亚马逊Sr. Product Marketing Manager, GC Product Marketing
任职要求
基本任职资格 - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches 优先任职资格 - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
工作职责
Sr. Product Marketing Manager( AI/ML) Amazon Web Services , a subsidiary of Amazon.com, is seeking a talented Product Marketing Manager for driving data-driven products in the cloud computing adaption journey with Internet companies, Enterprise, Startups, and Developer communities’ area in China. This is a unique opportunity to play a key role in an exciting, industry-leading technology business. Product marketing is the critical role of acting as the Voice of the Customer to the company, communicating the product value to the market. The inherent business demand of this position is to drive customer engagement, facilitate marketing program along with the product lifecycle. The Product Marketing Manager is a not only technical but also strategic position. The position will be a key driver who can drive the data-driven services adoption of internet companies, traditional Enterprise, Startups, Developer communities’ IT environment. It means the position needs to have the ability to communicate with IT professionals, business executives, developers, IT Ops and data scientist/ data engineers. In addition, the product marketing manager needs deep understanding of cloud computing technologies, particularly database, big data, AI/ML, IoT. Since the pace of innovation of cloud computing is so quick, the person should be willing to catch up with new technologies and use-cases proactively. Role and Responsibilities • Design and Deploy the AWS Generative AI go-to-market(GTM) strategy into marketing programs to accelerate the service adoption • Drive and lead new service launch programs to strengthen AWS thought leadership and technology awareness • Developing marketing tools and campaign assets to attract new prospect and customers to generate product demands and marketing leads • Build and strengthen the influencers’ community to generate businesses in the Enterprise, Startups, and Developer communities. • Work closely with AWS service teams, Service Specialist, PR, and other marketing managers to ensure the AWS message is reaching a broad audience via events, seminars, webinars, and other GTM activities. • Build an effective evangelism content plan to drive awareness, adoption, and usage of the AWS platform. • Co-work with key persons in the appropriate partners to make new IT trend. • Travel, as necessary to execute marketing initiatives.
- Multi-Agent System Architecture: Design and implement the Marketing Multi-Agent System architecture, orchestrating Strategy Planner, Context Summary, Content Generation, Distribution, and Tracking Agents - AI Agent Development: Lead the development of each specialized agent, ensuring they work cohesively to deliver end-to-end marketing automation - MVP & Prototype Delivery: Drive the delivery of AI engine MVP, demonstrating real data processing through complete agent workflows - Human-in-the-Loop Integration: Establish governance frameworks including Logs and Tracing features for human oversight and monitoring - Continuous Learning Systems: Implement self-learning capabilities that enable agents to improve performance through real-time feedback and optimization A day in the life Lead the development of the core Agentic AI Marketing Engine, forming the backbone of our autonomous marketing system. You will drive the technical strategy, architecture, and implementation of the multi-agent system that delivers hyper-personalized marketing experiences at scale.
- Product Management: Own and execute large, complex studies end to end — including scoping with business leaders, designing methodologies, collecting and analyzing data, generating recommendations and presenting results to senior leaders. - Strategic research: Translate complex business problems into analytical requirements and hypotheses. Apply diverse mythologies such as desktop research, expert interviews, qualitative interviews, and quantitative surveys to derive insights. - Technology Acumen: Lead technical assessments and deep dives to understand technology and underlying systems. - Stakeholder Management: Build strong relations with internal stakeholders to understand business priorities, inform our roadmap, and drive business growth, process improvement, and cost efficiency through insights. - Trends and Innovation Monitoring: Discover, track, and evaluate global industry and technology trends to inform strategy and product innovations at Amazon. - Process Improvement: Continuously innovate and scale our methodologies to optimize efficiency and impact.
• Own fabric quality KPI metrics, continuously monitoring and deep diving data to proactively identify opportunities for improvement at the raw material and supplier level; Implement preventative actions and process improvements. • Lead reactive root cause analysis to quickly identify, diagnose and remediate bulk fabric quality defects identified through ongoing physical surveillance, minimizing risk to inventory outages. • Manage nominated mill relationships, establishing mutual goals in line with Softlines Private Brands overall raw material sourcing strategy • Identify and assess new nominated mill onboarding opportunities based on country-of-origin diversification, fabric development and risks mitigation needs. • Prepare and manage factory assessment/audit, qualification and onboarding execution. • Regularly monitor nominated mill fabric production, ensuring on time deliver to garment vendors. • Travel internationally to visit fabric suppliers and garment vendors, auditing production processes and providing feedback for improvement and increased efficiency.
- Drive product development across internal teams and external development/manufacturing partners as the Single Threaded Owner for Operations. - Develop manufacturing and supply chain strategies to meet product requirements. - Support product concept development as Operations lead. - Execute development builds by overseeing technical issue resolution and production schedule. - Regular written and verbal communication to Leadership. - Coordinate information flow across teams in support of manufacturing/operations. - Drive alignment of processes and initiatives throughout Device Operations organization. - Define and guide decisions on type of Variable Engagement Module (VEM) appropriate for the specific product, customer need, and launch schedule. - Bring in and incorporate industry best practices into the Product Operations group. - Travel as required to accomplish business needs.