阿里巴巴天猫事业部-招商采购（杭州/欧洲/北美）-天猫国际探物欧美大区

任职要求

1. Minimum 5 years relevant experience in digital marketing and/or e-retailing industry.
2. Bachelor/Master degree in business, marketing, computer science or relevant field of study.
3. Willingness to official travel within European and American Market and sometimes back to China.
4. Fluent both in English & Chinese is a MUST.
5. Preferable experience in Luxury goods, Leisure clothing, Outdoor …

工作职责

Launched in 2014, Tmall Global is the gateway to China for international merchants and the go-to shopping platform for more than 900 million Chinese consumers. Tmall Global currently offers products from 87 countries and regions and 29,000+ brands across all consumer categories. Brands of all sizes are interested in selling into the Chinese market. They have different objectives and strategies and are in various stages of market entry so a one-size-fits-all solution would not work for everybody. At Tmall Global, we offer different solutions to provide more options so brands can be setup for success. Our business development and buying teams play a critical role in providing resources and guidance to help merchants tap into the Chinese market.

We are seeking BD (Business Development) to join our team covering Europe and the Americas. You can based in Hangzhou or Europe and America and work closely with our headquarters team in Hangzhou, China!

You will have these major responsibilities:
1: Identify the consumer demand in China especially for cross border market.
2: Establish strong and long-term relationships with strategic partners/brands/governments in America Market.
3: Build and execute strategic business development plans, and drive mutually beneficial programs with our strategic partners/Brands.
4: Formulate marketing strategies and conduct market research for Europe and the Americas Market.
5: Offer customized cross border business solution to New Brands and help to onboard on Tmall Global successfully.


天猫国际成立于2014年，是国际商家进入中国的门户，也是9亿多中国消费者的购物平台。天猫国际目前提供来自87个国家和地区的产品，涵盖所有消费类别的29000多个品牌。各种规模的品牌都有兴趣在中国市场销售。他们有不同的目标和策略，处于不同的市场进入阶段，因此一刀切的解决方案并不适用于所有人。在天猫国际，我们提供不同的解决方案，以提供更多的选择，从而为品牌的成功奠定基础。我们的业务开发和采购团队在提供资源和指导以帮助商家进入中国市场方面发挥着至关重要的作用。

我们正在寻求BD（业务发展）加入我们覆盖欧洲和美洲的团队。您可以在杭州或欧美地区工作，并与我们在中国杭州的总部团队密切合作！

您将承担以下主要职责：
1：确定中国的消费者需求，特别是跨境市场。
2：与美国市场的战略合作伙伴/品牌/政府建立牢固而长期的关系。
3：制定和执行战略业务发展计划，并与我们的战略合作伙伴/品牌共同推动互惠互利的计划。
4：为欧洲和美洲市场制定营销策略并进行市场调研。
5：为新品牌提供定制化的跨境业务解决方案，帮助其成功入驻天猫国际。