阿里巴巴LAZADA-Campaign BI-Hangzhou

1) Conduct comprehensive business insights analysis covering user behaviour, trend extraction, data interpretation, and insights generation in Search products. 2) Design and execute analysis to uncover insights critical for key business decisions. 3) Develop and maintain data frameworks, pipelines, and dashboards to identify and mitigate risks, as well as to capitalise on opportunities. 4) Collaborate with cross-functional teams to understand requirements, provide actionable insights, and drive continuous improvements in Search products. 5) Present findings and recommendations to stakeholders in a clear and compelling manner. 1. 进行全面的商业洞察分析，涵盖搜索产品中的用户行为分析、趋势分析、数据解读和洞察生成。 2. 设计和执行分析，揭示对关键业务决策至关重要的洞察。 3. 开发和维护数据框架、数据管道和报表，方便业务团队日常看数，及时发现机会点和风险点。 4. 与跨职能团队合作，了解需求，提供可操作的洞察建议，并推动搜索产品的持续改进。 5. 以清晰、有说服力的方式向决策层汇报分析结果，提供建议。

• Define and deliver large-scale BI solutions, including data modeling, KPI standardization, and pipeline automation. • Lead migration of legacy reporting into modern AWS QuickSight and other BI platforms. • Establish and maintain data foundations for social and marketing data, ensuring completeness, accuracy, and compliance. • Conduct advanced analytics, including user behavior modeling, segmentation, and marketing campaign measurement. • Generate actionable insights and recommendations to improve seller journeys, marketing effectiveness, and AI agent performance. • Collaborate with marketing operation team, data engineers, product managers, SDEs, financial analysts, and data scientists to design metrics and guide business decisions. • Drive best practices in operational excellence, data quality management, and data governance. A day in the life You will define marketing BI strategy, build scalable data models and generate actionable insights that drive product, marketing, and AI initiatives. You will partner with data engineering, product, and science teams to ensure high-quality, compliant, and scalable data foundations. Your work will directly influence AI-powered agents, seller engagement, and business growth.

We are seeking a strategic Senior Marketing Operations Manager to establish and optimize our marketing investment framework. This role will design budget management protocols, drive financial-performance alignment, and cultivate best practice sharing across markets. You will serve as the crucial bridge between Finance, Regional Teams, and Leadership, ensuring marketing spend delivers measurable business impact. Key Responsibilities 1. Budget Governance & Process Design Design standardized budget planning templates and timelines Establish clear approval workflows with Finance for marketing budgets Develop procurement guidelines for marketing expenditures Create budget adjustment protocols for agile investment 2. Performance Accountability Framework Implement campaign evaluation standards with unified KPIs Oversee post-campaign review process with standardized templates Manage vendor payment certification tied to performance Maintain marketing spend database with categorization 3. Insight Generation & Reporting Produce quarterly Spend Effectiveness Reports Develop allocation vs. performance analysis Lead budget planning workshops with stakeholders Present investment recommendations to leadership 4. Capability Building Curate Marketing Operations Playbook Organize best practice sharing sessions Establish cross-functional training programs Maintain case study repository 我们正在寻找一位战略性的高级市场运营经理，负责建立和优化我们的营销投资框架。该角色将设计预算管理协议，推动财务绩效的对齐，并在各市场间培养最佳实践分享。您将作为财务部门、区域团队和领导层之间的重要桥梁，确保营销投入能够带来可衡量的业务影响。 主要职责： 1. 预算治理与流程设计 设计标准化预算规划模板和时间表 与财务部门制定明确的营销预算审批工作流程 制定营销支出的采购指南 创建预算调整协议以实现敏捷投资 2. 绩效责任框架 实施统一关键绩效指标（KPI）的活动评估标准 监督使用标准化模板的活动后评审流程 管理与绩效挂钩的供应商付款认证 维护分类的营销支出数据库 3. 洞察生成与报告 制作季度支出效果报告 开发分配与绩效分析 领导与利益相关者的预算规划研讨会 向领导层呈现投资建议 4. 能力建设 策划市场运营操作手册 组织成功案例分享会议 建立跨职能培训项目 维护案例研究库

- Collaborate with both regional and departmental teams, developing, optimizing and standardizing the process and guidelines to be used across the regional teams in campaign area. - Analyze marketing and product data, identify product line improvement opportunity in campaign area. - Collaborate with departmental, regional teams as well as cross-functional teams, help shape product hooks, deals products to ensure the sustainable growth for product lines in campaign area. - Hold campaign team members accountable for campaign mechanism testing and learning. - Develop strong, cross-functional relationships across sourcing, product, BI, service and regional teams.