字节跳动国际化品牌广告策略运营（拉美市场）-Global Business Solutions（上海/深圳）International Brand Advertising Strategy Operations (Latin America)-Global Business Solutions (Shanghai/Shenzhen)

任职要求

1、本科及以上学历，英语可作为工作语言，西班牙语或葡萄牙语流利者优先；
2、5年以上数字营销、电商行业市场营销、广告投放战略等相关岗位经验，能够适应快节奏的工作环境；
3、具备品牌、效果类广告投放经验或广告代理机构经验，精通广告营销活动策划、设计及优化；
4、具备数据分析能力，可识别洞察以评估广告活动效果，精通数据分析技能，熟练使用Excel；
5、了解MMP等广告衡量工具相关、基础故障排查知识。

1.Working language in English, Bachelor's degree or above, Can speak Spanish or Portuguese fluently is a plus;
2.Five years of experience in account management/client services roles in digital marketing/ecommerce, Ability to work in a dynamic and fast paced environment;
3.Experience in managing performance clients or agencies,experience managing performance advertisers with a deep understanding of their challenges, proficient in campaign management, setting up and optimization;
4.Ability to analyze data and identify insights to assess campaign performance, excellent data analytical skills in Excel;
5.Understanding of measurement tools like MMP, pixel implementation and basic troubleshooting knowledge.

工作职责

1、与国际商业化广告产品/销售团队协调，确保电商广告活动顺利落地且执行，同时持续服务广告投放客户以助力其广告效果和业绩增长；
2、分析广告投放活动效果数据，为广告客户提供深度数据驱动的业务洞察，利用这些洞察优化电商广告产品效果及广告营销推广方案；
3、收集电商广告行业知识及其他媒体平台反馈，进一步指导客户广告策略制定；
4、紧密支持销售团队并与其协作，开展售前调研、媒介投放规划及营销方案宣讲；
5、担任内外部ShopAds广告产品顾问，普及解决方案与最佳实践，最终提升电商广告业务营收规模；
6、主动主导广告产品更新讨论，协同跨职能团队提升内部对ShopAds的专业认知，提炼行业成功案例的具体方法。

1.Coordinate with XFN teams to ensure a smooth and successful eCommerce campaign execution, whilst managing post-sale client relationships to help them consistently grow;
2.Analyse campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our Commerce product & program offerings;
3.Share eCommerce industry & marketplace feedback and guide our advertising strategy;
4.Closely support and partner up with the sales team on presale research, media planning and pitching;
5.Serve as internal & external ShopAds product consultant to help educate on product solutions and best practices, and ultimately grow eCommerce book of business;
6.Proactively lead product update discussions, work with XFN to upskill internal teams' expertise on ShopAds.