拳头游戏Marketing Creative Director - VALORANT (Contract)
任职要求
• Bachelor's Degree or demonstrated equivalent • 5+ years of experience in games marketing or creative agency with focus on gaming projects • Impressive portfolio that demonstrates a proven track record of developing 360 campaigns from strategic creation to final delivery while building the foundation of a brand identity with a unique creative platform • Experience collaborating across multiple marketing craft disciplines from Brand, …
工作职责
• Demonstrate and support craft excellence on in-game and out-of-game marketing content across strategy, creative, art, writing, video and audio. • Guide workstreams and help uphold the bar for creative craft excellence within Riot, local publishing partners and in vendor partnerships. • Strong eye for creative quality with experience in guiding asset reviews, offering actionable feedback, and elevating work to meet evolving creative and platform best practices. • Partner across multi-team and disciplinary, publishing, dev, consumer product, global and regional partners, including external partners — to align and elevate creative execution. • Collaborate with product manager, brand manager, creative directors, writers, art directors, producers, editors, directors, artists, and more to deliver creative that surprises and delights our players. • Effectively balance the needs of multiple stakeholders, with a focus on aligning with teams to achieve creative excellence — even as expectations and standards vary. • You will work with our VALORANT MOBILE leadership team to ensure timely resolution of needs and advocate for opportunities. • Hold us accountable to be true partners to the other studio pillars, external vendors, regional hubs and regional vendors. • Innovate in the space of creative marketing and storytelling. • Be an active participant in the creative director discipline to ensure global creative quality bar is met and developed.
- Lead and inspire a team of visual designers and video producers to produce innovative and on-brand content that resonates with our target audience. Maintain a high creative standard while encouraging fresh, bold ideas; - Oversee the creative direction of photo and video shoots, and manage the creative process from concept to final execution, ensuring deadlines are met and projects are delivered within budget; - Work with marketing teams to create engaging and dynamic content for different platforms. Drive the development of compelling video content, photography, and interactive experiences; - Ensure consistency in all creative outputs by adhering to the brand's visual identity, tone of voice, and core values. Review creative materials to ensure they meet brand standards and effectively communicate the brand's personality; - Deep understanding of the product's unique value propositions and develop innovative creative concepts based on it;
Create and adhere to brand guidelines to ensure consistency in brand colors, typography, logo usage and image styles. Enhance brand recognition and loyalty by maintaining a cohesive visual identify across all marketing materials Develop compelling narratives that resonate with target audiences and convey the brand's core message. Utilize design to effectively tell the brand story to strengthen the emotional connection between the brand and its audience. Work with entire team on a creative audit to elevate innovation and establish a unified brand understanding and company voice Conceptualize campaign vision, harnessing original graphics, copy, website content, social media, and other marketing materials Develop creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team Delegate projects to in-house designers and oversee storyboards Obtain team approval of final layouts, storyboards, and illustrations; encourage members to provide feedback; and respond to internal commentary and requests Oversee presentation of final concepts and coordinate production and dissemination for cross-organizational
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).
• Lead the Marcom Greater China Team and foster a culture of insightful and innovative thinking within the team, empowering them to make data-driven decisions based on identified key insights about business partners across different markets • Lead the planning and execution of Apple's channel communications and experiences (product launches, refreshes, campaign extensions), ensuring timely delivery, flawless execution, and continuous improvement through insights and learnings. • Work across the global organization to understand both macro and comms trends for Apple product and services. • Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges. • Develop and maintain strong communication channels between internal teams (worldwide channel functions and sales) and Global (Geo) Partner Communications teams to ensure alignment on partner strategies and communication plans, encompassing advertising, digital channels, and partner-owned marketing channels (in-store and online).