字节跳动西班牙达人运营实习生-TikTok Shop

1. 基于墨西哥业务目标和平台整体规划，制定并执行不同类型渠道的运营方案，对联盟渠道用户&GMV规模负责，同时保障商业化效率； 2. 熟悉广告流量或联盟生态流量（比价、返利、社群、网红等）的商业模式和渠道特征，包括但不限于渠道合作接入、推广策略、成长激励、数据与结算等， 3. 通过用户转化漏斗数据分析和用户调研、竞品调研，分析运营数据，收集用户调研和反馈，持续产品漏斗，通过多种运营手段提升效率 4. 联动中台产品团队、行业运营、货品招商运营、国家本地BD等团队，结合渠道偏好和本地化需求，推动流量渠道的深度合作

阿里巴巴国际数字商业 (AIDC) 商业智能部招聘 公司&部门介绍 阿里国际数字商业集团（AIDC），是阿里巴巴集团的核心且快速增长的业务。 契合国家“一带一路”的战略方向，在国际化的大蓝海赛道上高速驰骋，连续多年收入增长在30%以上。旗下业务覆盖近200个国家、市场，服务于4亿的全球消费者，囊括跨境电商、本地电商、B2B、O2O零售、供应链网络等多元化的业务形态，在全球近30个国家与地区设置办公地点，拥有超过20种不同国籍的员工。   商业智能部是AIDC的商业分析与决策支持部门，我们依托于AIDC的全球化大数据以及阿里多年的商业分析经验沉淀，拥有来自于互联网、咨询、投资、传统行业等多元化背景的团队，产生多视角、全方位的立体洞察，支持集团以及各事业部与职能部门管理者的关键决策。   我们深入业务，通过有智慧的数据洞察， 紧密结合的业务场景，实现从宏观市场到微观战术的商业分析与判断，为决策层提供关键数据洞察、核心策略参考、支持主要的各项决策制定与优化，达到数据驱动业务的完美实践。 Team and Role Introduction: Working under AIDC BI family, this role is BI analyst supporting E-commerce Platform Miravia. Responsibilities: Key tasks and responsibilities: • Collect, clean, and maintain user data from various sources including marketing platforms, mobile app, web analytics etc. • Be the expert in using data to measure and analyze business performance in each our markets and lines of business. • Collaborate with product managers, marketing teams, and other stakeholders to identify areas of opportunity for improving user growth and engagement. • Lead new data analytics capability rollouts and/or data-led initiatives throughout Arise Project • Analyze user behavior data to identify trends, patterns, and insights that can be used to improve user engagement, retention and acquisition. • Design market/business intelligence reports and performance measurement dashboards to share with senior management• Perform ad-hoc business analysis, to drill down on certain business challenges, providing conclusions and advice based on data analysis. • Monitor and evaluate the effectiveness of user growth initiatives and make recommendations for optimization and improvement.

1、对中东国家站品牌营销、商家维度品商营销孵化、IP设计等工作模块负责，数据指标对商家投入、品牌增长、ip爆发节点设计等负责； 2、为品牌营销活动的效果负责，品牌梯队营销能力建设，协同行业前瞻性挖掘成熟品牌和趋势品牌，并整合国家、市场、行业、品牌等多方资源，独立策划品牌营销方案，推进品类营销活动落地，拿到活动效果； 3、国家站营销渠道协同，建立和维护国家站导购营销伙伴关系，拓展新的流量及玩法合作机会，提升AE营销导购场域在国家的成交渗透； 4、需具有跨境整合营销能力，大促营销中“人、货、场”三象限组织，能独立担任A+以上S以下平台促统筹PM工作。 4、有工作激情和抗压能力，面对挑战乐观积极，能快速决策并集中资源突破 5、有用户视角，具备创新精神，对用户体验有机制的追求 6、有西班牙/葡萄牙语言及生活学习背景加分

【平台介绍】 Miravia，隶属于阿里巴巴集团，是一家新兴的欧洲电商平台。自2022年底推出以来，Miravia迅速成长为西班牙增长最快的电商平台之一。该平台涵盖超过1000万种商品，尤其在美容（Beauty）和快速消费品（FMCG）领域表现突出。Miravia凭借阿里巴巴的强大背书和先进技术，在西班牙乃至欧洲市场占据重要地位，其用户基数和商品种类持续增长，目前已经成为西班牙乃至欧洲地区重要的电商平台之一。 【Miravia Introduction】 Miravia, affiliated to Alibaba Group, is an emerging European e-commerce platform. Since its launch at the end of 2022, Miravia has rapidly grown into one of the fastest growing e-commerce platforms in Spain. The platform covers more than 10 million products, especially in the fields of beauty and FMCG. With the strong endorsement and advanced technology of Alibaba, Miravia occupies an important position in the Spanish and even European markets. Its user base and product categories continue to grow. It has now become one of the important e-commerce platforms in Spain and even Europe. 【职位描述】 负责Miravia搜索产品的建设，包括分析用户搜索的使用场景和效果，通过下钻到人群、场景、类目、国家等维度以挖掘用户痛点与需求，升级迭代搜索产品（包括召回排序，交互样式，产品卖点等），以提升搜索的相关性和效率 1、负责Miravia搜索产品的整体规划和设计，提升用户搜索体验和效果，推动业务增长。 2、分析用户的使用场景和行为数据，挖掘用户需求，迭代搜索产品，优化搜索算法，提高搜索的转化率。 3、与技术团队紧密合作，推动搜索技术的创新和落地，确保系统的稳定性和响应速度。 4、关注行业动态，研究竞争对手，制定并实施搜索产品的差异化策略。 【Job Description】 Responsible for the construction of Miravia search products, including analyzing the user scenarios and effects of user searches, exploring user pain points and needs by drilling down to crowds, scenarios, categories, countries and other dimensions, and upgrading iterative search products (including recall sorting, interactive styles, product selling points, etc.) to improve the relevance and efficiency of search 1. Responsible for the overall planning and design of Miravia search products, improving user search experience and effects, and promoting business growth. 2. Analyze user usage scenarios and behavior data, explore user needs, iterate search products, optimize search algorithms, and improve search conversion rates. 3. Work closely with the technical team to promote the innovation and implementation of search technology (especially AI), and ensure the stability and response speed of the system. 4. Pay attention to industry trends, study competitors, and formulate and implement differentiation strategies for search products.