滴滴Transaction Product|B端产品实习生

1.参与滴滴国际化AI产品的需求调研、竞品调研，协助完成产品从概念到落地的全过程。 2.结合传统系统现状，梳理知识库，结合AI技术能力，协助智能功能的设计与实现，推动技术在实际场景中的应用。 3.深度进行Ai产品的测试与评测，推动Ai产品的上线落地。 4.协助产品经理进行用户行为分析和产品数据整理，为产品优化提供数据支持。 5.跟进产品上线后的反馈，协助完成问题收集与改进建议输出。

1. 营销策划与执行：负责平台站内营销活动/大促的策略输出、创意策划和落地执行，包括但不限于节日节点。根据目标用户群体、营销主题与市场需求，设计站内+站外创意活动方案，提升平台新客获取和老客留存，推动平台交易增长。 2. 跨部门协调与合作：与市场、产品等团队紧密合作，组织跨部门会议，推动活动进展与关键节点的按时落地。 3. 数据分析与优化：跟踪活动的效果，分析流量、转化、补贴等数据，及时优化营销策略。基于数据结果提出优化方案，确保活动持续提升平台效益。 4. 活动Communication：设计传播策略和传播节奏，通过站内渠道和站外媒体推广活动内容，确保物料符合主题氛围并激发用户参与兴趣。 1. Marketing Planning & Execution: Responsible for the strategy, creative planning, and execution of on-platform marketing activities and major promotions, including but not limited to holiday campaigns. Design on-platform and off-platform creative activity plans based on target user groups, marketing themes, and market demand to enhance user acquisition, retention, and drive platform transaction growth. 2. Cross-Department Coordination & Collaboration: Work closely with teams such as Marketing, Product, and others. Organize cross-department meetings to drive the progress of activities and ensure key milestones are met on time. 3. Data Analysis & Optimization: Track and analyze the effectiveness of campaigns, including metrics such as traffic, conversion, and subsidies. Continuously optimize marketing strategies based on data insights and propose improvement plans to ensure sustained platform benefits. 4. Campaign Communication: Design communication strategies and timing for campaign promotion through on-platform channels and external media. Ensure that marketing materials align with the campaign theme and generate user interest and participation.

Support daily commercial operations for Local Korean market, including product management, pricing strategy execution, and promotion collaboration; Assist in monitoring sales data, analyzing operational metrics, and driving business goal achievement; Coordinate with category managers and cross-functional teams to implement supply chain, inventory, and order execution processes; Participate in the execution of commercial projects and process optimization to improve overall operational efficiency; Communicate and coordinate with suppliers and partners to ensure compliance and smooth transaction processes; Support the development of operational strategies and improvement plans based on market feedback.

1. Responsible for building an integrated marketing strategy for Taobao and Tmall Hong Kong. Based on user demands and market fluctuations, and considering domestic promotional activities, coordinate with the Taobao and Tmall overseas promotions. Develop activity plans and objectives for specific projects, and work together with sub-stations and project teams to manage projects and drive their smooth implementation, ultimately achieving project goals. 2. Familiar with Alibaba's e-commerce operation strategies, driven by data, and able to identify opportunities through rational insights. Conduct comprehensive analysis of internal and external environments to develop clear marketing strategies, aiming to increase the proportion of transactions and contribution to overall growth during major promotions. 3. Collaborate and integrate with multiple teams to continuously optimize marketing products through various productization methods. Facilitate the rapid launch and online management of marketing products, while establishing a data-driven content and project management SOP (Standard Operating Procedure) for the entire process. This will ultimately improve efficiency and reduce costs.