SupercellProduct Lead, D2C

任职要求

• Experience managing live game commercial operations: monetization, live ops, or game product management. You understand game economies, seasonal content cadences, and what makes it worth it for players to invest
• Strong commercial and analytical mindset: comfortable owning revenue KPIs, running A/B tests, interpreting cohort data, and making data-backed decisions
• An inspiring coordinator: The ability to influence and mobilize cross-functional teammates without positional authority
• Understanding o…

工作职责

Own the game's D2C strategy
• Build and own the game's D2C Growth Strategy: define targets, identify the key growth pillars, and map concrete initiatives to move the numbers
• Be accountable for KPIs that drive success: D2C revenue share, conversion, retention, top-of-funnel, etc.
• Review performance regularly with game leadership, course-correct based on data, and always know what's next to move the needle
• Do this with a player-first mindset. We want to grow the relationship for the long-term, not over-fit on short-term wins
• Design A/B tests, work with Analytics to evaluate results, and assess every activation: what worked, what didn't, what to scale
Design and implement the offer calendar
• Design the Store offer roadmap aligned with the game's live ops cadence, seasonal moments, and content releases
• Partner with the game's monetization leadership to own the economy impact of Store offers and ensure Store strategy is a well-integrated part of the wider monetization strategy, not an isolated silo
• Allocate and manage the game's live ops budget for D2C activations
Drive traffic and conversion
• Partner with Marketing and Community to grow Store visits and convert visitors
• Plan campaigns, freebie-to-upsell funnels, creator activations, and community events that bring players to the Store
• Ensure D2C is part of every major commercial moment, not an afterthought
• Build D2C into our regular communications channels
Shape the Store development roadmap
• Work with the central Store team to prioritize which platform features your game needs next
• Provide clear, game-specific requirements and feedback on new tools, offer types, and UX improvements
Embed D2C thinking into the game’s development and design
• Be in the room when new features, content, and systems are designed, so D2C is considered early in the process
• Align with design and engineering so Store features and campaigns line up with feature release
• Be an inspiring, transparent coordinator so that when you need to gather engineering, community, art and QA resources, it doesn’t end up feeling like a major tax on the team
Uphold the game's quality bar
• Write QA plans for Store activations and coordinate with game team QA
• The Store must feel like a seamless extension of the game experience