阿里巴巴LAZADA-平面设计师（Creative design-品牌）-杭州

1.负责阿里巴巴国际站（Alibaba.com）的品牌、创意及营销设计工作，涵盖品牌体系构建、品牌活动策划、营销推广设计、营销IP形象打造、社交媒体视觉呈现等项目。 2.主导输出行业领先且具备国际顶尖水准的设计方案，并对设计行业发展趋势保持深刻洞察。 3.拥有卓越的实战能力，通过经验传授、方法论沉淀及流程培训，确保设计作品的高质量交付。 4.具备全球设计供应商资源的整合与管理能力。 1. Responsible for brand, creative and marketing design of Alibaba.com, Including brand system, brand campaign, marketing promotion, marketing IP, social media and other design projects. 2. Responsible for producing the most industry-leading and international top level design solutions, and having profound insight into the development of design industry. 3. Excellent hands-on ability. Experience, methods, process training to ensure the quality of design works. 4. Able to integrate and manage global design suppliers.

• Responsible on creative conceptualize, core campaign idea, craft, and lead the visual execution and video content creation for product marketing campaigns. • Responsible for the product into the global visual experience of the worldwide market, including core creative ideas, visual content management, and layout. Transforming marketing objectives into a cohesive and powerful visual narrative that lives seamlessly across different channels, platforms. • Develop and present compelling creative concepts, mood boards, and visual frameworks to internal teams and multiples region. • Responsible for the product series art direction, including but not limited to product series' key visuals, product proofs, typography design, editorial design, KSP video, contents idea and other creative collateral materials creation. • Independently responsible for designing assets for marketing campaigns and closely working with other departments with efficient communication and cooperation, having the capabilities to create a full campaign works and ideas. • Work closely with producer and copywriter, production and be able to filter the most relevant business needs and work with them on image/video assignments to achieve global standards of work. Participate in manufacturer's projects to analyze key product features, implement insight targeting metrics, develop messaging and generate clear and simple presentations for advertising agencies, manufacturers or production companies. 负责产品营销活动的创意构思、核心 Campaign 创意、美术设计，并主导视觉执行与视频内容创作。 负责产品进入全球市场的整体视觉体验，包括核心创意、视觉内容管理与版式设计，将营销目标转化为连贯而有力的视觉叙事，并实现跨渠道、跨平台的无缝呈现。 开发并向内部团队及多个区域呈现具有吸引力的创意概念、情绪板和视觉框架。 负责产品系列的艺术指导，包括但不限于：核心主视觉、产品打样、字体设计、编辑设计、KSP 视频、内容创意及其他相关创意物料制作。 独立负责营销活动所需物料的设计，并与其它部门高效沟通、紧密协作，具备完整 Campaign 作品与创意的创作能力。 与制片、文案及制作团队紧密合作，能够精准筛选最相关的业务需求，协同完成图片/视频任务，以达到国际水准的工作成果。分析核心产品特性，落实洞察目标指标，开发传播信息，并为广告公司、供应商制作清晰简明的提案。

岗位概述 负责美图系产品（美颜相机、BeautyPlus、Whee 等）视觉素材的设计开发与落地，涵盖平面素材制作、运营活动设计及设计趋势研究，同时结合 AI 工具探索 AIGC 在视觉内容生产中的实战应用。 本岗位为 2026 年暑期实习，全职实习时长 5 个月以上。实习期间表现优秀者，将有机会获得留用。 职责描述 - 负责产品相关视觉素材的设计制作与落地，包括但不限于滤镜效果、装饰贴纸、修图模板、平面素材及运营活动设计等，确保交付物符合项目质量标准 - 深入调研社交平台的流行视觉趋势，持续追踪泛娱乐、潮流时尚等领域的美学动向，为创意脑暴和设计方向提供专业洞察 - 参与用户研究，结合目标用户审美偏好，提升设计方案对用户群体的匹配度 - 在导师指导下，利用 AI 工具辅助视觉内容产出，探索 AIGC 在设计场景中的应用与效果优化 - 协助设计师完成项目各阶段的视觉打样与执行工作，配合业务需求推进项目落地 任职资格 - 艺术设计、视觉传达、插画等相关专业在读（本科或研究生），具备扎实的美术绘画功底和图文排版能力 - 熟练使用 Photoshop、Illustrator 等 Adobe 设计工具；手绘原创能力强，能独立完成从草稿到成稿的完整设计流程 - 对流行色彩与视觉构图有敏锐的把控力，对设计时尚趋势保持持续关注 - 了解 AIGC 领域，能运用至少一种 AI 生图工具（Midjourney / Stable Diffusion 等）辅助设计产出 - 执行力强，工作态度积极主动，具备良好的沟通能力、责任心和团队协作精神 加分项 - 深度了解 Kpop 饭圈文化，熟悉小卡、写真集、应援周边等产品的设计逻辑与审美特征 - 有海外留学或生活背景，具备国际化审美视野和一定的英语能力 - 熟练使用 Procreate、C4D 等进阶设计/三维工具 - 有 AI 设计相关作品集（AI 生图、风格化素材、AIGC 辅助排版等） 投递须知 请附上作品集（平面设计、手绘、AI 生成相关作品均可），有个人主页（Behance / 小红书 / 站酷等）欢迎附上链接。 ▸ Overview You'll develop and produce visual assets for Meitu's products (BeautyPlus, Whee, etc.) — covering graphic content, campaign design, and trend research — while experimenting with AI tools to explore new possibilities in AIGC-assisted visual production. This is a full-time summer 2026 internship (5+ months). Strong performers will be considered for a return offer. ▸ Responsibilities - Design and deliver product visual assets — filters, stickers, editing templates, flat graphics, and campaign materials — meeting project quality standards - Research visual trends on social platforms; continuously track aesthetic movements in entertainment, fashion, and pop culture; provide creative insights to guide design direction - Participate in user research; align design solutions with target audience aesthetics to maximize resonance - Under mentor guidance, use AI tools to assist visual content production; explore AIGC applications for specific design contexts - Support designers in visual prototyping and execution; move projects forward based on business needs ▸

1. 协助产品上市物料设计项目交付； 2. 协助竞品调研和用户洞察，输出竞品营销物料洞察分析； 3. Brainstorming 破圈玩法。