字节跳动广告风控运营（电商与下载方向）-中国广告产品

1、深入了解电商营销与广告的风控安全相关业务（包括但不限于黄牛、薅羊毛欺诈、广告反作弊等），能够基于风险案例从多维度归纳出作弊手法，提炼出关键特征，结合抖音电商特性制定风控策略体系； 2、基于业务风险，制定有效风控解决方案，以产品化驱动风险攻防对抗，建立满足业务需求的风险防控保障； 3、与算法、研发高效协同，确保整体攻防效率，并做好风险防控能力沉淀； 4、积极关注和学习业内优秀经验，不断优化自身风险攻防策略和风控产品。

1、深入了解电商营销与广告的风控安全相关业务（包括但不限于黄牛、薅羊毛欺诈、广告反作弊等），能够基于风险案例从多维度归纳出作弊手法，提炼出关键特征，结合抖音电商特性制定风控策略体系； 2、基于业务风险，制定有效风控解决方案，以产品化驱动风险攻防对抗，建立满足业务需求的风险防控保障； 3、与算法、研发高效协同，确保整体攻防效率，并做好风险防控能力沉淀； 4、积极关注和学习业内优秀经验，不断优化自身风险攻防策略和风控产品。

Team and Role Introduction The Assortment, Content & Ads Governance Team (ACAG team) is part of the Lazada’s Risk and Security. It is charged with the mission of developing a comprehensive strategy for Lazada regarding assortment and content to foster a healthy and safe e-commerce environment for our eCommerce ecosystem. 商品分类、内容及广告治理团队（ACAG团队）隶属于Lazada风险与安全部门，其核心使命是为Lazada制定全面的商品分类与内容治理战略，以维护电商生态系统的健康与安全环境。 The role is responsible for the development and execution of strategic initiatives aimed at ensuring our platform's stipulated policies, particularly in assortment compliance and governance, brand governance, are not abused by platform users. You will have access to analytical tools to develop and implement strategies and solutions using data-driven methodologies to reduce inefficient traffic and money allocation by governing assortments with traffic scams, quality issues, regulatory compliance issues, and brand Intellectual Property (IP) rights infringement. 该职位负责制定与执行战略举措，确保平台政策（尤其是商品合规治理、品牌治理相关规则）不被用户滥用。您将利用数据分析工具，通过数据驱动方法开发策略与解决方案，治理涉及流量欺诈、商品质量问题、合规风险及品牌知识产权侵权的商品分类问题，从而减少低效流量与资金分配。 Responsibilities Develop a deep understanding of the eCommerce customer and seller journey, including registration and onboarding, product listing, order placement, payment, user interactions, returns and refunds, user reports and feedback, etc. Develop subject matter expertise on eCommerce platform operation and governance, where rules, strategies, and enforcements are effectively established to ensure users are compliant with platform policies. Lead cross-functional efforts to enhance platform policies and operational mechanisms, fostering a collaborative environment to support ongoing strategy refinement. Work with large data sets to analyze patterns, trends, and modus operandi of platform operation and governance issues (as well as merchants who perpetrate these issues). Make data-driven recommendations on prioritization of controls for platform governance and product compliance. Collaborate with PD, Tech, and Algo counterparts to build machine learning models and rules to detect assortment and user related operation and governance issues on the platform. Operate the risk engine, including the creation and continuous evaluation of rules to prevent and detect platform operation and governance issues. Capture and communicate findings with internal and external stakeholders through dashboards, periodic reports, and presentations. 岗位职责 1/ 深度洞察电商客户与卖家的全流程体验，涵盖注册入驻、商品上架、订单生成、支付、用户互动、退货退款、用户反馈等环节。 2/ 建立电商平台运营与治理领域的专业知识体系，确保规则、策略及执行机制有效落地，推动用户遵守平台政策。 3/ 主导跨职能协作，持续完善平台政策与运营机制，营造协作环境以支持策略迭代。 4/ 基于海量数据集分析平台运营与治理问题的模式、趋势及商家违规手法。 5/ 通过数据分析提出平台治理与商品合规的管控优先级建议。 6/ 协同产品（PD）、技术（Tech）及算法（Algo）团队，构建机器学习模型与规则，检测平台商品分类及用户相关的运营治理问题。 7/ 负责风险引擎的日常运营，包括规则创建与持续评估，以预防和识别平台治理漏洞。 8/ 通过仪表盘、定期报告及演示汇报，向内外部利益相关方清晰传递分析结论与治理成果。

岗位职责： -风控策略设计：基于数据挖掘、机器学习和深度学习技术，构建并优化风控反作弊模型，有效检测并防御黑产风险 -反作弊系统研发：分析业务逻辑，发现系统漏洞，针对“薅羊毛”及作弊行为制定有效的防范策略，协同技术团队实现策略落地 -数据分析：结合业务场景和用户行为数据，对异常行为进行特征分析，识别并跟踪恶意用户行为（如色情赌博引流和网络水军操作等） - 策略效果评估：定期评估并优化策略的效果，根据最新的风险形态调整策略，提升检测准确率和召回率 - 跨部门协作：与产品、数据和运营等团队密切合作，确保策略符合业务需求并提升用户体验