阿里巴巴阿里国际-高级公关专员（淘海外）-杭州/香港

任职要求

1、本科及以上学历，公关、新闻学或相关专业。
2、5年以上在"中国香港"市场的公关相关工作经验，熟悉当地消费性市场动态，能够洞察行业趋势，为公司的公关策略提供前瞻性的建议。
3、具备出色的内、外部沟通和谈判技巧，能够与媒体记者和内部协作单位建立有效联系。
4、具有良好的风险识别与危机管理能力，能够迅速应对复杂情况，制定并执行解决方案。
5、中、粤、英语，听说读写流利程度

1.Bachelor's degree or above in Public Relations, Journalism, or related fields.
2.Minimum 5 years of PR-related experience in the China Hong Kong market, with strong familiarity with local consumer market dynamics. Ability to identify industry trends and provide forward-looking recommendations for corporate PR strategies.
3.Excellent internal/external communication and negotiation skills, capable of building effective connections with media journalists and internal collaborators.
4.Proficient in risk identification and crisis management, able to respond swiftly to complex situations and develop/execute solutions.
5.Fluency in Mandarin, Cantonese, and English (written and spoken).

工作职责

1、为"中国香港"市场制定有效、创新的C端用户传播公关策略，起到提升品牌知名度与好感度的效果，支持重点电商业务在香港本地市场持续增长。
2、建立和维护当地媒体记者良好关系，确保品牌在主流新闻报导中保持正面调性，避免负面曝光出现。
3、负责策划、组织、执行各类在当地市场的公关传播工作，妥善管理各项目的推进时程与执行品质，确保产出目标传播成效。
4、中国香港当地舆情风险识别，并与公司内相关部门协同对应，妥善管理潜在负面新闻或危机事件，维护公司、品牌声誉。
5、与公司内部横跨不同地区的相关部门，保持良好、顺畅的协作关系。

1.Develop effective and innovative consumer-facing communication and PR strategies for the China Hong Kong market to enhance brand awareness and favorability, supporting the sustained growth of key e-commerce business in the local Hong Kong market.
2.Establish and maintain strong relationships with local media journalists to ensure the brand maintains a positive tone in mainstream news coverage and prevents negative exposure.
3.Plan, organize, and execute various public relations campaigns in the local market, effectively managing project timelines and execution quality to achieve the target communication outcomes.
4.Identify local public sentiment risks in Hong Kong, collaborate with internal departments to address potential negative news or crisis situations, and safeguard the reputation of the company and brand.
5.Maintain positive and smooth collaborative relationships with cross-regional internal departments across the company.