字节跳动活动与营销策略负责人-国际电商 Integrated Campaign & Marketing Strategy Leader-Global E-commerce

任职要求

1、本科及以上学历，工程学、商业、金融、市场营销或其他相关领域专业；
2、拥有5年及以上在快节奏行业、管理咨询或快速消费品行业的相关工作经验；
3、具备项目管理和数据分析经验；
4、出色的推理能力，能够管理利益相关者；
5、优秀的分析能力，能胜任复杂且大规模数据集的分析；
6、能够同时处理多项任务、满足期限要求，快速成长；自驱力强，并具备良好的团队合作精神。

1.Bachelor's or Master's degree in engineering, business, finance, marketing or other related fields;
2.5+ years of working experience in a fast-paced industry, Man…

工作职责

1、桌面研究：通过研究和市场追踪，提供市场和消费者洞察，总结方法论和关键方案，为运营和营销团队提供支持；
2、构建品牌与营销指标：从零开始建立品牌和营销关键指标，并按月持续跟踪；对营销活动、广告宣传及关键方法进行分析和评估，提出可行的解决方案并定义不同团队的关键策略；
3、资源管理与优化：分析流量和推广工具，制定提升资源利用效率的策略，同时负责营销与品牌的视觉及创意授权管理；
4、跨团队协作：与数据分析团队合作，构建数据仪表盘并开发工具，提高所有运营和营销团队的工作效率，将策略转化为工具，确保各团队提高效率并完成目标；
5、其他临时项目：包括用户群体分析、变现项目以及联盟营销计划等。

1.Desktop Research: delivering market and consumer insights by conducting research and market tracking, summarizing the methodology and key approach for ops and Marketing teams;
2.Build branding and marketing metrics from scratch and constantly track key metrics on a monthly basis, and conduct analysis and evaluation of marketing activations, campaigns, and key approaches, come up with feasible solutions, and define key strategies for different teams;
3.Resources management & improvement: analyze traffic and promotion tools and lay a solid strategy for improving resource utilization efficiency; also, take care of marketing & branding visual and creative authorization;
4.Collaborating with the DA team, building the data dashboard, and developing tools to improve the efficiency of all ops and mkt teams; converting the strategy into tools to ensure that all the team improves efficiency and completes the target;
5.Other ad hoc projects include user tribe analysis, monetization projects, and affiliate marketing programs.