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TCLPR主管

社招全职3-5年营销类地点:深圳状态:招聘

任职要求


任职要求:
英语可作为工作语言,口语流利,具备跨文化传播敏感度。
本科及以上学历,公共关系、新闻传播、市场营销等相关专业优先。
3-5年通讯/科技行业海外PR经验,熟悉国际媒体生态及PR全流程。
出色的文字功底与新闻嗅觉,能挖掘产品亮点并制造传播话题…
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工作职责


PR主管(海外传播方向)
岗位职责:
1.品牌全球化传播
-参与制定并落地品牌海外传播策略,统筹品牌形象的全渠道宣传与推广。
-主导品牌传播素材输出,如视频全流程制作(创意脚本、拍摄、剪辑、多语言适配),确保内容符合海外市场文化及品牌调性。
2.海外PR全流程管理
- 策划并执行海外展会、产品上市等PR传播计划,输出Press Kit,包含新品PPT、新闻稿、媒体QA、测评指南等,输出展会传播、产品上市传播报告。
- 管理外部PR供应商及媒体关系,确保传播内容高质量交付。
3.数据驱动与效果优化
- 定期输出PR传播效果分析报告(媒体声量、曝光量等KPI),及时优化调整传播策略。
- 监测竞品PR动态,输出策略分析报告,提出差异化传播建议。
4.舆情关系
- 监控海外舆情,协助处理危机公关事件,维护品牌声誉。
5.社媒协同管理
- 协同社媒团队审核内容(短视频脚本、社媒推文文案及视觉),确保品牌调性统一与产品卖点准确传达。
包括英文材料
学历+
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