滴滴Transaction Product|B端产品实习生

1.产品重塑与PMF验证 (Re-design & PMF):诊断现有产品问题，重点关注入驻体验、运营效率、交易合规、营销获客等环节。重新设计 商家端核心产品线，包括但不限于：商家运营工作台、询盘管理/报价系统、内容营销工具、数据分析及报表等，以匹配欧洲商家的精细化、高合规性和效率优先的诉求。负责在欧洲市场开展PMF验证，通过快速迭代和指标跟踪，确保新产品体系能有效服务欧洲高价值商家。 2.本土化与差异化定制 (Localization & Customization):深挖欧洲商家（特别是中小企业和品牌商）在多渠道管理、本地物流/仓储、税务合规、支付习惯、客户服务等方面的特殊需求，并转化为具体的产品功能。确保所有产品设计严格遵守欧洲本土的商业规范和法律法规。 3.AI与技术整合 (AI & Technology Leverage):主导 AI 技术在商家产品中的应用，例如：利用 AI 赋能的智能报价、多语言内容生成、商家信用/资质评估、以及客户管理（ CRM ）集成等，提升欧洲商家的运营效率和获客转化率。高效整合 Alibaba.com 国际站现有成熟的后端能力，并进行必要的二次开发和接口定制，服务欧洲前台产品。 4.跨职能协作与团队管理 (Leadership & Collaboration):作为商家端产品的关键对外接口，与欧洲本地的运营、销售、法务团队紧密协作，协调国内中台技术产品等资源共同解决本地问题。招聘和指导一支具有全球视野和本土执行力的产品经理团队。 1. Product Re-design and PMF Validation ：Diagnose issues in the current product, with a focus on areas such as onboarding experience, operational efficiency, transaction compliance, and marketing/customer acquisition.Re-design the core seller-side product line, including but not limited to: the Seller Operations Workbench, Inquiry Management/Quotation System, Content Marketing Tools, Data Analytics, and Reporting, to match the European sellers' demands for precision, high compliance, and efficiency.Lead the Product-Market Fit (PMF) validation in the European market, ensuring the new product ecosystem effectively serves high-value European merchants through rapid iteration and metric tracking. 2. Localization and Differentiated Customization：Deeply investigate the specific needs of European merchants (especially SMEs and brand owners) in areas like multi-channel management, local logistics/warehousing, tax compliance, payment habits, and customer service, and translate these into concrete product features.Ensure all product designs strictly adhere to European local business norms and legal regulations. 3. AI and Technology Leverage：Spearhead the application of AI technology in seller products, such as AI-powered intelligent quotation, multi-lingual content generation, seller credit/qualification assessment, and Customer Relationship Management integration, to enhance European sellers' operational efficiency and customer acquisition conversion rate.Efficiently integrate the existing mature backend capabilities of Alibaba.com, performing necessary secondary development and interface customization to support the European front-end products. 4. Leadership and Cross-Functional Collaboration ：Act as the key external interface for seller-side products, collaborating closely with local European Operations, Sales, and Legal teams, and coordinating domestic resources such as central platform technology and product teams to jointly resolve local issues.Recruit and mentor a product management team that possesses global vision and local execution capabilities.

1.负责Keeta某国业务的用户增长，通过拉新、复活及提升次月留存有效的提升月交易用户池 2.通过数据分析和对用户行为、场景的洞察发现增长机会点，定义策略方向 3.通过补贴、漏斗优化、卡券sku设计及营销玩法等方式执行上述策略方向 4.协同产、研、算法团队共同作用于交易用户数的结果达成 1.Responsible for user growth in Keeta's operations in [specific country], effectively increasing the monthly active transaction user pool through new user acquisition, reactivation, and improving next-month retention rates. 2.Identify growth opportunities through data analysis and insights into user behavior/scenarios, defining strategic directions. 3.Execute strategies via subsidies, funnel optimization, coupon/SKU design, and marketing campaigns. 4.Collaborate with product, R&D, and algorithm teams to achieve transaction user targets.

1. Technical Strategy & Architecture: Own the overall technical architecture design, technology selection, and evolution plan for the Web3 wallet APP. Develop and execute a long-term technical roadmap； 2. 0-to-1 Product Development: Lead the entire development lifecycle of the wallet APP, including requirements analysis, system design, development, testing, launch, and continuous iteration, ensuring high-quality project delivery； 3. Blockchain Integration & Innovation:Possess deep expertise in interacting with multiple public chains, responsible for integrating and managing blockchain nodes, and optimizing on-chain transaction speed and success rates.Have an in-depth understanding of the technical details of interacting with DeFi protocols, including smart contract invocation, signing, Gas optimization, and security audit points. Lead the team to implement secure and reliable complex features like DeFi and Staking.Explore and integrate cutting-edge technologies such as Account Abstraction, and cross-chain bridges to enhance product competitiveness； 4. Security & Performance Assurance: Establish the highest standards for secure coding practices and security audit processes. Bear ultimate technical responsibility for the security of core modules like private key/mnemonic management and transaction signing. Continuously optimize APP performance and user experience； 5. Team Building & Management: Recruit, mentor, and manage a high-performing technical team, including front-end, back-end, mobile, and blockchain engineers. Foster a positive and collaborative technical culture； 6. Cross-functional Collaboration: Work closely with Product, Operations, and Design teams to translate business requirements into technical solutions. Provide technical input for company-level strategic decisions. 1. 技术战略与架构设计： 负责Web3钱包APP的整体技术架构设计、技术选型与演进规划，制定长期的技术发展路线图； 2. 从0到1的产品研发： 主导钱包APP的整个开发生命周期，包括需求分析、系统设计、开发、测试、上线及持续优化，确保项目高质量交付； 3. 区块链技术集成与创新：精通与多条公链的交互原理，负责集成和管理各类区块链节点，优化链上交易速度与成功率。深度理解与DeFi协议交互的技术细节，包括智能合约的调用、签名、Gas优化、以及安全审计要点，带领团队实现安全可靠的DeFi、Staking等复杂功能。探索和集成前沿技术，如账户抽象、跨链桥等，提升产品竞争力； 4. 安全与性能保障： 建立最高标准的安全编码规范和安全审计流程。对私钥/助记词管理、交易签名等核心模块的安全性负最终技术责任。持续优化APP性能与用户体验； 5. 团队建设与管理： 组建、培养和管理一支高效的技术团队，包括前端、后端、移动端和区块链工程师，营造积极向上的技术氛围； 6. 跨部门协作： 与产品、运营、设计等部门紧密合作，将业务需求转化为技术方案，并为公司战略决策提供技术输入。

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.