滴滴User Operation Manager(J250606007)

用户行为数据监控与分析 1. 搭建并维护用户转化和留存核心指标体系，覆盖拉新、首单、复购、留存等关键阶段； 2. 实时监控用户行为、补贴工具使用、活动转化路径等数据，识别运营策略中的机会与风险点 补贴策略制定与运营支持 1. 基于用户生命周期与分层模型，制定针对新客、沉默用户、流失用户等群体的差异化补贴策略（如新客立减、满减、返现券等）； 2. 联动产品与B端运营团队配置最优激励方案，设计人群×工具的组合策略，提升激活率与留存转化率。积极协助产研部门优化投放工具和数据基建，提高效果广告的投放效率 策略效果复盘与优化闭环 1. 跟踪每项补贴/激励策略执行结果，输出效果归因、路径分析与ROI评估； 2. 基于复盘结果持续优化激励策略组合，形成标准化的策略评估模型与策略沉淀； 3. 定期输出月/周分析报告，为用户运营策略提供数据支持与优化方向 User Behavior Data Monitoring and Analysis 1. Build and maintain a core metrics system for user conversion and retention, covering key stages such as user acquisition, first orders, repurchase, and retention. 2. Monitor user behavior, subsidy tool usage, activity conversion paths, etc., in real-time to identify opportunities and risks in operational strategies. Subsidy Strategy Development and Operational Support 1. Based on user lifecycle and segmentation models, develop differentiated subsidy strategies for new users, dormant users, churned users, etc. (e.g., new customer discounts, coupons, cashback vouchers, etc.). 2. Collaborate with the product and B2B operations teams to configure optimal incentive plans, design crowd × tool combination strategies, and improve activation and retention conversion rates. Actively assist the product and research team in optimizing delivery tools and data infrastructure to improve the effectiveness of paid advertising. Strategy Review and Optimization 1. Track the execution results of each subsidy/incentive strategy, providing effect attribution, path analysis, and ROI evaluation. 2. Continuously optimize incentive strategy combinations based on review results, forming standardized strategy evaluation models and strategy documentation. 3. Regularly produce monthly/weekly analysis reports to provide data support and optimization directions for user operations strategies.

1. Main Tasks As part of the global CXM team, you are the most important node in this matrix to improve overall customer experience in your country. （1）VOC Coordination & Problem Resolution - Monitor and analyze customer feedback from multiple channels (e.g., call centers, social media, surveys, partners) to identify trends, pain points, and improvement opportunities. - Act as the primary liaison between local teams, HQ/EU business lines, and product teams to resolve escalated issues and ensure closed-loop accountability. - Drive timely responses to complaints/suggestions, prioritizing high-frequency or critical issues. （2）User Experience Improvement - Localize global SOP White Paper and user journey touch point design in the market, then train it, implement it, stick to it, and audit it. - As the local representative of users, from the perspective of our user, constantly push the relevant parties throughout the user journey to improve their service quality and find the best way for optimization. （3）User Operation Management - According to global guidance and local specification, develop own user operation plan and lead the implmentation. This plan includes the ATL management with focus on the sical group management and sentimental mornitor, as well as BTL management of user club, cobranding, and KOC management (UGC delopment). - Creativity and uniqueness adapted to local culture and customer habits are encouraged for better effectiveness and the positive emotional bonding between brand and users. 2. Cross-Functional Collaboration - Partner with Sales, After-Sales, Technical, Product, and PR teams to address systemic challenges (e.g., process gaps, product issues). - Facilitate knowledge-sharing sessions to review recurring problems and disseminate best practices across regions. 3. Experience Measurement & Reporting - Generate insights from experience evaluation data (e.g., NPS, CSI) to objectively measure customer satisfaction levels. - Report progress, challenges, and solutions to national and global leadership.

1. Spearhead and manage the operation of TG, X, Discord, and other social media platforms, build a community operation system, and ensure continuous user growth； 2. Collaborate with the product team to analyze user and needs uncover potential product opportunities； 3. Monitor and analyze media placement data, deliver regular reports, and propose improvement suggestions； 4. Coordinate with internal teams and external partners to ensure smooth project progress； 5. Research and track the latest overseas media trends to maintain the innovation and foresight of strategies. 1. 搭建并管理TG、X、Discord等社交媒体的运营，搭建社群运营体系，保障用户持续增长； 2. 与产品协同，从用户需求当中分析并且挖掘可能的产品机会； 3. 监控和分析媒体投放数据，提供定期报告并提出改进建议； 4. 协调内部团队和外部合作伙伴，推动项目的顺利进行； 5. 研究和跟踪最新的海外媒体投放趋势，确保策略的前瞻性和创新性。

Job Responsibilities: Be responsible for user promotion and scale expansion in the areas under jurisdiction, implement the company's sales strategies and policies to achieve performance targets. Be responsible for promoting in - depth cooperation in areas such as promotional activities and user operation in the regions under control, so as to enhance the brand image. Be responsible for building and daily management of the sales team, and create a combat - capable sales team. Possess certain innovation and business - breaking - through capabilities, and be willing to explore user - growth models suitable for the local market. 负责所管辖区域的用户推广与规模提升，执行公司销售策略与政策，以达成业绩目标 负责推动所管控的区域的推广活动、用户运营等领域展开深度合作，以提升品牌形象 负责销售团队的搭建和日常管理，打造有战斗力的销售团队 有一定的创新和业务破局能力，用于探索适应当地市场的用户增长模式