SupercellUA Creative Producer, Hay Day

任职要求

• Proven experience in a creative producer role, with a strong portfolio in performance marketing, ASO, and creative development, preferably in the gaming or entertainment industry
• 5+ years of hands-on experience working on performance-oriented creatives
• Experience with full game development and publishing lifecycle from early beta testing to open soft launches, global launch and live ops performance.
• Extensive knowledge of creative production and outsourcing, ability to understand and manage creative pipelines end-to-end
• Prior experience managing partners and working as part of an internal creative team.
• Great understanding of performance marketing, user acquisition, ASO, CRM strategies, and the role of creative performance for UA, including key metrics and KPIs
• Proficiency in creative and a…

工作职责

• Own the Creative Strategy for our performance marketing, execution and production of Hay Day.
• Scaling, testing, iterating and identifying new concepts to drive growth on paid channels.
• Partner with marketing stakeholders and the game team to develop a hypotheses and data driven creative approach for Hay Day and own the feedback loop between internal and external partners.
• Develop and maintain Creative pipelines and build on previous learnings to inform future creative decisions.
• Work closely with marketers for each game on testing and implementation of new creatives, analyzing the results and sharing learnings with game teams and our partners to improve performance of future concepts and iterations
• Provide creative feedback and direction independently without extensive input from artists or other functions
• Manage existing partner relationships, in addition to sourcing new partners that will enable us to level up the quality and quantity of our creatives
• Communicate and champion our IP and brand principles
• Oversee creative production from initial brief through to implementation; managing deliverables, timelines, and feedback throughout the process