特斯拉Online Leads Generation Manager，平台获客运营经理

Join a dynamic team of designers, content strategists, and user researchers working on Alibaba’s global B2B e-commerce platform, Alibaba.com. We collaborate closely with product and business teams to create a top-tier online marketplace for businesses in regions like North America, Europe, and Southeast Asia. Alibaba.com is the original business of Alibaba Group, launched in 1999, and we’re focused on continuously improving it to better serve our global customers.  As a Senior UX Researcher, you will be responsible for creating, driving, and implementing research plans to discover actionable insights for creating the user experience for web-based applications and mobile devices. You will deliver the right user insights at the right time, helping project team to create digital products that are good for users and good for business. You will use your deep understanding of the methods and best practices of user research to experiment with mixed methods research to generate unique user insights and drive product innovation. You will mentor junior team mates to deliver high-quality outputs while working effectively on managing stakeholders, overlapping projects, and competing priorities. Responsibilities: • Drive ideas to improve products and services through research-driven insights and recommendations. • Independently design and execute research studies with effective research methods (e.g., desk research, interviews, focus groups, usability testing, surveys, competitive analysis, etc.), representative participant profiles, and efficient recruiting strategies. • Proactively review and perform data analysis to extract insights and actionable recommendations from qualitative or quantitative data, and collaborate with teams to translate insights into product and business impact. • Present your work at research critique sessions to collect constructive feedback from the team and leadership. • Collaborate with designers, engineers, and product managers throughout the research, design, and product development processes. • Organize post-mortem reviews of your projects with collaborating teams, reflect on outcomes, and proactively suggest improvements. • Through knowledge sharing, leading by example, and constant learning, contribute to the team’s professional growth and development. • Constantly learn and implement AI in the workflow to enhance research efficiency, and proactively identify and suggest new tools for the team. • Effectively identify and implement new ways to conduct research, grow the team’s influence, and create impact.

Business planning – target setting, performance tracking, business reviews Strategic partnership development and relationship management – top Global EL group companies Retail Planning, P&L understanding and Trade terms negotiations Promotional Planning including campaign planning and NPD launches regionally Analytical – data insights to improve and support business & retail plans Developing & implementing processes for regional partnerships Managing tech product roadmap to support new innovations and enhance UX for respective categories & group companies Capability development and regular close collaboration with teams in joint business planning for respective Group companies Business development – identify new trends and brands to support constant growth on Lazada Preparing for & presenting in partnership meetings with clients

Develop and execute traffic acquisition strategies to increase website visits and user conversion rates. Analyze traffic data to identify trends and opportunities, optimizing operational strategies accordingly. Collaborate closely with marketing, product, and technology teams to drive cross-departmental traffic growth projects. Manage and optimize online advertising campaigns, including SEM, SEO, social media, and display ads. Develop A/B testing plans and make optimization adjustments based on test results. Monitor and report on key traffic metrics, providing regular analysis reports and improvement suggestions.

- Develop and execute online marketing strategies, with full responsibility for brand development and management; - Familiar with digital advertising channels, including search marketing (NAVER/Google), social media platforms (Instagram, YouTube, TikTok, etc.), in-app advertising, and KOL collaborations; - Leverage data analysis to optimize user acquisition, retention, and conversion processes, and improve overall ROI; - Coordinate with internal teams (product, tech, design, operations) and external agencies to implement integrated multi-channel marketing campaigns; - Lead and manage the local marketing team, enhancing team execution and creative capabilities; - Stay on top of Korean consumer trends and the competitive landscape, continuously providing high-quality market insights and innovative strategies.