for a software offering. Midday you update the global launch checklist, unblock a localization dependency for an EU release, and review booth-demo content for an upcoming US trade show. Because your stakeholders span a local hardware/engineering org and US-based GTM and launch partners, you design your work to move forward asynchronously and keep a single source of truth current for every region.
包括英文材料
Excel+
Tableau+
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