富途Global Head of Public Relations

工作描述

About This Role

Futu is entering an accelerated globalization phase — from Hong Kong to Singapore, the US, Australia, Japan, and Malaysia, we are evolving from a "HK broker going global" into a fintech brand genuinely recognized by mainstream markets worldwide.
Hong Kong is Futu's home base and the strategic anchor of our global brand. As a fintech company founded in Hong Kong, Futu has our largest user base and deepest market roots here, and we also face the most complex stakeholder landscape — regulators, financial media, the investor community, industry associations, and the general public. This role is not just about managing global PR; you will also personally own the Hong Kong market end-to-end: building thought leadership in the global financial media ecosystem while shaping Futu's corporate citizenship and policy influence locally.
You will work closely with the Global Brand, Social Media, and local marketing & comms teams to advance our brand proposition worldwide.

Core Responsibilities

1. Global Voice & Thought Leadership
Develop and execute the global PR communications strategy, systematically increasing Futu/moomoo's media presence and brand awareness in core markets including North America, Southeast Asia, and Australia/New Zealand;
Build a company-wide thought leadership system: proactively plan and pitch in-depth features, op-eds, and industry commentary around retail investing trends, fintech, AI & investing, and global brokerage — making Futu/moomoo the "default source" when media covers these topics;
Build an executive and spokesperson matrix: develop annual media exposure plans for the CEO, CFO, and key business leaders; proactively engage top-tier global financial and tech media including Bloomberg, Reuters, CNBC, the Financial Times, and WSJ to establish ongoing, in-depth editorial relationships;
Establish a global media resource database with tiered management, oversee annual partnership planning and negotiation with global media, and ensure quality and frequency of media coverage across core markets.
2. Proactive PR & Storytelling
Shift from "reactive response" to "proactive programming": plan and execute at least 4 globally or regionally influential PR campaigns/events per year, including but not limited to market entry launches, major product milestones, industry report releases, and user story series;
Build a company-level "story bank": dig deep into Futu/moomoo's product innovation, user growth, technology capabilities, and globalization journey to transform business facts into stories media want to cover;
Own the planning and quality control of core PR content — press releases, in-depth feature pitches, executive bylines…