阿里巴巴商业智能-LAZADA-Decision support（经营分析）BI-杭州

1.商家营销策略制定：基于平台整体经营目标，围绕用户转化、增长及商家收益等关键指标，设计可落地的商家侧营销活动策略； 2.价格力定价方案设计：综合考虑影响价格的关键要素，通过定价策略、补贴策略等多种手段，提升消费者的价格感知竞争力，同时保障商家经营的收益底线健康可持续； 3.数据驱动策略优化：结合用户行为数据、商家运营数据及活动效果指标，进行深入分析，定期评估策略执行效果，并持续优化调整； 4.跨部门协作与项目管理：与产品、销售运营等团队紧密协作，推动策略在各环节的有效执行，保障策略从制定到落地的闭环管理； 5.市场机会洞察：关注行业趋势与市场变化，分析市场玩家的价格与营销策略，识别业务风险与机会点，及时调整策略动向。 1.Design and execute merchant-facing promotional strategies based on the platform’s overall business goals, focusing on user conversion, order growth, and sustainable merchant profitability. 2.Support pricing and incentive strategy design by analyzing key cost and value drivers, ensuring competitive pricing perception for users while protecting merchant profit margins. 3.Analyze user behavior, merchant performance, and campaign effectiveness data to identify pain points and growth opportunities, and continuously optimize strategic actions. 4.Collaborate closely with cross-functional teams including Product, Sales, Pricing, and Operations to ensure alignment and flawless execution of partner strategies. 5.Monitor market trends and competitor activities to identify risks and opportunities, and provide timely strategic adjustments based on these insights.

1.以大区经理为客户，与大区经理共背SMB增长、盈亏、竞争目标，负责本区域的销售目标/过程管理、销售策略规划、总部关键项目的上传下达等； 2.销售目标管理：对SMB团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标； 3.经营分析：基于行业、竞争和商家信息输入，洞察SMB商家增长与竞争机会点； 4.制定销售策略：通过经营分析及探查，识别业务增长机会，制定销售策略及前线执行路径； 5.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断SMB团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Jointly accountable with Regional Managers for SMB growth, profitability, and competitive targets; responsible for regional sales goal/process management, sales strategy planning, and bidirectional communication of HQ critical initiatives. 2. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 3. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 4. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 5. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.

1.销售目标管理：对SMB团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理SMB团队日/周/月维度销售目标； 2.经营分析：基于行业、竞争和商家信息输入，洞察SMB商家增长与竞争机会点； 3.制定销售策略：通过经营分析及探查，识别业务增长机会，制定销售策略及前线执行路径； 4.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断SMB团队目标达成的可行性及风险，充分调动策略、产品、运营团队资源，驱动SMB团队达成业务目标。 Job Responsibilities - We'll trust you to: 1. Sales Target Management: Break down the SMB team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the SMB team’s daily, weekly, and monthly sales goals. 2. Operational Analysis: Utilize inputs from industry, competitive, and merchant information to gain insights into franchise brand growth and competitive opportunity points. 3.Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 4. Project Management: Utilize project management to ensure the successful implementation of key business goals and strategies. Mobilize resources from the strategy, product, and operations teams to effectively support the SMB team in achieving its business goals.

1. Sales Target Management: Break down the sales team's business objectives and identify key sales indicators that impact the team's ability to achieve these targets. Establish a target management system and utilize efficient data tools and organizational methods to manage the sales team’s daily, weekly, and monthly sales goals. 2. Sales strategy development: Develop a sales strategy by identifying growth opportunities through analysis and prospecting, and create a clear execution path. 3. Project Management: By utilizing project management, ensure the successful implementation of key business goals and strategies. Analyze and assess the feasibility and risks associated with the sales team's objectives. Mobilize resources from the strategy, product, and operations teams to effectively support the sales team in achieving its business goals. 4. Efficiency Optimization: Understand the whole BD process and operation pain points of the sales team, promote the production and research team to build sales tools, establish a standardized operation process, and improve the team's efficiency. Promote the optimization of product capabilities on the merchant side to help merchants improve efficiency in online operations. 1. 销售目标管理：对销售团队业务目标进行拆解，梳理并定义影响销售团队达成目标的关键销售指标，建立目标管理指标体系，通过高效的数据工具和组织机制管理销售团队日/周/月维度销售目标。 2.制定销售策略：通过经营分析及探查，识别业务增长机会，制定销售策略及前线执行路径。 3.项目管理：以项目管理方式，保障业务关键目标及策略可有效落地执行，分析并敏捷判断销售团队目标达成的可行性及风险，充分调动策略、产品、OB团队资源，驱动销售团队达成业务目标。 4.效率优化：了解销售团队BD“找约谈签上运”全流程和作业痛点，推动产研团队搭建销售工具，建立标准化运营流程，提高团队运营效率。推动商家端产品能力优化，帮助商家线上运营提效。