荣耀Event高级经理

1、全球手机系列成功上市和产品生命周期整合营销管理第一责任人 ； 2、负责产品的市场分析/竞品洞察/营销洞察/用户洞察，策划输出产品定位、KM和营销策略，整合各资源制定全球IMC节奏和具体方案，包括但不限于：创意视觉物料、IP合作、大事件、Event、赞助代言、公关、媒介、Digital、Social、社区粉丝、官网、电商、零售、服务等营销活动和促销活动等方案与计划，保障产品成功上市和生命周期营销管理； 3、项目管理，拉通各部门各模块各区域的资源和节奏，统一主导/执行/支持/监督/复盘全球产品上市和Sustain的IMC方案。

1、全球手机系列成功上市和产品生命周期整合营销管理第一责任人 ； 2、负责产品的市场分析/竞品洞察/营销洞察/用户洞察，策划输出产品定位、KM和营销策略，整合各资源制定全球IMC节奏和具体方案，包括但不限于：创意视觉物料、IP合作、大事件、Event、赞助代言、公关、媒介、Digital、Social、社区粉丝、官网、电商、零售、服务等营销活动和促销活动等方案与计划，保障产品成功上市和生命周期营销管理； 3、项目管理，拉通各部门各模块各区域的资源和节奏，统一主导/执行/支持/监督/复盘全球产品上市和Sustain的IMC方案。

针对不同品类采取不同策略，利用EVENTS热度实现内容团队的流量及心智目标，在市场上造出声量落地跨产线、跨界合作，协同采购团队及各产线，在线上线下落地IP创意或者事件营销各品类覆盖及质量SOP的制定，节演信息团队的管理，保证信息在覆盖、时效及质量方面符合用户需求对节演信息及交易的用户体验负责，包括协同产品对POI产品功能进行优化，撬动资源侧合作，实现节演GMV的提升及供应链的满意度。运用产品及运营工具，提升用户满意度，降低服务引发率

• Responsible for the product key visual, creative concept and design; direct junior designers for the design adaptation into other platforms. • Responsible for the product series art direction, including but not limited with product series’ key visuals, product proofs, typography design, editorial design and other creative collateral materials. • Responsible for the product into market global keynote visual experience, including core creative idea, event program design, visual content management, keynote structures. • Participate project from the beginning, analyse the product key features, understanding target audience’s insight, organise information and generate a clear and simple brief for advertising agency, supplier or production house. • Responsible for product series and brand visual consistency among all design assets. • Independently responsible for design assets for marketing campaigns and closely working with other departments with efficient communication and cooperation. • Working with the world's top creative shops and production companies, be able to filter the most suitable supplier according to the business needs, and have ability to collaborate with them to complete the video task in order to achieve a world-class standard of work.