字节跳动商家运营经理(欧洲市场)-国际电商
任职要求
1、本科及以上学历,有1年以上电商行业工作经验,熟悉商家运营、有跨境电商和内容电商相关经验优先;
2、有高效的沟通能力和跨团队协同能力,对内容营销有一定理解优先;逻辑清晰,总结提炼能力强,能独立输出有质量方案并落地;
3、…工作职责
1、发掘欧洲的高潜力卖家/合作伙伴,引导和管理商家在开店和运营,为商家GMV和品类增长负责; 2、具备出海商家的招商能力,能够有效地通过平台的多种模式为商家提供长效的经营方案;管理与商家的合作伙伴关系,确保持续性的商家销售增长; 3、建立与各协同部门清晰、高效的沟通机制;与其他职能团队合作,推动产品的优化; 4、擅长数据分析和诊断,能深度支持业务负责人做项目任务拆解、优先级排序、监控重要业务进展,制定类目策略与业务规划,提供解决方案并落地。
1.产品重塑与PMF验证 (Re-design & PMF):诊断现有产品问题,重点关注入驻体验、运营效率、交易合规、营销获客等环节。重新设计 商家端核心产品线,包括但不限于:商家运营工作台、询盘管理/报价系统、内容营销工具、数据分析及报表等,以匹配欧洲商家的精细化、高合规性和效率优先的诉求。负责在欧洲市场开展PMF验证,通过快速迭代和指标跟踪,确保新产品体系能有效服务欧洲高价值商家。 2.本土化与差异化定制 (Localization & Customization):深挖欧洲商家(特别是中小企业和品牌商)在多渠道管理、本地物流/仓储、税务合规、支付习惯、客户服务等方面的特殊需求,并转化为具体的产品功能。确保所有产品设计严格遵守欧洲本土的商业规范和法律法规。 3.AI与技术整合 (AI & Technology Leverage):主导 AI 技术在商家产品中的应用,例如:利用 AI 赋能的智能报价、多语言内容生成、商家信用/资质评估、以及客户管理( CRM )集成等,提升欧洲商家的运营效率和获客转化率。高效整合 Alibaba.com 国际站现有成熟的后端能力,并进行必要的二次开发和接口定制,服务欧洲前台产品。 4.跨职能协作与团队管理 (Leadership & Collaboration):作为商家端产品的关键对外接口,与欧洲本地的运营、销售、法务团队紧密协作,协调国内中台技术产品等资源共同解决本地问题。招聘和指导一支具有全球视野和本土执行力的产品经理团队。 1. Product Re-design and PMF Validation :Diagnose issues in the current product, with a focus on areas such as onboarding experience, operational efficiency, transaction compliance, and marketing/customer acquisition.Re-design the core seller-side product line, including but not limited to: the Seller Operations Workbench, Inquiry Management/Quotation System, Content Marketing Tools, Data Analytics, and Reporting, to match the European sellers' demands for precision, high compliance, and efficiency.Lead the Product-Market Fit (PMF) validation in the European market, ensuring the new product ecosystem effectively serves high-value European merchants through rapid iteration and metric tracking. 2. Localization and Differentiated Customization:Deeply investigate the specific needs of European merchants (especially SMEs and brand owners) in areas like multi-channel management, local logistics/warehousing, tax compliance, payment habits, and customer service, and translate these into concrete product features.Ensure all product designs strictly adhere to European local business norms and legal regulations. 3. AI and Technology Leverage:Spearhead the application of AI technology in seller products, such as AI-powered intelligent quotation, multi-lingual content generation, seller credit/qualification assessment, and Customer Relationship Management integration, to enhance European sellers' operational efficiency and customer acquisition conversion rate.Efficiently integrate the existing mature backend capabilities of Alibaba.com, performing necessary secondary development and interface customization to support the European front-end products. 4. Leadership and Cross-Functional Collaboration :Act as the key external interface for seller-side products, collaborating closely with local European Operations, Sales, and Legal teams, and coordinating domestic resources such as central platform technology and product teams to jointly resolve local issues.Recruit and mentor a product management team that possesses global vision and local execution capabilities.
1.负责数坊智能化架构升级,包括洞察及权益投放能力建设; 2.负责和各事业部、场运营沟通业务策略,扩展业务增长点,提升权益营销效果; 3.数坊商家版能力升级,为商家提供更丰富策略玩法,卷动商家更多优质资源供给,助力商家业绩增长;
1. 负责淘宝闪购营销算法,包括平台补贴定价、商家智能营销、店品价格机制、商流X物流联动等; 2. 负责用户全生命周期体验与成长,促进拉新和留存; 3. 参与营销创新性算法的研究及开发工作; 4. 协同业务进行跨团队合作。