米哈游国际化市场品牌（平台活动）（第三方编制）

负责即食食品（如即食类餐食、零食、饮品等）的全链路采购管理，通过供应商开发、成本控制、品质把控及供应链协同，确保商品符合本地市场需求、平台运营目标及合规要求，支撑业务增长与用户体验提升。 Responsible for end-to-end procurement management of Ready to Eat foods, including supplier development, cost control, quality assurance, and supply chain coordination. Ensure products meet local market needs, platform operational goals, and compliance requirements, supporting business growth and enhancing user experience. 1. 供应商全生命周期管理 基于中东市场的用户偏好、消费趋势及平台定位，制定即食食品品类采购策略（含SKU规划、价格带布局、差异化选品逻辑）； 主导供应商开发（包括但不限于本地生产商、国际品牌、新兴食品创新企业），完成资质审核（生产许可、食品安全认证等）、实地验厂、比价议价及合作谈判，建立并维护优质供应商资源池； 管理供应商绩效（交付准时率、品质合格率、售后响应速度、成本优化贡献等），定期评估并优化合作结构（淘汰低效供应商，引入战略级合作伙伴）。 1. Supplier Lifecycle Management Formulate procurement strategies for Ready to Eat food categories (including SKU planning, price range layout, differentiated selection) based on user preferences, consumption trends, and platform positioning in the Middle East market; Lead supplier development (including but not limited to local manufacturers, international brand, and innovative food enterprises), complete qualification reviews (production licenses, food safety certifications, etc.), on-site factory audits, price comparisons and negotiations, and partnership discussions to establish and maintain a pool of high-quality suppliers; Manage supplier performance (on-time delivery rate, quality pass rate, after-sales response speed, contribution to cost optimization, etc.), regularly evaluate and optimize cooperation structures (eliminate inefficient suppliers, introduce strategic partners). 2. 商品引进与成本管控 负责即食食品的选品落地（从样品测试、小批量试销到规模化采购），协调研发/品控团队完成本地化适配（如口味调整、包装规格优化）； 主导采购谈判（价格、账期、MOQ、促销支持等），控制采购成本（目标毛利率达成），同时平衡品质与用户体验； 监控商品动销数据（销量、库存周转、用户评价），联动运营团队调整采购计划（滞销品清退、爆款追加），降低滞销风险。 2. Product Sourcing and Cost Control Responsible for product selection and implementation for Ready to Eat foods (from sample testing, small-scale trial sales to large-scale procurement), coordinate with R&D/quality teams for localization (such as taste adjustments, packaging specification optimization); Lead procurement negotiations (price, payment terms, MOQ, promotional support, etc.), control procurement costs (achieve target gross margin), while balancing quality and user experience; Monitor product sales data (sales volume, inventory turnover, user reviews), collaborate with the operations team to adjust procurement plans (clear slow sellers, replenish bestsellers), and reduce the risk of unsold inventory. 3. 供应链与合规保障 协同物流/仓储部门优化采购节奏（如前置备货、JIT采购），确保商品供应稳定性（避免断货/积压）； 全程跟进供应链流程（订单履约、质检入库），解决交付异常问题（如破损、延迟、质量问题）； 确保所有采购商品符合中东市场的食品安全法规、平台规则及公司内部标准，对接第三方检测机构完成合规性验证。 3. Supply Chain and Compliance Assurance Collaborate with logistics/warehousing departments to optimize procurement rhythm (such as pre-positioned stocking, JIT procurement) to ensure supply stability (avoid out-of-stock/overstock situations); Track the entire supply chain process (order fulfillment, quality inspection and warehousing), resolve delivery exceptions (such as damage, delays, quality issues); Ensure all procured products comply with food safety regulations in the Middle East market, platform rules, and internal company standards; liaise with third-party inspection agencies for compliance verification. 4. 跨部门协同 协同运营/营销团队制定商品推广策略（如首发活动、节日限定款），提供采购端资源支持； 与财务部门配合完成采购预算编制、成本核算及付款管理，确保流程合规。 4. Cross-Department Collaboration Work with operations/marketing teams to develop product promotion strategies (such as launch events, holiday limited editions), provide procurement-side resource support (such as exclusive supply, promotional discounts); Coordinate with the finance department to complete procurement budgeting, cost accounting, and payment management, ensuring process compliance.

1.负责生活模拟新游境外社群的从0到1的搭建工作，包含但不限于：制定社群宣发计划并全流程参与落地，数据分析，境外多语言社群内容发布SOP流程建立等； 2.根据产品特色，结合境外各个内容平台的用户形态和内容形式，进行官方账号内容策划、活动策划与发布工作； 3.善用内外部工具，搭建社群平台的数据分析指标，跟踪并分析贴文发布情况，持续的优化社群内容方向，更好的服务玩家； 4.对境外社群各平台UGC生态负责，针对各个平台的具体运营机制，制定因地制宜、符合产品玩法特色的UGC激励计划，保证各平台创作者内容数量与质量良性增长 5.熟悉境外私域兴趣社群的运营，管理Discord私域兴趣群组，用优质内容与互动活动维护核心用户； 6.善用内外部工具收集多平台与多区域的用户反馈，归纳整理从中得出洞察，更好的输出给产品研发部门持续打磨用户体验。

1. 根据市场及产品的宣发节点，挖掘产品及品牌向的宣发内容，宣发稿件的撰写及确保宣发内容按照宣发计划准时、准确且有效的通过各个渠道进行传播； 2. 维护及拓展公司与全球媒体的合作关系，拓展渠道合作方向，挖掘新的合作形式及在宣发期内有效的内容传播，并持续扩大维系媒体数量； 3. 参与各类线上、线下展会活动，包括但不限于前期策划、落地执行、现场媒体对接等，形成有效新闻及内容曝光转换，扩大产品及品牌的知名度及影响力； 4. 舆情检测，定期产出针对负责产品的舆情及分析报告，并根据报告结果调整对外宣发策略及内容释出节奏； 5. 负责产品上线前后与项目组及发行平台的对接及沟通，维护与平台的合作关系，反馈产品表现及问题； 6. 结合发行平台（主机及PC向）及产品本身的需求，制定产品在发行平台的发行计划包括但不限于游戏上架各平台商店的素材准备，本地化沟通及上线时间规划等，并持续根据产品更新规划进行相应素材的更新及内外部同步。

品牌策略制定与品牌资产管理​ 1. 在全球品牌框架下，做好当地外卖品牌策略与资产管理，制定品牌心智策略 2. 基于品牌策略，制定外卖品牌合作资源玩法（含IP、赞助等） 传播策划与​媒介策略 1. 制定公司级全年品牌传播日历，提升品牌心智影响力。协同平台活动，基于热点/节点分级，做好年度/季度/月度的品- 牌传播事件策略规划与执行（包含线上/线下市场活动） 2. 为品牌传播制定触达策略（含线上线下媒介打法），制定品牌联合投放机制 3. 作为传播BP，整合各方传播需求，对利于品牌心智成长的产品/活动爆点进行内容生成与传播执行 效果评估与​费效管理 1. 做好传播效果监测，做好活动层面、品牌心智层面的效果评估并持续迭代打法。 2. 统筹品牌预算管理并且分配本部分内预算。 Brand Strategy Development & Brand Asset Management 1. Develop localized food delivery brand strategies and manage brand assets within the global brand framework; define and implement brand positioning strategies. 2. Based on brand strategy, design brand partnership models, including IP collaborations and sponsorships. Communication Planning & Media Strategy 1. Develop an annual brand communication calendar to enhance brand awareness and perception. Collaborate with platform campaigns to plan and execute brand communication initiatives (online/offline) on an annual, quarterly, and monthly basis, leveraging key moments and local trends. 2. Design reach and media strategies for brand communication, including both online and offline channels; establish co-branded media investment mechanisms. 3. Act as a communication business partner (BP), integrating cross-functional communication needs and leading content creation and campaign execution for product or event highlights that can enhance brand perception. Performance Evaluation & Cost Efficiency Management 1. Monitor communication performance, evaluate outcomes on both campaign-level and brand-mindshare level, and iterate strategies accordingly. 2. Oversee brand budget planning and allocation within this functional area to ensure efficiency and effectiveness.