字节跳动欧洲大促营销实习生-国际电商
任职要求
1、本科及以上学历在读; 2、有互联网营销/电商运营/活动运营相关工作经验、有品牌出海经验或熟悉欧美电商市场者优先; 3、具备数据分析及挖掘能力,对电商数据有一定敏感度; 4、具备较强的沟通协作能力、内外资源整合能力,能…
工作职责
日常实习:面向全体在校生,为符合岗位要求的同学提供为期3个月及以上的项目实践机会。 团队介绍:国际电商是根植于多样、个性的直播和短视频的内容电商业务,致力于用互动式的趣味购物体验丰富生活,使全球商贸高效而触手可得。国际化电商业务团队希望让用户拥有个性、灵活、高效的消费体验,也希望以适用各种场景的稳定服务辅助商家更好的销售物美价廉的商品,让美好生活触手可得。 1、根据全年活动主题和目标,执行商城的活动策略(货品策略、营销折扣玩法策略等),推动创意和落地; 2、策划和执行平台大促,品牌日活动,特色主题活动,外部合作等,有效整合和联动各部门资源; 3、根据项目管理的要求,敏捷洞察活动中的风险点与机会点,暴露和解决流程卡点,快速推动问题解决;进行数据分析以评估促销和活动的效果,确定趋势并提出优化策略。
1、负责对接/法国/德国/荷兰的服务履约,为速卖通的C端用户体验负责。 2、针对买家的退货流程、签收流程、本地语言服务、客户各渠道声音等进行需求汇总和可执行落地方案撰写 3、协调内部合作方或者市场解决方案,推动方案实施并上线运营,优化退货流程、签收流程、本地语言服务关键问题以提升欧洲买家满意度为最终目的 4、以结果为导向,推动项目的产品/开发及时落地和按时交付 5、监控解决方案上线后的实际表现,持续优化方案
1. 支持全球速卖通平台风险合规管控,负责产出周期性风险合规报告,分析欧洲业务风险合规事件、监督合规报告数据、评估分析风险异常情况; 2. 支持重点国家业务与相关国际监管部门的日常沟通、合规协查执行及突发合规事件处理。做到及时发现预警,准确传达监管诉求,并协调公司内外部资源合理应对 3. 从平台视角,以法律法规为基础,对合规体系进行建设及对各种业务场景进行合规评估,制定全链路合规治理方案,包括但不限于产品优化、主动/被动防控机制、投诉/申诉等,平衡体验与风险,确保平台欧洲范围内符合合规要求; 4.通过内外部工具关注重点国家业务商品合规动态信息,及时获悉并解读相关政策、法律法规和合规要求。并与法务定期评估重点国家商品合规情况,进行相应合规整改 5.良好的项目管理能力,整合产研资源,协同上下游各职能团队,推动重要风控项目落地实施,平衡风险合规控制和商业发展。 1. Risk and Compliance Management for AliExpress Platform: Responsible for overseeing risk and compliance controls, producing periodic risk and compliance reports, analyzing risk and compliance incidents in European operations, monitoring compliance data, and assessing and analyzing risk anomalies. 2. Daily Communication and Compliance Coordination with International Regulatory Authorities: Manage regular communication with regulatory bodies in key countries, execute compliance investigations, and handle sudden compliance incidents. Ensure timely detection and early warning, accurately convey regulatory requirements, and coordinate internal and external resources to respond effectively. 3. Compliance System Construction and Business Scenario Assessment: From a platform perspective, build a compliance system based on laws and regulations, assess compliance across various business scenarios, and develop end-to-end compliance governance solutions. This includes but is not limited to product optimization, active/passive prevention mechanisms, and complaint/appeal handling, balancing user experience and risk to ensure platform compliance across Europe. 4. Monitoring and Compliance Review of Key Countries' Product Compliance: Use internal and external tools to monitor product compliance dynamics in key countries, stay updated on and interpret relevant policies, laws, and compliance requirements. Collaborate with the legal team to regularly evaluate product compliance in key countries and implement necessary compliance improvements. 5. Project Management and Cross-Functional Collaboration: Demonstrate strong project management skills, integrate product and R&D resources, and collaborate with upstream and downstream functional teams to drive the implementation of critical risk control projects. Balance risk compliance control with business development objectives.
1、负责欧洲末端物流招标工作,完成寻源、策划、标准制定、入围评估、招标文件组卷、评标、定标、合同组织等工作; 2、开展欧洲末端寻源拓展工作,通过多渠道寻源了解市场状况并增加供应商库; 3、完成与各相关部门业务对接及沟通,确保招标过程及结果拉通对齐; 4、完成标后复盘及数据沉淀,并指导修订后续采购动作,提升后续采购质量;