米哈游市场营销（第三方编制）-未定事件簿

1.负责公司游戏产品在微信公众号、微博等国内主流新媒体平台的官方账号内容编辑、发布与日常基础运营； 2.根据团队提供的内容规划与营销策略相关需求，按时完成内容撰写、审核、排版和多平台适配，确保内容符合品牌调性和平台规范且无错漏，有效提升用户关注度与活跃度； 3.整理社群用户反馈、热点舆情、常见问题，进行归纳并定期向团队汇报，为产品优化提出建议； 4.跟踪内容传播和社群运营的数据效果，整理运营数据，输出简要分析与优化建议； 5.与团队保持高效沟通，协助配合营销活动、节点事件、产品突发问题的内容发布与社群应急响应。

1、负责境外支付运营活动的设计与落地，能输出营销运营方案、跟进落地、产出优化需求； 2、负责营销工具和活动页面的配置，并总结问题和迭代需求； 3、能针对境外不同国家特点，能对运营方案进行本地化适配和优化； 4、与上下游的产品、运营团队、数据团队等高效协同配合，推进项目落地。

1.平台激励活动策划与执行： 负责海外主流平台（如 TikTok, YouTube, Twitter/X 等）激励活动的方案设计、规则制定与落地执行，包括挑战赛、任务活动等，以提升用户活跃度、内容产出和品牌曝光。 2.平台创作者激励计划运营： 利用平台工具，协助设计、搭建并持续优化面向海外创作者的激励计划。 3. 平台矩阵号日常运营： 负责海外主流平台（TikTok, YouTube, Twitter/X等）三方账号的全流程运营，包括内容规划、选题策划、排期发布、粉丝互动、评论管理及社群氛围维护。 3.活动效果追踪与分析： 监控和活动、创作者计划、矩阵号等的关键数据指标（参与度、内容量、用户增长、转化效果等），产出效果报告，提出优化建议并推动迭代。 4.跨部门协作与沟通： 与运营、本地化、美术等部门有效沟通，确保激励活动与计划的需求明确、资源到位及按时上线。

负责即食食品（如即食类餐食、零食、饮品等）的全链路采购管理，通过供应商开发、成本控制、品质把控及供应链协同，确保商品符合本地市场需求、平台运营目标及合规要求，支撑业务增长与用户体验提升。 Responsible for end-to-end procurement management of Ready to Eat foods, including supplier development, cost control, quality assurance, and supply chain coordination. Ensure products meet local market needs, platform operational goals, and compliance requirements, supporting business growth and enhancing user experience. 1. 供应商全生命周期管理 基于中东市场的用户偏好、消费趋势及平台定位，制定即食食品品类采购策略（含SKU规划、价格带布局、差异化选品逻辑）； 主导供应商开发（包括但不限于本地生产商、国际品牌、新兴食品创新企业），完成资质审核（生产许可、食品安全认证等）、实地验厂、比价议价及合作谈判，建立并维护优质供应商资源池； 管理供应商绩效（交付准时率、品质合格率、售后响应速度、成本优化贡献等），定期评估并优化合作结构（淘汰低效供应商，引入战略级合作伙伴）。 1. Supplier Lifecycle Management Formulate procurement strategies for Ready to Eat food categories (including SKU planning, price range layout, differentiated selection) based on user preferences, consumption trends, and platform positioning in the Middle East market; Lead supplier development (including but not limited to local manufacturers, international brand, and innovative food enterprises), complete qualification reviews (production licenses, food safety certifications, etc.), on-site factory audits, price comparisons and negotiations, and partnership discussions to establish and maintain a pool of high-quality suppliers; Manage supplier performance (on-time delivery rate, quality pass rate, after-sales response speed, contribution to cost optimization, etc.), regularly evaluate and optimize cooperation structures (eliminate inefficient suppliers, introduce strategic partners). 2. 商品引进与成本管控 负责即食食品的选品落地（从样品测试、小批量试销到规模化采购），协调研发/品控团队完成本地化适配（如口味调整、包装规格优化）； 主导采购谈判（价格、账期、MOQ、促销支持等），控制采购成本（目标毛利率达成），同时平衡品质与用户体验； 监控商品动销数据（销量、库存周转、用户评价），联动运营团队调整采购计划（滞销品清退、爆款追加），降低滞销风险。 2. Product Sourcing and Cost Control Responsible for product selection and implementation for Ready to Eat foods (from sample testing, small-scale trial sales to large-scale procurement), coordinate with R&D/quality teams for localization (such as taste adjustments, packaging specification optimization); Lead procurement negotiations (price, payment terms, MOQ, promotional support, etc.), control procurement costs (achieve target gross margin), while balancing quality and user experience; Monitor product sales data (sales volume, inventory turnover, user reviews), collaborate with the operations team to adjust procurement plans (clear slow sellers, replenish bestsellers), and reduce the risk of unsold inventory. 3. 供应链与合规保障 协同物流/仓储部门优化采购节奏（如前置备货、JIT采购），确保商品供应稳定性（避免断货/积压）； 全程跟进供应链流程（订单履约、质检入库），解决交付异常问题（如破损、延迟、质量问题）； 确保所有采购商品符合中东市场的食品安全法规、平台规则及公司内部标准，对接第三方检测机构完成合规性验证。 3. Supply Chain and Compliance Assurance Collaborate with logistics/warehousing departments to optimize procurement rhythm (such as pre-positioned stocking, JIT procurement) to ensure supply stability (avoid out-of-stock/overstock situations); Track the entire supply chain process (order fulfillment, quality inspection and warehousing), resolve delivery exceptions (such as damage, delays, quality issues); Ensure all procured products comply with food safety regulations in the Middle East market, platform rules, and internal company standards; liaise with third-party inspection agencies for compliance verification. 4. 跨部门协同 协同运营/营销团队制定商品推广策略（如首发活动、节日限定款），提供采购端资源支持； 与财务部门配合完成采购预算编制、成本核算及付款管理，确保流程合规。 4. Cross-Department Collaboration Work with operations/marketing teams to develop product promotion strategies (such as launch events, holiday limited editions), provide procurement-side resource support (such as exclusive supply, promotional discounts); Coordinate with the finance department to complete procurement budgeting, cost accounting, and payment management, ensuring process compliance.