亚马逊Marketing AI Product Specialist Intern, Channel Management, Amazon Global Selling
任职要求
基本任职资格 - Speak, write, and read fluently in Mandarin - Will graduate during Dec 2026 to Aug 2027 and enrolled in a Bachelor’s degree or higher degree program - Major in product management, computer science, data science, or equivalent field - Available to work 4–5 days per week for at least 6 months, on-site in Shanghai - Strong analytical skills with the ability to translate data insights into product requirements and strategic recommendations - Hands-on builder mindset — able to independently write PRDs and build solutions using generative AI tools, automation platforms, or scripting (Python preferred) - Self-starter with strong learning agility, comfortable building from scratch and navigating ambiguity in a fast-paced environment 优先任职资格 - Experience in product management, marketing technology, or channel operations (internship or project-based) - Exposure to building AI-powered workflows, automation systems, or applications (e.g., using APIs, prompt en…
工作职责
• Channel Ecosystem Product Strategy: Define the product vision and roadmap for Amazon Global Selling's owned media channel ecosystem — identifying opportunities to build scalable systems that power multi-platform communication from the ground up • PRD & Product Design: Write product requirement documents, define user stories, design information architecture and workflows, and independently bring them to life through hands-on building • Build Channel Management Tooling: Build and iterate on channel management tools using AWS products and automation capabilities — from centralized publishing dashboards to automated cross-platform formatting and scheduling • Measurement & Optimization Frameworks: Establish measurement frameworks (reach, engagement, audience growth, content performance attribution, top-of-funnel conversion contribution) to evaluate channel health, inform investment decisions, and optimize the channel mix • AI-Powered Channel Innovation: Independently explore and apply generative AI, agent-based architectures, and automation tools to scale channel operations — including intelligent content adaptation, automated publishing workflows, and predictive audience targeting
Own the product vision and roadmap for the prospect end-to-end journey — designing and building tools and experiences that guide prospects from initial awareness to global selling readiness and registration. Define product requirements by translating prospect pain points, behavioral data, and market insights into actionable feature specs (e.g., personalized site exploration, drive Global by default, cost simulators, readiness checklists, guided learning paths). Partner with engineering to ship iteratively, balancing MVP speed with scalable architecture across official site and Mini App. Build and maintain measurement frameworks — including journey funnels, engagement metrics, and conversion dashboards — to evaluate feature impact and prioritize the backlog.
• Skill Engineering: Author and refine AI agent skills that encode GbD GTM messaging, value propositions, and seller education content, covering key narratives across the seller journey • Pre-launch Educational Path Design: Design and document the unified educational journey for sellers — defining which agent delivers which knowledge at which stage, and creating a reference architecture for the end-to-end path • Content & Messaging Development: Support the creation of product marketing materials including messaging frameworks, seller-facing content, and GTM playbooks • Cross-functional Collaboration: Work with product, sales, and marketing teams to ensure consistent messaging and smooth seller onboarding experiences • AI-Powered Marketing Innovation: Explore and apply generative AI, prompt engineering, and agent-based architectures to scale product marketing efforts
AI-Powered Compliance Discovery: Help develop AI tools that let Sellers surface the latest compliance requirements for a specific marketplace and product category on demand. Turn fragmented compliance communications (regulations, marketplace policies, category rules) into structured, reliable inputs for those tools. Partner with product key stakeholders to keep tool outputs accurate, current, and trustworthy. Agentic Compliance Journeys: Support the design of agentic compliance education paths that adapt to each Seller's compliance readiness, product category, and target marketplace — sequencing the right content into coherent multi-step journeys. Reusable AI Content Skills: Help turn core compliance content — such as the message house, value propositions, and positioning — into reusable AI skills. By codifying it once, make it easy for cross-functional teams to tap into consistent, on-brand material and accelerate their own content development. Maintain and update these skills over time to ensure the messaging stays accurate, current, and reusable across the organization.
Partnering with online marketing channel managers, you will: Channel Expansion & Optimization: Research, evaluate, and optimize online marketing channels to drive seller acquisition — spanning traditional search (SEO/SEM), social platforms, and emerging AI-powered discovery channels AI Search & GEO Strategy: Explore the evolving landscape of AI search engines (e.g., ChatGPT, Perplexity, Google AI Overviews) and develop Generative Engine Optimization (GEO) strategies to improve brand visibility and organic traffic in AI-generated results SEO/SEM Performance Optimization: Analyze search channel performance data, identify keyword and bidding opportunities, and deliver actionable insights to improve cost-efficiency and conversion rates across paid and organic search Experimentation & Testing: Design, execute, and analyze A/B tests and channel experiments using AI-powered methodologies — from hypothesis generation to result interpretation and optimization recommendations AI-Powered Workflow Automation: Leverage generative AI and automation tools to scale content production, streamline campaign operations, and accelerate insight generation across marketing channels Cross-functional Collaboration: Partner with product marketing, analytics, and sales teams to align channel strategies with broader go-to-market initiatives and seller growth objectives