阿里巴巴商业智能-LAZADA-Decision support(经营分析)BI-杭州
任职要求
职位描述 1、本科及以上学历,统计学、信息管理、计算机科学或相关专业。 2、3年以上BI或数据分析经验,熟悉SQL、Excel和至少一种BI工具(如Tableau、Power BI等)。 3、具备良好的业务理解能…
工作职责
集团描述:阿里国际数字商业集团,是阿里巴巴集团的核心且快速增长的业务。 契合国家“一带一路”的战略方向,在国际化的大蓝海赛道上高速驰骋,连续多年收入增长在30%以上。旗下业务覆盖近200个国家、市场,服务于4亿的全球消费者,囊括跨境电商、本地电商、B2B、O2O零售、供应链网络等多元化的业务形态,在全球近30个国家与地区设置办公地点,拥有超过20种不同国籍的员工。 LAZADA创立于2012年,隶属于阿里国际,是东南亚领先的电子商务平台之一,主要服务市场包括印度尼西亚、马来西亚、菲律宾、新加坡、泰国和越南六个国家。LAZADA不仅为消费者提供来自于东南亚中小企业和国际品牌的丰富多样的产品,也运营东南亚地区领先的电商物流网络之一,为消费者和商家提供可靠、优质和便捷的物流服务。Lazada的目标是到2030年服务3亿消费者,并成为东南亚品牌和卖家实现数字化转型的最佳选择。 部门描述:商业智能部是商业分析与决策支持部门,我们依托于阿里国际集团的全球化大数据以及阿里多年的商业分析经验沉淀,拥有来自于互联网、咨询、投资、传统行业等多元化背景的团队,产生多视角、全方位的立体洞察,支持集团以及各事业部与职能部门管理者的关键决策。 部门定位:我们深入业务,通过有智慧的数据洞察, 紧密结合的业务场景,实现从宏观市场到微观战术的商业分析与判断,为决策层提供关键数据洞察、核心策略参考、支持主要的各项决策制定与优化,达到数据驱动业务的完美实践。 【岗位职责】 1、内部经营分析:基于业务目标及商业模式,搭建全面、准确、客观的指标体系和监控框架。同时基于业务监控体系,清晰洞察业务全局和定位业务问题; 2、通过分析报告或专题研究等形式,对业务问题进行深入分析,为平台机制、行业/商家策略、产品方向、资源投入策略等业务决策提供数据和分析支撑,输出经营管理建议,协助达成业务目标并提升效率; 3、将监控体系及分析方法逐步总结沉淀,抽象、提炼数据产品需求,与产品、商业智能分析等相关团队开展跨部门合作并推动数据产品的落地; 4、市场研究及分析:关注跨境电商赛道动态,分析和跟踪业内玩家的业务动作和表现,输出行业分析洞察报告。
1.商家营销策略制定:基于平台整体经营目标,围绕用户转化、增长及商家收益等关键指标,设计可落地的商家侧营销活动策略; 2.价格力定价方案设计:综合考虑影响价格的关键要素,通过定价策略、补贴策略等多种手段,提升消费者的价格感知竞争力,同时保障商家经营的收益底线健康可持续; 3.数据驱动策略优化:结合用户行为数据、商家运营数据及活动效果指标,进行深入分析,定期评估策略执行效果,并持续优化调整; 4.跨部门协作与项目管理:与产品、销售运营等团队紧密协作,推动策略在各环节的有效执行,保障策略从制定到落地的闭环管理; 5.市场机会洞察:关注行业趋势与市场变化,分析市场玩家的价格与营销策略,识别业务风险与机会点,及时调整策略动向。 1.Design and execute merchant-facing promotional strategies based on the platform’s overall business goals, focusing on user conversion, order growth, and sustainable merchant profitability. 2.Support pricing and incentive strategy design by analyzing key cost and value drivers, ensuring competitive pricing perception for users while protecting merchant profit margins. 3.Analyze user behavior, merchant performance, and campaign effectiveness data to identify pain points and growth opportunities, and continuously optimize strategic actions. 4.Collaborate closely with cross-functional teams including Product, Sales, Pricing, and Operations to ensure alignment and flawless execution of partner strategies. 5.Monitor market trends and competitor activities to identify risks and opportunities, and provide timely strategic adjustments based on these insights.
1.Data Monitoring and Analysis: Monitor and analyze capacity-related and customer experience data across cities, quickly identify issues, and propose optimization solutions.Develop and improve capacity monitoring reports, ensuring timely, accurate, and visualized data to support business decisions. 2.Cross-Department Collaboration: Collaborate closely with city heads, PMMs, and other business teams to drive improvements in capacity and customer experience.Communicate effectively with city teams to convey data insights and jointly address operational challenges. 3.Strategy Support and Execution: Participate in the development and optimization of city capacity management strategies, following up on execution results.Coordinate and advance experience-related operational projects, ensuring effective implementation. 4.Project Management and Process Supervision: Track the entire process of capacity and experience improvement projects to ensure their timely execution and target achievement.Continuously iterate operational plans based on data feedback to drive business improvement. 5.Data Management and Report Optimization: Maintain and update capacity and experience-related databases to ensure data integrity and traceability.Optimize existing data analysis frameworks and report structures to provide tailored reports for different management levels.
1、负责各国经营预算的收集编制并分析评估预算合理性,搭建和优化财务模型,编制中长期规划、年度及季度滚动预算;支持业务预算申请及审核,滚动跟进预算执行情况; 2、深入了解各国各经营模式营销全流程并参与流程优化,识别、预见各类风险,提出预防风险的措施和解决方案,满足合规,提升运营效率; 3、参与各国新能源汽车行业及竞品分析,从财务分析角度对产品定价、商务政策、市场推广等提出有效意见,制定投入产出指标,跟进落实执行及目标达成情况; 4、对重点费用项进行复盘,定期出具多维度经营分析数据及业务运营情况报告;包括市场竞争态势、目标达成状况、预算执行进度等,识别业务痛点及降本点,输出建议方案,推动业务优化; 5、负责及时支持解决各国一线运营问题,包含收款、付款、系统等,制定短期、长期解决方案并落实执行; 6、支持业务线财务数据信息化建设,推进业财融合,提升数据自动化和分析效率; 7、协调财、税、法及其他集团内部门,为解决业务问题找到合适解决方案。 What You’ll do for us: 1. Responsible for collecting, compiling, analyzing and evaluating the rationality of operating budgets, preparing medium - and long-term plans, annual and quarterly rolling budgets; Support business budget application and review, and follow up on budget execution on a rolling basis; 2. Deeply understand the entire marketing process of various business models and participate in process optimization, identify and anticipate various risks, propose measures and solutions to prevent risks, aim at meeting compliance requirement andimproving business operational efficiency from the dual perspectives of financial compliance and process efficiency; 3. Participate in the analysis of the new EV car industry and competitors, provide effective opinions on product pricing, business policies, VME policies, and market promotion policies, formulate various VME policies and market cost input-output indicators, follow up on implementation and goal achievement; 4. Review key expense items and regularly provide multidimensional business analysis data and business operation reports; Including but not limited to market competition situation, target achievement status, budget execution progress, etc., identify business pain points and cost reduction points, output suggested solutions, and promote business optimization; 5. Responsible for timely support and resolution of frontline operational issues, including but not limited to AR collection, payment, system, etc., formulating short-term and long-term solutions and implementing them; 6. Support the informationization construction of financial data in business lines, promote the integration of business and finance, and improve data automation and analysis efficiency; 7. Coordinate finance, taxation, law, and other internal departments of the group to find suitable solutions to business problems.
1、负责各国经营预算的收集编制并分析评估预算合理性,搭建和优化财务模型,编制中长期规划、年度及季度滚动预算;支持业务预算申请及审核,滚动跟进预算执行情况; 2、深入了解各国各经营模式营销全流程并参与流程优化,识别、预见各类风险,提出预防风险的措施和解决方案,满足合规,提升运营效率; 3、参与各国新能源汽车行业及竞品分析,从财务分析角度对产品定价、商务政策、市场推广等提出有效意见,制定投入产出指标,跟进落实执行及目标达成情况; 4、对重点费用项进行复盘,定期出具多维度经营分析数据及业务运营情况报告;包括市场竞争态势、目标达成状况、预算执行进度等,识别业务痛点及降本点,输出建议方案,推动业务优化; 5、负责及时支持解决各国一线运营问题,包含收款、付款、系统等,制定短期、长期解决方案并落实执行; 6、支持业务线财务数据信息化建设,推进业财融合,提升数据自动化和分析效率; 7、协调财、税、法及其他集团内部门,为解决业务问题找到合适解决方案。 What You’ll do for us: 1. Responsible for collecting, compiling, analyzing and evaluating the rationality of operating budgets, preparing medium - and long-term plans, annual and quarterly rolling budgets; Support business budget application and review, and follow up on budget execution on a rolling basis; 2. Deeply understand the entire marketing process of various business models and participate in process optimization, identify and anticipate various risks, propose measures and solutions to prevent risks, aim at meeting compliance requirement andimproving business operational efficiency from the dual perspectives of financial compliance and process efficiency; 3. Participate in the analysis of the new EV car industry and competitors, provide effective opinions on product pricing, business policies, VME policies, and market promotion policies, formulate various VME policies and market cost input-output indicators, follow up on implementation and goal achievement; 4. Review key expense items and regularly provide multidimensional business analysis data and business operation reports; Including but not limited to market competition situation, target achievement status, budget execution progress, etc., identify business pain points and cost reduction points, output suggested solutions, and promote business optimization; 5. Responsible for timely support and resolution of frontline operational issues, including but not limited to AR collection, payment, system, etc., formulating short-term and long-term solutions and implementing them; 6. Support the informationization construction of financial data in business lines, promote the integration of business and finance, and improve data automation and analysis efficiency; 7. Coordinate finance, taxation, law, and other internal departments of the group to find suitable solutions to business problems.