亚马逊Online Marketing AI Specialist Intern, Amazon Global Selling
任职要求
基本任职资格 - Speak, write, and read fluently in Mandarin - Currently enrolled in a Bachelor’s or higher degree program, with expected graduation between Dec 2026 and Aug 2027 - Majoring in digital marketing, computer science, information technology, data science, or a closely related field - Available to work 4–5 days per week for a minimum of 6 months, on-site in Shanghai - Meet at least one of the following: (a) prior internship experience in digital marketing, SEO/SEM, or performance marketing; (b) demonstrated strong AI capability through personal projects, competitions, open-source contributions, or published content (e.g., AI-powered tools, bots, workflow automations, or technical blog posts) - Demonstrated analytical ability — comfortable working with data to derive marketing insights and inform decisions - Strong English proficiency for professional communication and content creation - Proactive, adaptable, and comfortable navigating ambiguity in a fast-moving environment 优先任职资格 - Hands-on internship experience in digital marketing, SEO/SEM, paid media, or growth-related roles with measurable outcomes - A p…
工作职责
Partnering with online marketing channel managers, you will: Channel Expansion & Optimization: Research, evaluate, and optimize online marketing channels to drive seller acquisition — spanning traditional search (SEO/SEM), social platforms, and emerging AI-powered discovery channels AI Search & GEO Strategy: Explore the evolving landscape of AI search engines (e.g., ChatGPT, Perplexity, Google AI Overviews) and develop Generative Engine Optimization (GEO) strategies to improve brand visibility and organic traffic in AI-generated results SEO/SEM Performance Optimization: Analyze search channel performance data, identify keyword and bidding opportunities, and deliver actionable insights to improve cost-efficiency and conversion rates across paid and organic search Experimentation & Testing: Design, execute, and analyze A/B tests and channel experiments using AI-powered methodologies — from hypothesis generation to result interpretation and optimization recommendations AI-Powered Workflow Automation: Leverage generative AI and automation tools to scale content production, streamline campaign operations, and accelerate insight generation across marketing channels Cross-functional Collaboration: Partner with product marketing, analytics, and sales teams to align channel strategies with broader go-to-market initiatives and seller growth objectives
描述职责： •负责垂直媒体等线上渠道的平台合作、运营管理和销售线索获取，构建可持续、规模化的线上客户触达与运营体系 •负责主流汽车/本地生活/信息平台的流量分发与转化机制洞察与研究，形成跨平台的增长方法论； •制定差异化的线上策略与方案并执行，构建运营分析评价体系，基于用户视角挖掘推动模型与产品优化，提升用户使用感受。 •管理并优化各平台账号的信息展示、内容运营、私信沟通和线索后链路转化。 •负责调研分析线上营销与技术发展趋势，洞察本地化需求，结合业务目标，输出具有可执行意义的可行性建议与方案。 •设计并推动营销自动化在获客中的应用实验（获客策略、线索转化优化等），并评估效果；
1.主导与研发团队的产品内容对齐，把控国服版本迭代方向，结合产品目标与用户需求，协同制定中长线研发内容规划； 2.梳理月度版本核心亮点，协同各职能模块制定版本运营方案，全程跟进版本验收工作，确保版本按质按需上线； 3.基于产品运营目标与策略，主导游戏玩法及核心功能的日常运营策划，并全流程跟进推动落地上线； 4.结合产品目标、用户需求与市场洞察，制定国服本地化需求方案与推进计划，并跟进执行落地； 5.基于市场反馈与用户数据，深度挖掘用户痛点与核心需求，持续输出产品优化建议与运营策略调整方向。
•负责营销获客相关数据的指标体系、口径与结构设计； •承接业务需求，从经营视角出发，输出各类数据洞察报告与优化建议 •将业务过程中的隐性判断转化为可分析、可复用的数据结构； •通过技术手段或AI能力，搭建获客全链路的环节效率提升体系 •搭建面向决策自动辅助化的输入层，为智能判断提供基础；
When P1 or P0 incidents are raised, you will provide support coverage, coordinating both IS&T problem-solving functions as well as in-the-moment business recovery tactics simultaneously. You will host recurring reviews with business partners, product owners, and technical teams, focusing on recent incidents and projects, while driving change to build additional fault tolerance within our tools and systems. Your exceptional analytical skills will support proactive identification of issues before being reported by our business partners or customers. Responsibilities: Deepen subject matter expertise through personal and professional development and in-the-moment support experiences Participate in cross-functional project teams by representing ROPS and sharing your technical expertise to implement new solutions and enhance existing solutions Build and maintain productive working relationships with internal customers and business partners Apply data analytical skillset to identify emerging trends and to deliver operational improvements (reduced incident occurrence, decreased ticket duration, etc) Create and distribute leadership and executive level summaries for high priority incidents