美团Commercial Growth Manager
任职要求
1.本科及以上学历，3年以上互联网、电商、O2O平台等行业的产品运营和策略运营经； 2.较强的逻辑思维、策略建模与数据分析能力，能够独立完成策略方案制定与效果评估； 3.熟练使用数据分析工具，如SQL 等，有Power BI等可视化工具经验者优先； 4.具备良好的跨部门沟通协调与项目推进能力，有跨职能团队合作经验。 1.Strong critical thinking and analytical skills to break down complex problems and propose structured, data-driven solutions. 2.Solid business acumen with the ability to manage cross-team alignment and navigate commercial trade-offs. 3.Experience working in dynamic, high-growth environments, demonstrating adaptability and ownership. 4.Effective communication skills to engage with internal stakeholders and external partners. 5.Experience in e-commerce, food delivery, fintech, or platform-based businesses is a plus. 6.Proficiency in BI tools (SQL) is desirable.
工作职责
1.商家营销策略制定：基于平台整体经营目标，围绕用户转化、增长及商家收益等关键指标，设计可落地的商家侧营销活动策略； 2.价格力定价方案设计：综合考虑影响价格的关键要素，通过定价策略、补贴策略等多种手段，提升消费者的价格感知竞争力，同时保障商家经营的收益底线健康可持续； 3.数据驱动策略优化：结合用户行为数据、商家运营数据及活动效果指标，进行深入分析，定期评估策略执行效果，并持续优化调整； 4.跨部门协作与项目管理：与产品、销售运营等团队紧密协作，推动策略在各环节的有效执行，保障策略从制定到落地的闭环管理； 5.市场机会洞察：关注行业趋势与市场变化，分析市场玩家的价格与营销策略，识别业务风险与机会点，及时调整策略动向。 1.Design and execute merchant-facing promotional strategies based on the platform’s overall business goals, focusing on user conversion, order growth, and sustainable merchant profitability. 2.Support pricing and incentive strategy design by analyzing key cost and value drivers, ensuring competitive pricing perception for users while protecting merchant profit margins. 3.Analyze user behavior, merchant performance, and campaign effectiveness data to identify pain points and growth opportunities, and continuously optimize strategic actions. 4.Collaborate closely with cross-functional teams including Product, Sales, Pricing, and Operations to ensure alignment and flawless execution of partner strategies. 5.Monitor market trends and competitor activities to identify risks and opportunities, and provide timely strategic adjustments based on these insights.
• Relationship management: build/maintain with merchants’ marketing & growth team and higher management level. • Drive merchant growth：find marketing collaboration opportunities with Key merchants, initiate the proposal, bargain for resources from merchant side and payment channel side and implement to drive payment growth. • Optimize campaign performance: Through data tracking and analysis, to formulate actionable strategies, develop enhanced product or change UI/UX design to improve marketing driven revenue. • Collaborate cross-functionally: with product and operational teams to support growth opportunities for key partners. • Integrated marketing campaign: base on the industry knowledge and current trend to initiate comprehensive co-brand marketing plan and facilitate the iconic campaign to build industrial reputation and help pitch new merchants.
1. This role focuses on developing and executing integrated marketing projects to drive brand awareness and acquisition. He/ she will be part of the Emerging Markets Commercial team based in Kuala Lumpur. Being a global team, he/she will have opportunities to collaborate with global and local marketing agencies and WorldFirst internal marketing teams across Australia, SEA, China and UK. 2. Marketing strategy & budgeting – Drive emerging markets acquisitions with the objective of growing the business and lowering the cost per acquisition. 3. Online marketing – Partner with our central marketing team to enhance our WorldFirst Emerging Markets website and optimize SEO/SEM results to target the correct client profile. 4. Partnership marketing & events – Drive field marketing activities across Emerging Markets, support sales and partnership team to build ecosystem partners, develop and run lead generation campaigns and events. 5. Social/ Influencers – Identify and manage agencies to drive KOL-led campaigns; Ideate and execute new ambassador programs and campaigns to build KOL relationships (eg. client-based KOLs or external KOLs). 6. Content- Contribute and build content strategy to drive Emerging Markets localized content (eg. Customer case studies, client testimonies, blog content, co-partnership content, social media content across owned, earned and paid channels) 7. CRM – Send out daily market updates emailers; support the Commercial team in reviewing email journeys to optimize conversions down the funnel
We are seeking an experienced business growth and operation specialist with a proven track record in developing and executing key business initiatives that can help WorldFirst to establish itself as the market leader in cross border payment solutions for businesses in Malaysia. This is a newly created role reporting directly to the country manager, representing a great opportunity to make a major impact to the performance of the business in Malaysia. Roles and Responsibilities Working closely with key stakeholders to align the business performance with the company objectives and identify areas of growth/improvement that can bring significant commercial contribution Create and execute initiatives to drive business growth/operation improvement which includes analysing of data, market trends & competitors research, drafting business requirements document, GTM plan, working with key stakeholders and other functions to implement the agreed initiative successfully Track and monitor the performance of every key initiatives, and drive insights and actions via data analytics & feedbacks gathering Constantly gathering feedbacks from customers, partners and sales/marketing team members on product enhancements, new features and capabilities, and strive to position WorldFirst solutions to be the best in class in Malaysia Bridging the product knowledge for sales/marketing team by conducting commercial trainings on new product features/launches, focusing on the positioning of value proposition, target audience and competitive analysis, working with internal teams to create product documentation, feature guides, and customer-facing materials aligned with product specifications to ensure successful roll-out Support ad-hoc key business initiatives/projects
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