字节跳动餐饮营销与活动运营-本地生活 Dine-in Marketing and Campaign Manager-Local Services
社招全职4年以上A13571A地点:上海状态:招聘
任职要求
1、拥有至少4年以上增长/需求规划、战略规划或咨询相关经验,理想情况下具备预测、制定计划和活动策划的背景; 2、展现出在最少指导下应对不确定性的能力,能够保持积极性,在压力下有效工作,并在紧迫的项目截止日期内完成任务; 3、具备管理和同时执行多个项目的专业能力,包括制定时间表、管理预算以及高效协调团队; 4、熟练分析数据和指标,评估营销活动的成功效果,并运用经验进行持续改进; 5、能流利使用英语进行专业交流,熟悉印尼语者优先; 6、愿意定期进行国际出差。 1.At least 4+ years of experience in growth/demand planning, strategy and planning, or consulting; Ideally, a background in forecasting, building projections, and campaign planning; 2.Demonstrates the ability to navigate ambiguity with minimal guidance, stay motivated, and perform effectively under pressure while meeting tight project deadlines; 3.Proven expertise in managing and executing multiple projects simultaneously, including developing timelines, managing budgets, and coordinating teams effectively; 4.Strong proficiency in analyzing data and metrics to evaluate the success of marketing campaigns and apply learning for continuous improvement; 5.Fluent in English for professional purposes; proficiency in Bahasa Indonesia is a plus; 6.Willing to travel internationally regularly.
工作职责
1、制定活动框架:明确活动目标和时间线,建立核心主题,设定总体目标和预算,分解具体目标,并将职责分配给跨职能团队; 2、市场与竞争分析:持续监控市场趋势和动态,从卖家和买家中获取洞察,同时借鉴其他国家或地区的最佳实践,建立信息库并发掘新的增长机会; 3、生成洞察:整合内部数据、市场研究以及来自卖家和买家的反馈,挖掘可执行的洞察,以解锁新的增长机会或提升运营效率; 4、促进跨职能协作:作为知识中心,与业务发展团队、创作者团队及其他团队(包括产品经理)合作,设计并执行一致且有影响力的活动。 1.Develop Campaign Framework: Identify campaign objectives and timeline, establish a central theme, set overarching goals and budget, break down targets, and allocate responsibilities to cross-functional teams; 2.Market and Competitor Analysis: Monitor market trends and activities, gather insights from sellers and buyers, and draw on best practices from other countries or regions to build an information repository and identify new growth opportunities; 3.Generate Insights: Integrate internal data, market research, and feedback from sellers and buyers to uncover actionable insights that can unlock new growth opportunities or enhance operational efficiency; 4.Foster Cross-Functional Collaboration: Serve as a knowledge hub, partnering with Business Development teams, the Creator team, and others (including Product Managers) to design and execute cohesive, impactful campaigns.
包括英文材料
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