OPPO营销项目经理
任职要求
1. Bachelor's degree or above, with 3-5years of relevant working experience; familiar with the 3C industry, IoT or Internet industry experience is preferred, and experience in marketing planning, product public relations, digital marketing, etc. is preferred.
2. Have strong product understanding and insight capabilities, be able to put forward req…工作职责
1. Participate in and lead the entire process of planning for the exploration and packaging of mobile phone products, be responsible for exploring and packaging the core selling points, product value, product stories, and consumer benefits of the Indian series of products, and determine the product positioning and promotion strategies. 2. Deeply research the products, analyze the competitive advantages and disadvantages, transform the professional product knowledge into marketing language, conduct product story packaging and product selling point communication planning, ensure the transmission and expression of the core product information, and output the core FABE of the product/keynote of the launch event/copy on the official website/speech draft of the launch event/slogan, etc. 3. Be responsible for the communication of the core content planning of the product (in the form of video/copy / graphic, etc.) on the social media and public relations side, participate in the production of core materials and control. 4. Participate in the pre-marketing product planning. Based on the understanding of the industry and users, input marketing-end product insights at the product project establishment stage to ensure the competitiveness of the product.
1、负责即时零售非食业务基于节点/场景整合营销活动，包括不限于礼赠/出游/综合心智类大促，能够基于生态的玩法，用户的需求，能够自主完成方案撰写，胜任项目经理的责任，对业务销售目标结果负责； 2、基于业务需求，通过一套完整整合策略&打法，分析C端用户需求，解析不同人群&场景机会，整合端内外流量、补贴玩法等，提出针对性的策略整合方案并推动落地； 3、熟悉业务供给形态，具有一定的分析视角，通过数据挖掘活动期间增长点，可以针对业态属性，制定不同的商品策略、流量策略，并为会场效率负责； 4、能跨部门协作，有一定的数据分析视角，整合资源并沉淀合作机制及SOP；
岗位职责及目标 工作内容： 岗位职责及目标 负责医药行业数字营销项目的规划和落地执行，为活动期间的有效流量及重点品牌销量结果负责，主要包括： 1. 负责全域资源整合和商业化项目，联动内外部合作方，基于品牌需求和医药营销节点，设计可商业化的全域整合营销方案； 2.根据制定项目的策略和动作，配合支持完成品牌招商，把握进度和排期，及时识别问题，推进有效落地和执行； 3.品类采销共建站内站外医生/患者教育场域，提升重点品牌声量及医生/患者用药认知； 4.沉淀可持续对患者心智及认知产生积极影响的长效营销方法、路径。
1.洞察拉美国家市场，制定新品营销策略并推动实施，高效获取本地用户对产品/品牌认同，支持产品销售和长期品牌发展； 2.有经营思维，参与制定与管理国家营销预算，帮助营销与销售节奏、目标的拉通互锁，对营销ROI及效率负责； 3.与本地营销团队充分合作，持续提升团队的本地营销业务水平。
1、 负责制定旗舰、爆品、IOT等产品系列整合营销方案（营销概念、传播策略、传播主线、传播节奏、核心事件等）能对产品主推卖点进行有效表达； 2、 负责节庆、品牌活动等重要事件的创意内容策划，把控及输出核心传播素材，负责营销核心创意及素材质量； 3、 负责拉通并协同传播模块大事件规划及campaign策划与执行； 4、 负责方案的落地，具体内容把控及执行，对计划、时间、质量、成本、风险等进行管理，对公司内部相关模块、外部供应商等进行管理和影响沟通，实现高质量的交付。