爱奇艺Social Media Operation Specialist

1. Design overall service solutions based on different customer's needs, including but not limited to service flows, service tools and system functions for customer services, and guarantee the effectiveness of the solutions, while continuously improving them. 2. Be responsible for customer service management, such as agent management, training, service supplier relationship maintenance, etc. 3. Deal with high-risk/customer escalation issues, including social media, to reduce service risk and improve satisfaction. 4. Be responsible for customer service satisfaction, improving CSAT through agent training, service process design and SOP optimisation. 5. Take responsibility for controlling customer service costs, including workforce and telecoms costs, ensuring that customer service costs are rationalized and progressively reduced through lean management, automation applications and service process optimisation. 6. Analyse and monitor customer experience data, diagnose VOC and data to identify business problems and scenarios, and also determine potential customer needs from the customer's perspective, collaborating with relevant departments to improve customer experience

1. 制定并执行跨平台（Instagram、TikTok、Facebook、X、LinkedIn 等）的创意社交媒体策略，并与 Keeta 的品牌目标和理念保持一致。 2. 创作、策划和管理针对不同受众的引人入胜的内容（静态内容、视频、故事和 Reels）。 3. 规划并监督社交媒体内容日程，确保内容及时一致地交付。 4. 监控、跟踪和分析绩效指标，以提高参与度和覆盖面。 5. 与设计部门、运营团队、商家管理团队和骑手管理团队合作，支持活动、促销和产品发布。 6. 参与在线社区，回复评论/消息，并积极培养忠实粉丝。 7. 密切关注行业趋势、竞争对手动态和新兴社交媒体工具。 8. 根据需要管理外部机构。 1. Develop and execute a creative social media strategy across platforms (Instagram, TikTok, Facebook, X, LinkedIn, etc.), aligned with Keeta's brand goals and philosophy. 2. Create, curate, and manage engaging content (static content, videos, Stories, and Reels) targeted at diverse audiences. 3. Plan and oversee the social media content calendar, ensuring timely and consistent content delivery. 4. Monitor, track, and analyze performance metrics to increase engagement and reach. 5. Collaborate with the design department, operations team, merchant management team, and rider management team to support events, promotions, and product launches. 6. Participate in online communities, respond to comments/messages, and actively cultivate a loyal following. 7. Keep a close eye on industry trends, competitor activity, and emerging social media tools. 8. Manage external agencies as needed.

1. MLBBMY Full-Channel Social Media Management - Drive end-to-end operations: content planning → production → posting → analytics. - Utilize commercial ad tools to achieve follower targets by month and T/A reach targets by campaign. - Execute campaign-specific social content & social activation for key initiatives, including livestream content, offline production content and community reward activities etc. - Provide agile support for regional social media trend observation and user insight integration. - Oversee all official social channels & manage moderator teams. 2. Data-Driven Optimization - Monitor content performance (ROI, CPM, engagement, conversion), conduct rapid test-learn-adapt cycles, and identify high-efficiency key actions (e.g., viral local content formats). 3. End-to-End Project Ownership - Own complex social events and social media metrics, manage vendor quality/cost, and mitigate risks.(e.g., PR crises triggered by cultural/religious sensitivities)

Content Marketing Position: Reporting to the Content Marketing Lead, this role is a key part of Lazada's digital ads content strategy. You will collaborate with the graphic team and performance marketers managing platforms like Meta, Google, and TikTok to drive user growth for the Lazada app. The focus will be on designing the user journey from ad viewing to app engagement. Responsibilities: 1.Creative Planning and Production: -Manage and enhance the quality of ads across all paid channels (Google, Meta, TikTok), focusing on content strategy and messaging. -Integrate the unique aspects of different paid channels into the branding communication roadmap to establish best practices for creative elements. 2.Content Operations: -Design banner and video content scripts that align Lazada hero products and promotions. -Create engaging ad materials that showcase exclusive offers and user benefits. 3.Communication Strategy: -Stay updated on PH viral trends, user behaviors, and demographics to identify effective content promotion styles. -Coordinate with internal and external teams (graphic designers, branding, campaign, commercial teams, external agencies) to ensure timely delivery and quality of materials. 4.Innovation and Growth: -Maximize the potential of paid channels by leveraging AI creative assets. -Propose ideas for A/B and multivariate testing, collaborating with channel specialists to plan tests, track results, and build a learning library.