网易热推push编辑
任职要求
1、透析新闻生产、分发流程,具备3年及以上新闻一线从业经验,须有新闻push相关工作经验; 2、深度新闻资讯APP用户,有出色的新闻敏感度,能对热点和重要新闻做出及时、准确的反应; 3、洞察用户需求,有较高的标题和文字功底,能用简洁、准确的表达抓住用户; 4、涉猎广泛,特别是对国际、时政、财经、生活服务等信息有良好判断力; 5、具有良好的数据意识,能根据数据变化及时做出调整; 6、责任心强,具有目标导向型思维,能承担较高的工作压力和灵活的排班。
工作职责
岗位职责: 1、监控各类热点事件,负责频道更新维护,对内容安全、数据负责; 2、负责重大及突发热点事件的直播、专题制作,原创策划输出等; 3、负责客户端各类PUSH相关工作; 4、参与新闻产品优化与内容调整需求。
工作职责: 1. 媒介资源合作:精通各媒介渠道内容+内容热推玩法,统筹供应商完成达人资源合作落地; 2. 了解市场:了解产品及市场竞品的核心人群、产品差异化; 3. 原创内容推广:对原创&达人合作的传播内容质量负责,完成阶段性电商引流目标; 4. 数据跟踪:及时监控推广数据,对投放KPI负责; 5. 计划与总结:周期性复盘总结,制定后续推广计划及目标,达到降低推广成本,提高推广效果的目的。
工作职责: 1. 媒介资源合作:精通各媒介渠道内容+内容热推玩法,统筹供应商完成达人资源合作落地; 2. 了解市场:了解产品及市场竞品的核心人群、产品差异化; 3. 原创内容推广:对原创&达人合作的传播内容质量负责,完成阶段性电商引流目标; 4. 数据跟踪:及时监控推广数据,对投放KPI负责; 5. 计划与总结:周期性复盘总结,制定后续推广计划及目标,达到降低推广成本,提高推广效果的目的。
1. 营销活动策略:基于当地用户洞察,节点/热点特征,挖掘外卖业务增长机会点,制定外卖C端平台营销活动策略与整合营销日历(月度),包含大促活动、节日营销、裂变活动、KOL联动等。 2. 营销活动运营:纵向包含营销活动主题创意、营销玩法设计、页面搭建执行、补贴供给招商策略牵引等;横向协同公共关系&品牌传播策略、商家供给策略、各部门补贴策略。为流量曝光、交易增长、补贴效率结果负责。 3. 本地化运营:结合当地文化热点、用户习惯及节日节点(如狂欢节、黑五),设计符合本地偏好的活动内容。 4. 挖掘营销增长机会点:在外卖消费场景和本地特色人群圈层中,联动KA、合作机构等各类资源,策划联合营销活动。 5. 数据复盘与迭代:监控活动数据,实时调整策略以提升参与率和转化率。针对活动效果,持续进行数据复盘,沉淀有效方法论。 6. 营销玩法创新:根据业务方向及重点策略,结合现有营销能力现状,能持续思考、优化产品能力,协同产品搭建与之匹配的完整产品功能,助力提升营销活动产出效率。探索适配本地市场的外卖营销创新玩法,协同产品,推动相关营销产品工具的功能更新与迭代。 7. 整合营销BP与协同: 以Business Partner身份,整合各部门平台营销活动需求,制定营销计划。 1. Marketing Campaign Strategy; Based on local user insights, key event/hotspot characteristics, identify growth opportunities for the food delivery business, and develop marketing campaign strategies and integrated marketing calendars (monthly) for the C-end platform. This includes major promotional events, holiday marketing, viral campaigns, KOL collaborations, etc. 2. Marketing Campaign Operations: Vertically, the role includes creative theme development, marketing playbook design, page setup execution, and subsidy supply and merchant strategy guidance. Horizontally, collaborate with branding strategies, merchant supply strategies, and department-specific subsidy strategies. Responsible for traffic exposure, transaction growth, and subsidy efficiency outcomes. 3. Localization Operations: Design activities tailored to local preferences, considering cultural hotspots, user habits, and holiday events (e.g., Carnival, Black Friday). 4. Identifying Marketing Growth Opportunities:In the context of food delivery consumption and local community segments, leverage resources from key accounts (KA), partners, and organizations to plan joint marketing activities. 5. Data Review and Iteration:Monitor campaign data, adjust strategies in real-time to improve participation and conversion rates. Continuously review campaign performance and refine methodologies. 6. Innovative Marketing Tactics:Based on business direction and key strategies, continuously optimize product capabilities. Collaborate with the product team to build matching features that improve marketing campaign output efficiency. Explore innovative food delivery marketing tactics suited for local markets, collaborate with the product team to drive functional updates and iterations of marketing tools. 7. Integrated Marketing BP & Collaboration:As a Business Partner, integrate marketing requirements from various departments, and develop marketing plans.