滴滴User Operation Manager(J250606007)

用户行为数据监控与分析 1. 搭建并维护用户转化和留存核心指标体系，覆盖拉新、首单、复购、留存等关键阶段； 2. 实时监控用户行为、补贴工具使用、活动转化路径等数据，识别运营策略中的机会与风险点 补贴策略制定与运营支持 1. 基于用户生命周期与分层模型，制定针对新客、沉默用户、流失用户等群体的差异化补贴策略（如新客立减、满减、返现券等）； 2. 联动产品与B端运营团队配置最优激励方案，设计人群×工具的组合策略，提升激活率与留存转化率。积极协助产研部门优化投放工具和数据基建，提高效果广告的投放效率 策略效果复盘与优化闭环 1. 跟踪每项补贴/激励策略执行结果，输出效果归因、路径分析与ROI评估； 2. 基于复盘结果持续优化激励策略组合，形成标准化的策略评估模型与策略沉淀； 3. 定期输出月/周分析报告，为用户运营策略提供数据支持与优化方向 User Behavior Data Monitoring and Analysis 1. Build and maintain a core metrics system for user conversion and retention, covering key stages such as user acquisition, first orders, repurchase, and retention. 2. Monitor user behavior, subsidy tool usage, activity conversion paths, etc., in real-time to identify opportunities and risks in operational strategies. Subsidy Strategy Development and Operational Support 1. Based on user lifecycle and segmentation models, develop differentiated subsidy strategies for new users, dormant users, churned users, etc. (e.g., new customer discounts, coupons, cashback vouchers, etc.). 2. Collaborate with the product and B2B operations teams to configure optimal incentive plans, design crowd × tool combination strategies, and improve activation and retention conversion rates. Actively assist the product and research team in optimizing delivery tools and data infrastructure to improve the effectiveness of paid advertising. Strategy Review and Optimization 1. Track the execution results of each subsidy/incentive strategy, providing effect attribution, path analysis, and ROI evaluation. 2. Continuously optimize incentive strategy combinations based on review results, forming standardized strategy evaluation models and strategy documentation. 3. Regularly produce monthly/weekly analysis reports to provide data support and optimization directions for user operations strategies.

对MAU负责，围绕用户生命周期制定分层运营策略。通过定价优化和营销活动（如新客补贴，免配政策等），提升新客规模和留存。监控核心指标（如新客数、留存率、N单率等），及时调整策略。 通过竞对调研、用户反馈和数据分析，与产品团队协作优化增长产品能力和流量入口。发掘并推动新的营销玩法及产品能力，持续创新用户增长手段。 熟悉优惠模型与玩法，联动各方团队快速制作落地方案。 协同站内站外各类资源，规划并执行用户透传内容与节奏。

1. Main Tasks As part of the global CXM team, you are the most important node in this matrix to improve overall customer experience in your country. （1）VOC Coordination & Problem Resolution - Monitor and analyze customer feedback from multiple channels (e.g., call centers, social media, surveys, partners) to identify trends, pain points, and improvement opportunities. - Act as the primary liaison between local teams, HQ/EU business lines, and product teams to resolve escalated issues and ensure closed-loop accountability. - Drive timely responses to complaints/suggestions, prioritizing high-frequency or critical issues. （2）User Experience Improvement - Localize global SOP White Paper and user journey touch point design in the market, then train it, implement it, stick to it, and audit it. - As the local representative of users, from the perspective of our user, constantly push the relevant parties throughout the user journey to improve their service quality and find the best way for optimization. （3）User Operation Management - According to global guidance and local specification, develop own user operation plan and lead the implmentation. This plan includes the ATL management with focus on the sical group management and sentimental mornitor, as well as BTL management of user club, cobranding, and KOC management (UGC delopment). - Creativity and uniqueness adapted to local culture and customer habits are encouraged for better effectiveness and the positive emotional bonding between brand and users. 2. Cross-Functional Collaboration - Partner with Sales, After-Sales, Technical, Product, and PR teams to address systemic challenges (e.g., process gaps, product issues). - Facilitate knowledge-sharing sessions to review recurring problems and disseminate best practices across regions. 3. Experience Measurement & Reporting - Generate insights from experience evaluation data (e.g., NPS, CSI) to objectively measure customer satisfaction levels. - Report progress, challenges, and solutions to national and global leadership.

1. Spearhead and manage the operation of TG, X, Discord, and other social media platforms, build a community operation system, and ensure continuous user growth； 2. Collaborate with the product team to analyze user and needs uncover potential product opportunities； 3. Monitor and analyze media placement data, deliver regular reports, and propose improvement suggestions； 4. Coordinate with internal teams and external partners to ensure smooth project progress； 5. Research and track the latest overseas media trends to maintain the innovation and foresight of strategies. 1. 搭建并管理TG、X、Discord等社交媒体的运营，搭建社群运营体系，保障用户持续增长； 2. 与产品协同，从用户需求当中分析并且挖掘可能的产品机会； 3. 监控和分析媒体投放数据，提供定期报告并提出改进建议； 4. 协调内部团队和外部合作伙伴，推动项目的顺利进行； 5. 研究和跟踪最新的海外媒体投放趋势，确保策略的前瞻性和创新性。