拳头游戏Product Manager, China Publishing - TFT

Responsibilities: Brand Strategy Support • Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders • Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values • Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders Publishing Collaboration • Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution • Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests • Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback Player and Market Insights • Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends • Collaborate with insights teams to support research initiatives and apply findings to publishing decisions • Monitor industry trends and competitor activity to help inform brand adjustments Cross-functional Coordination • Work closely with Riot China and global publishing teams to align messaging and player-facing efforts • Ensure campaign materials and communications reflect consistent tone and positioning • Support initiatives that build long-term player trust and brand familiarity in China

• Market Ownership: Serve as the primary owner for a Supercell title's China business performance, balancing commercial success with long-term product health. Drive sustainable growth by optimizing key metrics (e.g. Retention, Engagement, Revenue etc.) while ensuring alignment with the game's core vision and player experience. Market Ownership • Cross-Team Interface: Act as the main liaison between Supercell’s Helsinki-based game team and the China Publishing Partner to ensure tight alignment on goals, roadmaps, and execution. Cross-Team Interface • Strategic Collaboration: Shape and implement market strategies / back to back IP Collaborations tailored or relevant to China’s unique mobile gaming landscape, with a strong understanding of local player behavior, regulatory constraints, and competitive dynamics. Strategic Collaboration • Localization Oversight: Coordinate and monitor the development of culturally adapted content, ensuring marketing campaigns and live operations maintain quality standards through close collaboration with creative and localization teams. Localization Oversight • Publishing Execution: Oversee publishing enhancements specific to China—such as payments, pricing, community engagement, customer support, and esports—and ensure these align with player expectations and global standards. Publishing Execution • Feedback Loop: Ensure Chinese player feedback and sentiment are gathered, analyzed, and integrated into product and content planning processes in Helsinki. Feedback Loop • Performance Reporting: Drive the weekly, monthly, and quarterly China business review processes, providing clear visibility on KPIs, trends, and areas for optimization. Performance Reporting • Market Intelligence: Track and analyze local market and genre trends to inform strategy and product positioning. Market Intelligence • Player-Centric Communication Strategy: Spearhead the unified approach to ensure cohesive messaging of a player-focused communication and engagement strategy that bridges PR, Compliance, Community Management, and Branding efforts. Ensure all external communications enhance player experience while adhering to both global brand values and local regulatory frameworks. Player-Centric Communication Strategy

• Responsible for in-game event experience through close collaboration with VAL regional and global team, and local publishers. • Responsible for in-game asset resource management. Design and run a healthy and sustainable asset distribution program to effectively control the in-game and out-of-game asset usage. • Identify local key publishing moments to deliver various in-game and out-of-game events and rewards contents. Leverage moments and thematic contents to drive gaming activity growth and player sentiments. • Work closely with the monetization, product and insights team in applying quantitative/qualitative research methods, generating local player research reports, and forecasting future business performance. • Provide timely business insights and performance updates to China and global leadership.

• Develop a deep understanding of player needs and behaviors to define and drive the vision, strategy, and roadmap for Moments and Gameplay Workstreams, achieving both player and business impact. • Translate product strategy into actionable plans and execution frameworks—setting clear goals, success metrics, and delivery milestones to ensure strategy is realized in live player experiences • Build and manage a high-performing team to drive player growth by developing core gameplay capabilities, including Summoner’s Rift and Rotating Game Modes. • Orchestrate across product owners and workstreams to deliver cohesive player high-impact login moments and engagement beats that maximize impact. • Partner with design, creative, production, insights, and publishing to create impactful features, fostering a learning-centric culture that reduces risk and improves decision-making over time. • Coach and mentor other Game PMs to strengthen product craft, decision-making, and player empathy across the team.